SHAZAM!'s Opening Weekend Box Office Projections Rise Following Extremely Positive Reviews

SHAZAM!'s Opening Weekend Box Office Projections Rise Following Extremely Positive Reviews

Warner Bros. hasn't exactly been giving Shazam! the marketing push it deserves this week but those overwhelmingly positive reviews have sent weekend box office projections through the roof a little higher.

News
By JoshWilding - Apr 04, 2019 11:04 AM EST
Filed Under: Shazam
Source: Box Office Pro
This week has been so dominated by Avengers: Endgame, it feels like Warner Bros. has simply forgotten to remind fans that Shazam! is in theaters on Friday. We've seen no new TV spots, character posters, or stills popping up online, but things are thankfully looking good for the DC Comics adaptation. 

With overwhelmingly positive reviews and  buzz online after those fan screenings, the latest box office projections for the movie's opening weekend in North America have increased from around $40 million to as high as $55 million. This is still below Aquaman's $67.8 million, but a solid result for a release featuring a character unfamiliar to most moviegoers. 

While you may not think this sounds particularly good, bear in mind that Shazam! only cost Warner Bros. between $80 million - $100 million to make and so it doesn't need to hit anywhere near $1 billion to turn a profit!

Zachary Levi has a devoted fanbase in China, too, and with it receiving a day and date release there, things are definitely looking good for the Big Red Cheese's chances of box office success.

We'll be sure to keep you guys updated but keeping checking back here for the latest. 

Hit the "View List" button for some hi-res stills from the movie!


(L-r) JACK DYLAN GRAZER as Freddy Freeman and ZACHARY LEVI as Shazam in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

(L-r) MARK STRONG as Dr. Thaddeus Sivana and JACK DYLAN GRAZER as Freddy Freeman in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

JACK DYLAN GRAZER as Freddy Freeman in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

(L-r) JACK DYLAN GRAZER as Freddy Freeman and ASHER ANGEL as Billy Batson in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

(L-r) JACK DYLAN GRAZER as Freddy Freeman and ASHER ANGEL as Billy Batson in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

ASHER ANGEL as Billy Batson in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

(L-r) JACK DYLAN GRAZER as Freddy Freeman and ZACHARY LEVI as Shazam in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

(L-r) ZACHARY LEVI as Shazam and JACK DYLAN GRAZER as Freddy Freeman in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

(L-r) ZACHARY LEVI as Shazam and JACK DYLAN GRAZER as Freddy Freeman in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

ASHER ANGEL as Billy Batson in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

(L-r) MARK STRONG as Dr. Thaddeus Sivana and ZACHARY LEVI as Shazam in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

MARK STRONG as Dr. Thaddeus Sivana in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

FAITHE HERMAN as Darla Dudley in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

IAN CHEN as Eugene Choi in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

MARTA MILANS as Rosa Vasquez in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

JOVAN ARMAND as Pedro Peńa in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

GRACE FULTON as Mary Bromfield in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 

COOPER ANDREWS as Victor Vasquez in New Line Cinema’s action adventure “SHAZAM!,” a Warner Bros. Pictures release.
 









 









 









 











 
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SuperCat
SuperCat - 4/4/2019, 11:09 AM
DUH.
mastakilla39
mastakilla39 - 4/4/2019, 12:18 PM
@SuperCat - I wonder how it's going to compare with Pet Sematary. Pet Sematary is equally drawing as much buzz and positive word of mouth too. I wouldn't be surprised if the #1 & #2 spot are marginally different by a couple of mil.

