In "Man Of Steel", totally breaking the canon from the DC Comics, Lois finds out the "secret" identity of Clark Kent rather easily. That creates a pretty big problem in a modern day Metropolis ripe with Smart Phones and Social Networking....Everyone will know who Superman is.
POINT 1: EVERYONE KNOWS
Lois Lane interviewed everyone that Clark Kent grew up/came in contact. And they ALL know who he is. So once Superman gets plastered all over the internet/news, all those people are going to say, "Hey that's, the weird kid Clark Kent, from when I grew up."
Then all of those people are going to be paid fat money by the tabloids and new programs to tell their story. They will write books and every time Clark Kent -REPORTER tries to interview somebody they will say, "Wait, Aren't you that guy from the tabloids? Clark Kent?"
It's not like his name changed as he got older. It's not like he looks so different with glasses. They will know who he is and then they will Google him and see his face on the internet on their smart phone right in front of them while they are talking to him.
And then take pictures of him as a reporter, or video and do comparisons in Photoshop.
And everyone will know who Clark Kent is.
POINT 2: THEN WHY HIDE IT?
So why even wear the glasses and try to blend in? Just Tony Stark them in the reboot and be a super strong mystery man.
I mean...he has a job, as he explains, to get closer to the action, the hot stories, so he can be in the thick of it and know what is going on...BUT...
1) He has super hearing, sight, etc so he doesn't need to do that.
2) What if there is a big emergency around the world and he is covering a coming tornado in podunk Kansas? Everyone will know that Clark Kent-Reporter/Superman is on the scene and can save the day.....but then....with his super hearing he hears a typhoon happening in India and has to fly off to save people. Well then the people in Tennessee...will say "What a Dick!" as he flies off to save India and abandons Kansas.
3) Another question....Reporters don't normally report crimes, disasters, etc BEFORE they happen...they report them as they happen or most likely AFTER they happen. So if Clark Kent is a reporter so he can be in the "thick of things" then how is he going to stop those things from happening since he is only going to be on the scene mainly after it happens?
Sure he could fly down and scoop up the white ford bronco in the OJ car chase...but he couldn't stop OJ from killing his wife.
Yeah, I know....Superman can hear the stuff happening before it happens...BUT we are hinging this on his comment that he was taking the news job to he could be in the thick of things.
WHILE I THINK OF IT....If Clark Kent can hear things happen before they happen, how could he not hear the tornado and warn his uncle to get out of the area before it hit? (Curious?)...I know..I know....for the script.
4) Clark Kent does not need the money so he didn't take the job for the cash. He has a fortress of solitude, can pretty much take anything he wants, and can't die for the most part so...why work?
If he needs money that's an easy pick up as well.
CONCLUSION
Forget the Reporter Angle.
Just make Superman a hero, like Thor, who disappears and only reappears when he is needed. The world knows his identity but if they can't find him then he is safe. And since everyone knows who he is...he is jeopardizing everyone he gets close to.
Okay--Back to Work.