Kevin Feige Reveals The Origin Of The Term "Marvel Cinematic Universe"

The MCU has been a staple of pop culture for many years. The franchise is instantly recognizable by millions, but how exactly did its name come to be? A new book has just revealed all.

The Marvel Cinematic Universe has been ubiquitous in the pop culture lexicon for over ten years now. It's an instantly recognizable name, but have you ever stopped to think about how the now-famous moniker came to be? Well, "The Story of Marvel Studios: The Making of the Marvel Cinematic Universe" — a book which chronicles Marvel Studios' journey — just revealed the story behind it.

In one of its early chapters, the book delves into how Tony Stark's appearance at the end of The Incredible Hulk kickstarted the interconnected nature of the MCU. As detailed in the book, at the time the scene was unveiled to the public, the internet went into overdrive with speculation regarding how the studio's then-planned superhero slate (which included Captain America and an early version of Ant-Man) would pan out.

Naturally, such frantic speculation put the MCU's name at the forefront of such conversations, eventually solidifying it as arguably one of Hollywood's most recognizable terms. And, as Kevin Feige revealed in the book, he came up with the franchise's name to differentiate it from the Marvel Comics Universe: 

"I wanted people to understand that this was a unique thing that we were doing. These are individual movies with their own franchises, and they are under this umbrella of a shared continuity, which hadn't been done before."

Admittedly, it's easy to follow the logic that led to the birth of the MCU's name, but its story goes a little deeper than that. Marvel Studios Producer Stephen Broussard further revealed that, just like Marvel Comics had its 616 and Ultimate universes, their intention was to give their burgeoning superhero franchise its own identity as a parallel world in the House of Ideas' tapestry:

"[We] said, 'We're doing something like that. Please consider the movies as their own parallel canon universe: The Marvel Cinematic Universe."

It's funny to think that, nowadays, the MCU is a lot of people's main authority when it comes to the Marvel Universe, as opposed to the comic books that originated the saga. As simple and fairly self-explanatory as the origin of the "MCU" moniker is, it's still fun to see what went into its creation. 

With Eternals now in theaters, the Marvel Cinematic Universe will continue later this year with Hawkeye, arriving on Disney+ on November 24, and soon after with Spider-Man: No Way Home, coming to theaters on December 17, 2021.

Marvel Comics Reveals First Details And Preview Art For Jonathan Hickman's G.O.D.S.

Marvel Comics Reveals First Details And Preview Art For Jonathan Hickman's G.O.D.S.

Former Marvel Studios Exec Victoria Alonso Is Suing Disney After Reason For Her Firing Is Revealed
Recommended For You:

Former Marvel Studios Exec Victoria Alonso Is Suing Disney After Reason For Her Firing Is Revealed

DISCLAIMER: This post was submitted by a user who has agreed to our Terms of Service and Community Guidelines. As a user-generated content platform, Comic Book Movie and Best Little Sites LLC is protected under the DMCA... [MORE]
Former Marvel Studios Exec Victoria Alonso Is Suing Disney After Reason For Her Firing Is Revealed
New details have emerged about what led to Victoria Alonso's shock Marvel Studios ousting, but the executive isn't taking it lying down and has hired a lawyer to sue Disney for their "poor decision."
Marvel Studios' 2023 Disney+ Slate Has Been Narrowed With Some Shows Pushing Into 2024 Or Beyond
More big changes appear to be on the horizon for the MCU slate in 2023, with a number of Disney+ TV shows expected to be pushed into 2024 and possibly beyond. Find everything we know so far after the jump!
Victoria Alonso Reportedly Blindsided By Firing; Kevin Feige Did Not Intervene
Though the specific reason for Victoria Alonso's termination still hasn't come to light, the long-time Marvel Studios exec was said to have been "blindsided" by the news...
Victoria Alonso Said To Be Singularly Responsible For Marvel's Toxic Work Environment
Earlier tonight, we learned that long-time Marvel Studios exec Victoria Alonso has decided to part ways with the studio, and some new details have now emerged about her relationship with VFX artists...
Marvel Studios Shocker As Longtime Executive Victoria Alonso Leaves After First Joining Company In 2006
Marvel Studios just suffered a major blow as it's been confirmed that longtime executive Victoria Alonso is departing the company after a massive 17 years. Find everything we know about the situation here!

The Best Little Sites Network (BLS)

Action Movie and TV News -
Anime News, Trailers & More -
Superhero News, Videos, Rumors & More -
Horror News -
Video Game News, Reviews, Trailers & More -
Sci-Fi and Fantasy News, Videos, Rumors & More -
Cartoon and Animated Film News, Videos, Rumors & More -
Professional Wrestling News, Videos, Rumors & More -