If it weren't for the positive word of mouth (and seeing Shazam early), my bet would've been on Pet Sematary outperforming Shazam on opening weekend. Now Shazam is most likely to be #1 this weekend. I doubt people will bring families and kids to go see a r-rated horror movie about dead pets coming back.
Matador
Matador - 4/4/2019, 2:33 PM
@SuperCat - Oh no your slipping!



dragon316
dragon316 - 4/4/2019, 3:06 PM
@mastakilla39 - you never know I saw kids leaving theater with adults of Deadpool movie r rated version
OptionFour
OptionFour - 4/4/2019, 5:50 PM
@dragon316 - Maybe. But Deadpool was still essentially an action comedy. Probably wasn't the kind of thing that would give kids nightmares - no parent wants that. Pet Sematary looks like the kind of thing that'll keep young children up at night.
bropous
bropous - 4/5/2019, 2:46 AM
@SuperCat - Got my ticket for tomorrow. First day, first matinee. SHIT! It ain't tomorrow, it's today! Holy Hannah! I already know I am going to LOVE this movie.
bropous
bropous - 4/5/2019, 2:48 AM
@OptionFour - AND, dead pets. Mp. Ain't gonna be a boxoffice smash.
Super12
Super12 - 4/4/2019, 11:11 AM
I got my ticket already!
bropous
bropous - 4/5/2019, 2:49 AM
@Super12 - Mine too!!!!! Can't freaking WAIT!!!!
THEDARKKNIGHT1939
THEDARKKNIGHT1939 - 4/4/2019, 11:12 AM
Can't wait.
SonOfAGif
SonOfAGif - 4/4/2019, 11:20 AM
@THEDARKKNIGHT1939 - But according to @Battabing if the film does well it isn't because of the DC Brand or because of the boost in reviews. It's because according to him Shazam was more popular than Superman back in the day and Captain Marvel broke $1 Billion due to Avengers and brand recognition.
SuperManes
SuperManes - 4/4/2019, 11:44 AM
@SonOfAGif - while I don't believe most of that I do believe that a large part of CMs success was due to the Marvel brand. That's probably true for all the films. I mean MI:Fallout was partly successful because of the previous films, that's just how it works.
Battabing
Battabing - 4/4/2019, 11:51 AM
@SonOfAGif - Really? Where did I say that? Shazam doesn't have the strength of any brand to rely on. It has to be a crowd-pleaser. Shazam doesn't have the training wheels Captain Marvel is riding on, i.e. the megapopular Marvel brand and Endgame.
OmegaDaGrodd
OmegaDaGrodd - 4/4/2019, 11:52 AM
@Battabing - I love here that the implication is that training wheels somehow help you ride higher, further and faster than everyone else
OmegaDaGrodd
OmegaDaGrodd - 4/4/2019, 11:54 AM
Battabing's understanding of riding a bike sounds eerily similar to DCEU Barry Allen's understanding of running
Battabing
Battabing - 4/4/2019, 11:54 AM
@OmegaDaGrodd - No, they're a safety net.
OmegaDaGrodd
OmegaDaGrodd - 4/4/2019, 11:58 AM
@Battabing - Safety nets help you when you fall, they don't help you fly higher than everyone else.

What other terrible safety beliefs do you hold?
aflynn
aflynn - 4/4/2019, 12:05 PM
@OmegaDaGrodd - Highchairs actually are unsafe for kids and make them eat less because they are afraid of heights.
Battabing
Battabing - 4/4/2019, 12:13 PM
@OmegaDaGrodd - Captain Marvel is buttressed by the Marvel brand and it's positioning in proximity to Endgame.
Keep arguing over semantics.
L0RDbuckethead
L0RDbuckethead - 4/4/2019, 12:13 PM
@OmegaDaGrodd -
OmegaDaGrodd
OmegaDaGrodd - 4/4/2019, 12:24 PM
@Battabing -

I'm arguing over your fundamental misunderstanding of training wheels and safety nets, not your fundamental misunderstanding of how much/little brand power and Endgame proximity factors into people seeing a movie several times so that it makes a billion dollars.
Reeds2Much
Reeds2Much - 4/4/2019, 12:28 PM
@Battabing - Shazam doesn't have the training wheels Captain Marvel is riding on, i.e. the megapopular Marvel brand

First, the general audience only sees "superhero movie," not Marvel or DC. Association always boosts overall sales, which is why when something "new" becomes popular there's a flood of similar products right behind it. So yes, Captain Shazam is riding on Marvel's brand.
madhombre
madhombre - 4/4/2019, 12:49 PM
@Reeds2Much - Not true.
Audiences definitely see the Marvel brand.
Just like the Pixar brand it has lots of goodwill from moviegoers ( as it should as they have made some great movies).
Everything else is taken one movie at a time ( Sony, DC, X-men).

