First off lets start out that as comic book lovers we are in a time that we are lucky to have the opportunity to see our hero's and villain's up on the big screen. But as we all know there are two giants in this universe. Marvel and DC. I will say that I personally I am a obsessed Batman fan. And My favorite Marvel comic character is Cyclops. So I can say that I like both sides equally. I am loyal buyer and will support their projects. But I will say that with the Marvel Properties that their has been a bit of a let down. Probably Marvel's most profitable property The X-Men is stuck at Fox and is being destroyed. Same thing with the Fantastic 4 and Spider-Man. I do have hope for Spider-Man. To me the rest are all lost causes as long as they are ran by Fox. So far DC have given us 3 bad ass Batman movies, and in my opinion put Superman on the map. I am going to say it was not a perfect movie but it showed that to be great you have to have a start. But here is why Marvel is going to win. Iron Man 3 made a boat load of money. And let's be honest that it was probably the weakest of the of the 3. RDJ is awesome the perfect Tony Stark. But a couple of years ago the House of Mouse (for my safety I will refrain from using Disney) bought Marvel Studios. And this is the main reason why every Marvel Property will thrive. As time goes on you will see more of the House of Mouse Logo enter the Marvel Universe. And this will allow parents feel comfortable taking their kids to see Dr. Strange, The Avengers, etc. And the thing is they will be okay if it goes with a Darker Tone because the Mouse is behind it so that means its wholesome. They are PR master's.
The next reason they will win is because of their sheer power. Again the Iron Man and Superman equation. Iron Man made about 800 million plus. Superman I believe as I am writing this has made about $650 million world wide. But did you notice the Movies that came out the week after the movies were released. I couldn't name any of them around Iron Man Release. But Superman had to deal with (Disney) Monster's University, (Paramount Fox) World War Z. Those are big movies and they would eat a lot of Superman's profits. And to me I think its interesting that a Mickey Property is released at this time and a company with whom Mick has a good relationship with releases their blockbuster. Mickey doesn't mind because they know not only will they have huge ticket sales anything those lose to World War Z will be made up in DVD sales and merchandising. My theory is not only will any DC property that is made into a Movie is going to surrounded by other Mega movies. and it won't be by coincidence. I bet if those movies were released two weeks after Superman it would have probably done Iron Man numbers by now.
The House of Mouse is a giant that has a lot of pull in the movie industry. If they really want to bury a movie it has the ability to do so. Another thing DC is struggling with is that WB is in bad shape. Also they have to watch their step in releasing a solo superhero movies. Because if you do you have to make sure the hero can not only stand on its own, but you do want to look like you are coping the Marvel Phases Formula. This will make the audience think that its unoriginal and you are just copying Marvel. Basically to combat the power of the mouse you have to be creative. Instead of giving us a bunch of solo movies just hit us with the Justice League. Then maybe do the solo movies are origin movies to fill in the blanks that the audience will be wondering about. Have the villain be either a new super powered threat or go with Lex Luthor. Stay away from aliens. That's marvel thing. We don't want to see Darkseid if Thanos is already out. WB/DC is going to have a to be creative and really give us something different. I think what they should do is turn the writing and directing over to people who get the characters and want to do something fun. Not just pump out a movie so they can make a boatload of money. Like I said Avengers wasn't that original nor great but it was fun. Any properties coming from WB/DC needs to have a lot of fun and realism mixed into. Especially when it comes down to having Batman in a group of Super Powered people. You have to give him a certain persona that makes the other ones respect him and fear him in a way. It's going to be a battle it always has been. So far Mickey is winning and running away with the fight. DC needs to really step it up and get back into this thing. Because they have to have everyone on their A game because the House of Mouse has the fire power to control it all. So DC better be as prepared as Batman and have the keys to victory already.