The Red Guardian Is On Tinder To Promote THUNDERBOLTS*

The Red Guardian Is On Tinder To Promote THUNDERBOLTS*

The Red Guardian has taken to Tinder to promote his upcoming movie after he already started a taxi service for fans that need a ride.

By ChandlerMcniel - Apr 22, 2025 09:04 AM EST
Filed Under: Thunderbolts

We've seen some really interesting marketing techniques for movies over the years. Terrifier 3 featured Art the Clown sending people money on CashApp, Carrie saw a staged telekinetic attack, IT had an eight bit video game designed for it, and, while this wasn't Marvel's idea, Frederick Joseph raised money to take the Harlem Boys and Girls Club to Black Panther. 

Now, in a hilarious marketing effort, The Red Guardian played by David Harbor is on Tinder to promote Thunderbolts*

Alexei Shostakov's bio reads, “Get thunderstruck by love. Just like the Red Guardian Limo Service, Thunderbolts* protects you from boring evening. Only in theaters May 2nd.”

One can't actually match with the Red Guardian as it's not a real profile and is indeed an ad, but it's a funny gag nonetheless. Check out some images below.

There's been speculation recently that the mysterious asterisks connected to the film's title indicates that one of the team will not make it out of the film alive. Throughout most of the promotional material, there's been a team member for each prong in the asterisk, but in the most recent trailer, one point is missing. Will the Red Guardian be the Thunderbolt to bite the dust?

Elsewhere in the news, the director of Thunderbolts* Jake Schreier commented on how the film and Sentry/The Void specifically may play into Avengers: Doomsday. He didn't divulge many details while speaking to CinemaBlend, but he had the following to say. 

"There might be some stones, or pebbles. I don’t know how you want to rate your rocks. Look, you know the character that we’re talking about, and you know that there’s a level of power involved there that could have an impact going forward. I’m not making Doomsday so I’m not privy to that.”

Thunderbolts* opening box office weekend is projected To be somewhere between $65 to $85 million, which is okay for a Marvel movie. However, it's in line with Marvel's most recent film, Captain America: Brave New World, which opened to $88 million at the box office

The team that makes up Thunderbolts* consists of Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and  US Agent John Walker, all considered to be antiheroes. The general idea behind the movie is nearly identical to Suicide Squad: a puppetmaster (Amanda Waller/Valentina Allegra de Fontaine) forces a group of villains that have faced off against heroes to become the heroes themselves. 

The cast of Thunderbolts* includes Florence Pugh as Yelena Boleva, Sebastian Stan as Bucky Barnes, David Harbour as Red Guardian, Wyatt Russell as U.S. Agent, Hannah John-Kamen as Ghost, Olga Kurylenko as Taskmaster, Julia Louis-Dreyfus as Valentina Allegra de Fontaine, and Lewis Pullman as Bob/Sentry/Void.

Are you excited for Thunderbolts*? Let us know in the comments!

THUNDERBOLTS* Director Says He Really Wanted Man-Thing To Be Part Of The Team
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THUNDERBOLTS* Director Says He "Really Wanted" Man-Thing To Be Part Of The Team

THUNDERBOLTS* Gets New International Character Posters And Red Guardian Limo Service Advert
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AllsNotGood
AllsNotGood - 4/22/2025, 9:47 AM
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Malatrova15
Malatrova15 - 4/22/2025, 10:43 AM
@AllsNotGood - but what about Grindr?
mountainman
mountainman - 4/22/2025, 9:48 AM
Old media attempting to market using modern tools or cultural avenues is always so cringey. This will likely be as successful as an old media personality or politician starting a podcast then it failing a few months in.
SATW42
SATW42 - 4/22/2025, 9:57 AM
@mountainman - it's not an actual profile, it's an ad in the app that was made to look like a profile.

Not sure how familiar you are with marketing, but on web pages there's a thing called native ads, where the ads are meant to look like part of the story or the site (most companies woefully do not understand this concept and design them horribly) but when done right they are very effective.

This is basically a native ad, but on an app, so I don't necessarily find this to be all that "cringey" The ROI has already been made because there are stories being written about it.

I dunno, I think it's clever. If it was Red Guardian on TikTok awkwardly trying to do the latest tiktok dance, or bite into a cookie and give it FIVE BIG BOOMS I'd be more likely to roll my eyes.
mountainman
mountainman - 4/22/2025, 10:00 AM
@SATW42 - Did you not read the part of my previous comment where I clearly said I knew this was marketing? That was a key component of my comment.
SATW42
SATW42 - 4/22/2025, 10:48 AM
@mountainman - I meant I didn't know if you were familiar with a "native ad" if I just said that without the context, I didn't mean you didn't know it was marketing.
mountainman
mountainman - 4/22/2025, 10:51 AM
@SATW42 - I was quite confident they didn’t build a Tinder profile for the character and that it was a social media ad. My original comment was made with the context of this knowledge.
SATW42
SATW42 - 4/22/2025, 10:55 AM
@mountainman - god, particularly pedantic today, huh? I clarify again. I know you know it's an advertisement.

Instead of it being Red Guardian starting a podcast or doing a tiktok dance on tiktok, which would be cringey, this is no different from an ad on this site. Do you also find ads on websites cringey?
mountainman
mountainman - 4/22/2025, 11:15 AM
@SATW42 - Ironic that you’d accuse me of being pedantic given the entire basis for the point you are trying to make.
TheVisionary25
TheVisionary25 - 4/22/2025, 9:49 AM
Lol…

I guess things did not work out with Melina (who is rumored to be in this aswell as Laurence Fishburne’s Bill Foster).

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BruceWayng
BruceWayng - 4/22/2025, 9:57 AM
This is what you get for ten’s of millions of dollars in marketing spend?

It feel like the more that marketing budgets have skyrocketed they worse the actual ad campaigns have gotten…
MakeAmericaGrea
MakeAmericaGrea - 4/22/2025, 9:59 AM
Dear God and Jesus, please open our eyes, and make us see the error of Disney's ways, so that we way flee from their movies and shows, and make us yearn for better entertainment. Amen.

Which of filmmakers' failures do you not like?

Do you like what they have done with your favorite franchises in the 2020s?

It's time to boycott the bad until we get a return of the good.

With all media and everything else.
Wahhvacado
Wahhvacado - 4/22/2025, 10:04 AM
Seems like they are putting way more into the marketing for this than BNW.

Looking forward to it
MisterBones
MisterBones - 4/22/2025, 10:10 AM
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AllsNotGood
AllsNotGood - 4/22/2025, 10:47 AM
He's going to be insufferable throughout the whole film isn't he
slickrickdesigns
slickrickdesigns - 4/22/2025, 11:08 AM
@AllsNotGood - it’s only insufferable to you. He was the highlight of the Black Widow film and David Harbor is a national treasure.
Timerider
Timerider - 4/22/2025, 11:01 AM
Actually it’s going to be part of movie

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