Captain Marvel was very mediocre.
If it didn’t have the Marvel logo it would’ve made Alita money at best.
SonOfAGif
SonOfAGif - 4/4/2019, 1:09 PM
@Battabing -

Battabing
Battabing - 4/4/2019, 1:32 PM
@SonOfAGif - Oh, so you lied. Thanks.
I said nothing about DC branding. I said IF Shazam is a success, it will have to be a success outside of any advantages being part of a successful brand provides.
Battabing
Battabing - 4/4/2019, 1:36 PM
@OmegaDaGrodd - Actually, brand power, the episodic nature of MCU films (a defining part of the brand) and Endgame proximity, not to mention lacing the film with MCU favorites played a big role in Captain Marvel's success, and it's exactly how Feige planned it.
Battabing
Battabing - 4/4/2019, 1:40 PM
@Reeds2Much - If you think general audiences at this point can't distinguish the Marvel brand from other franchises, then you're woefully out of touch, man.
SonOfAGif
SonOfAGif - 4/4/2019, 1:42 PM
@Battabing - WRONG. You said and I quote "If Shazam is a success it won't have needed training wheels to do so." And I provided a screenshot to call you out of your selective memory.

Meanwhile you're bashing Captain Marvel by claiming it has only been a success due to The Avengers brand. But you don't believe Shazam has any help from the DC brand. Despite Batman & Superman being name dropped in various tv spots.

But ok. Shazam doesn't need training wheels. You're delusional and apparently a liar.
Battabing
Battabing - 4/4/2019, 1:51 PM
@SonOfAGif - Exactly. That means if Shazam is a success, it has to be one on its own merit, i.e. being a good film and having good word of mouth.

It doesn't have the luxury of a popular brand like the MCU to support it. Most people wouldn't even identify Shazam as a DC character if someone didn't tell them. Bringing up Superman and Batman is fine, but it's not like the Superman and Batman film brands are what they once were.

And yes, thanks to Marvel's brand power, it's episodic nature (a signature of the brand) and it's proximity to Endgame, an average film like Captain Marvel got a kick in the pants.
OmegaDaGrodd
OmegaDaGrodd - 4/4/2019, 2:17 PM
@Battabing -

Brand recognition, proximity to huge event films, the episodic nature of the MCU and featuring fan favorite characters didn't get GOTG, Thor, Spider-Man or Ant Man to a billion dollars, not even featuring heavily in one of the previous event films did

Wonder Woman was the standout of one of the previous year's most watched films and was a pop culture moment leading into the first Justice League film......and wasn't even in the top 3 highest grossing CBMs the year she came out, let alone sniffing a billion

SHAZAM is already dropping references to Batman, Superman and Aquaman in it's trailers, and literally featured an ad where he pops up after the words AQUAMAN 2 (a billion dollar movie that came out 4 months ago)....and he's going to be lucky if he makes a third of Captain Marvel's box office

Feige is smart and put all the pieces in place to have a hit on par with Dr. Strange or maaaaayyyyybe a Winter Soldier, and instead he dropped the first debut CBM to make a billion dollars, let alone the first female led CBM to make a billion dollars because no matter how good or planning or your marketing, you have to make a movie people want to see multiple times, tell their friends about, and genuinely enjoy if you want to make a billion. That's what Marvel did with Captain Marvel, and anyone trying to simplify that into a mathematical equation that anyone could've seen coming looks like a fool (especially when you were the very one predicting that Brie Larson was going to drive people away, now all of a sudden this was a foregone conclusion. You're going to tear up the whole damn field moving that goalpost)
Matador
Matador - 4/4/2019, 2:45 PM


In a nut shell
dragon316
dragon316 - 4/4/2019, 3:07 PM
@SonOfAGif - ant man and wasp is part of end game that movie didn’t do well
SonOfAGif
SonOfAGif - 4/4/2019, 3:43 PM
@dragon316 - $622,674,139 is far from not doing well. Just because a film doesn't hit a billion doesn't mean it was a flop.
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