Disney's Bob Iger Admits Marvel Studios Has "Lost Focus"; Will Lean Into "Sequels & Franchises" Going Forward

Disney's Bob Iger Admits Marvel Studios Has "Lost Focus"; Will Lean Into "Sequels & Franchises" Going Forward

Bob Iger has once again addressed the current status of the Marvel Cinematic Universe, confirming that there will be less focus on streaming content and more on "stronger franchises" in the future.

By MarkCassidy - Feb 08, 2024 07:02 AM EST
Filed Under: Marvel Studios

Last year, trade reports claimed that Disney intended to scale back on Marvel Studios content (both on Disney+ and the big screen) and implement more of a "quality over quality" approach going forward.

Disney CEO Bob Iger pretty much confirmed this during a conference call last March, and has now reiterated that there will be a "reduced volume" of content, with renewed focus on the studio's "stronger franchises."

“I’d say we’re leaning a little bit more into sequels and franchises," Iger said during Disney's latest earnings call. "I think given the environment and given what it takes to get people out of their homes to see a film. Leaning on franchises that are familiar is actually a smart thing. In our zeal to greatly increase volume partially tied to this wanting to chase more global subs for our streaming platform, some of our studios lost a little focus. So the first step that we’ve taken is that we’ve reduced volume, we reduced output, particularly in Marvel."

This would certainly seem like a smart move, but will it be enough to renew audience interest in the MCU, or has the damage been done? The studio's most recent movie, The Marvels, was a sequel to a film that took in over $1 billion at the worldwide box office, and ended up becoming the lowest-grossing MCU entry yet.

Elsewhere on the call, Iger listed some of the movies on Disney's 2025 slate, but left out a couple of MCU projects.

"Looking to our 2025 theatrical slate, we're excited to bring audiences Captain America: Brave New World and Fantastic Four for Marvel, Pixar has Zootopia 2, and then there's Avatar 3. And we're already looking forward to 2026 and beyond with Frozen 3, the first Toy Story movie since 2019, and a new Star Wars movie that brings The Mandalorian and Grogu to the big screen for the very first time."

Some have taken this as an indication that both Thunderbolts and Blade have been delayed or removed from the schedule entirely, and while that's certainly a possibility, we wouldn't jump to any conclusions just yet - Iger may simply have forgotten to mention those particular films!

What do you make of Iger's comments? Do you think shifting focus back to the franchises that have proven to be most successful for Marvel Studios is the right move, or would you rather see more chances taken on new characters? Be sure to share your thoughts down below.

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Origame
Origame - 2/8/2024, 7:54 AM
...but the two biggest bombs were sequels.

Unless you think people don't know about ant man or captain marvel.

This is clearly a case of missing the forest for the trees.
GhostDog
GhostDog - 2/8/2024, 8:12 AM
@Origame - yea it’s about investing in the right franchises that demand sequels, not just having them for the sake of it.
SonOfAGif
SonOfAGif - 2/8/2024, 8:33 AM
@Origame - That's not what he was talking about. He was talking about focusing on the franchises and characters that work and sell. Not making every single character into a movie or a show.
vectorsigma
vectorsigma - 2/8/2024, 8:33 AM
@Origame - do you guys think that they discuss in board meetings the dei/woke claims? The press release is always "losing focus" or "quality over quantity" so it makes me wonder how much attention they are putting to the actual problem
Origame
Origame - 2/8/2024, 8:36 AM
@GhostDog - honestly I think it's a complex problem beyond just the right franchises. They need to bring back the creative committee in some way to keep feige in check, they need appropriate budgets (ant man shouldn't cost as much as an avengers movie), they need to stop focusing on pandering, and they need to respect the source material they're using.
Origame
Origame - 2/8/2024, 8:37 AM
@SonOfAGif - captain marvel made a billion, yet the sequel bombed hard.
Origame
Origame - 2/8/2024, 8:39 AM
@vectorsigma - they basically can't because if they do their biggest investor Blackrock will up and leave.

