I thought Thor was Marvel Studios' best film to date so I have to admit I was disappointed with the $66 million for several reasons…
Thor has been doing great overseas ($176 million so far, and positive reviews of 79% on Rotten Tomatoes which were even higher before) so that should have encouraged US audiences to check it out, it had Oscar winners Anthony Hopkins and Natalie Portman in it, and Kenneth Branagh is well-respected and has been nominated for four Oscars even if his last directing role was Sleuth back in 2007 (which had mixed reviews).
Chris Hemsworth may not be a megastar (yet) but with all those other factors, this should have done much better. Especially with the 3D bringing in more cash because of higher ticket prices. But even Fast Five beat Thor when both came out on the same weekend in Australia.
Maybe Robert Downey Jr really is the reason that the Iron Man movies do so well.
On the plus side, Variety is reporting that Thor was Marvel's third highest franchise launch behind the first Spider-Man and Iron Man films, and the opening figure beat both Hulk movies, both Fantastic Four films, the first X-Men, Ghost Rider, Daredevil and all the Blade releases, if that's any consolation. (Not really!)
I still don't think it did that well, I think I was expecting $90-$100 million, especially with the positive reviews and overseas buzz. Do you think we'll now get any more Thor movies (Hemsworth said he signed for three Thor films and three Avengers films)? Do you think the Thor total is a success or not? Is Marvel going to be delighted or disappointed?