It's a mantra known by every Spidey fan out there, and is an essential part of Peter Parker's journey to becoming a hero - so why won't we hear it in The Amazing Spider-Man?. Marc Webb explains..
"We played around with the idea of using it, but ultimately it felt like it was in the subtext of the film in so many places. I think we've all heard it so many times that I didn't think that it was necessary to use. Uncle Ben, of course, issues a statement using some of the similar words to kind of convey that idea.
There were moments where we thought about using it, but it didn't feel as emotionally honest to the scenes and to the sequences. We were trying to create something more naturalistic. Because we had seen it so many times before, I didn't think it was absolutely necessary."
In one way I understand why it wasn't used. Think back to how many times the phrase is uttered in Sam Raimi's trilogy? It could have come across too repetitive here. Then again, surely having Uncle Ben say it just the one time couldn't have hurt? What do you guys think?