Granted now that the company is crumbling they're gonna have to make the hard choices.
Itwasme
Itwasme - 2/8/2024, 9:03 AM
@Origame - ESG financial products could care less about how diverse Disney's film slate is. That's not how they are mandated. This is just a tin foil hat conspiracy theory that has never made any sense. Plus the majority of Blackrock's vehicles aren't ESG so they wouldn't even lose Blackrock as an investor anyway.

People don't understand Institutional investing.
Origame
Origame - 2/8/2024, 9:12 AM
@Itwasme - dude, the s in esg stands for social.

Here's a website dedicated to calculating esg scores. And would you look right there, under social is DEI.

Suck it, you disney simp.

https://www.erm.com/service/digital-services/esg-fusion/?utm_source=google&utm_medium=cpc&utm_campaign=ESG_Fusion_Corporates&gclid=CjwKCAiAlJKuBhAdEiwAnZb7lRTaJj2VfaVNbiREyLnLkoLDprn5b5uZOpHEWpjCkArNlP6oVFxneBoCRm8QAvD_BwE

Oh yeah, and here's what the ceo of Blackrock has to say on the subject

https://www.forbes.com/sites/jonmcgowan/2023/06/05/conservative-outrage-over-esg-and-dei-fueled-by-2017-blackrock-ceo-video/
Itwasme
Itwasme - 2/8/2024, 9:24 AM
@Origame - DEI is an employee driven factor, what films they put out has nothing to do with it.

It just goes to show that you don't know anything about Institutional investing to think Finks comments make a difference. Each fund has mandated areas of focus. They have to stick within those mandates by law. Blackrock's largest fund is their iShares Core S&P 500 fund. If that started acting like an ESG fund then they'd be breaking the law.

You clearly do not know what you are talking about and are projecting false information being pumped out by people who have an agenda.

And I'd defend WB just as much as Disney or any other company. For whatever reason the
Right chose to focus on Disney when WB is far more liberal, but that's just the way it is. And it's not like you're ever going to question it.
Origame
Origame - 2/8/2024, 9:38 AM
@Itwasme - dude, I caught you in a lie. And of course those comments have to do with how they invest. There's also nothing illegal about taking your investment money elsewhere if a company isn't maintaining what you want. It's actually a pretty basic concept of investing.

Oh and of course you gotta make this right vs left as opposed to people wanting good movies vs an ideology invading the entertainment industry.
Itwasme
Itwasme - 2/8/2024, 9:52 AM
@Origame - what lie lol.

2.5% of Blackrocks assets are ESG... so Disney isn't at all that much risk.

https://esgclarity.com/blackrock-and-its-esg-woes/

You don't seem to know enough about this topic to discuss it, especially given how much of Blackrock is passive.

And DEI has nothing to do with the film output. I sold institutional products back from 2005-2011. Back then it was all about Emerging Markets, but ESG took over because of its performance. And I'm not even getting into how Institutional investors allocate their funds. That alone speaks to how little risk Disney or any company has.

ESG is just another false flag thrown out by the media in a long line of them. Before this it was CRT, an advanced legal theory only taught in the highest level of law schools, but that didn't stop the sheep from misunderstanding that too.
Origame
Origame - 2/8/2024, 10:02 AM
@Itwasme - 1)...the lie that esg has nothing to do with DEI when DEI is literally part of esg scores. But of course, we gotta trust you to be dishonest.

2) dude, it also says that Blackrock is the largest esg investor on the planet.

It's also one of the biggest investors of disney.

https://www.investopedia.com/articles/markets/102715/top-5-disney-shareholders.asp

3) so the fact disney has been making films about diversity and specifically hiring people in all areas based on skin color, gender, and sexual orientation has nothing to do with DEI? Do I seriously need to remind you it stands for Diversity, Equity, and Inclusivity, everything disney has been preaching in their recent films?

4) dude, CRT has been pushed at schools. This is from a teacher. And I can tell you it is about teaching kids they live in a racist world and you're racist for being white.
Origame
Origame - 2/8/2024, 10:03 AM
@mountainman- yeah, remember what we were talking about with people denying DEI and blackrock? Well here's one.
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