Could ABC, Netflix, and Marvel be missing out on a ratings bonanza?

Could ABC, Netflix, and Marvel be missing out on a ratings bonanza?

With the ratings success of the CW/DC 4 night crossover, should Marvel be planning this type of event for Agents Of Shield, and the heroes of the Netflix Defenders series?

Editorial Opinion
By PanelOfAmateurs - Dec 05, 2016 09:12 PM EST
Filed Under: The Flash

by Terry Diamond

This past week the CW had their huge four night crossover event.  Crossing over all of their DC T.V. shows turned out to be a huge ratings success. CW/DC have been crossing over the shows on the network ever since the debut of the Flash in 2014, but never to this magnitude.  For CW’s fan service of a four night crossover (where we saw heroes pitted against each other and aliens), the network received a reward of a krypton like explosion in ratings. No matter your view on each episode, what cannot be denied are the huge jump in ratings for each of the shows. Not everyone who tuned in for the crossover event will return for the following episodes, but keeping even a fraction of those viewer would be a continued victory. DC’S four night crossover had as many flaws as easter eggs,  but it is their effort that is to be commended. So the question is; why is Marvel/ABC/Netflix not giving fans the same reason to rush to the T.V, sets?

 

Now Agents Of Shield has tried its hardest in the name of fan servicing, appearances from Samuel L. Jackson, references to the larger MCU, and this year a story arc that includes Ghost Rider. However it seems Marvel/ABC is missing out on a huge ratings grab by not having a crossover event with the majorly successful Marvel/Netflix Defenders series.  We will most likely never see the likes of Robert Downey Jr, or Chris Evans jump over to AOS, but I could easily imagine the Netflix & ABC stars popping up on the others shows. The results could be a cross platform mega success, with Netflix viewers jumping to ABC, and Netflix getting a subscription bump from network viewers discovering characters like Jessica Jones, Luke Cage, Iron Fist, The Punisher, and Daredevil for the first time on the small screen. What do you all think, would you want to see a AOS/Defenders crossover?  Is Marvel T.V. dropping the ball by not bringing these shows together?

 

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TomSolo
TomSolo - 12/5/2016, 10:38 PM
Crossovers to and from Netflix and ABC certainly wouldn't hurt ratings, but they are so tonally different that I'm not sure how they would fit.
DerekLake
DerekLake - 12/6/2016, 7:22 AM
There seems to be some major creative differences that are preventing any sort of crossover. Netflix, AOS and the MCU proper all have different ideas about what happens after Avengers 1. AOS and the MCU are similar, but they diverge on many things (Coulson, SHIELD, Hydra and now the Inhumans). Netflix only ever acknowledges Avengers 1, and has a more violent, more cynical approach to superheroes.

That alone prevents any real crossover. But also, the timing of production also interferes. It seems to me that Netflix's shows are on very, very different shooting schedules - from AoS and the MCU and from each other (we're talking months apart it seems). It'd be very hard to get them lined up even if they shared the same vision.

That's why #ItsNotAllConnected. And frankly, with the vast differences in audience size between premium cable, network cable and the silver screen, it just wouldn't work.
JDL
JDL - 12/6/2016, 2:28 PM
The OP seems blissfully unaware of some major difference between this and the CW shows that make this very hard if not impossible to do.

1) AoS is shot in California, the Netflix shows in NYC, while all of the CW shows are shot in Vancouver. There is a huge difference between going to a different sound stage or location in the same city and having to fly across country.

2) The Netflix shows were shot over a 3 year period. Getting the actors back, looking the same is highly problematic since only one set of them will be either currently or recently in production.

What you could get are individual crossovers when actors are available but an event is damn near impossible.
nibs
nibs - 12/7/2016, 7:56 AM
The DC CW shows are all basically the same show anyway.

If they want to put Luke Cage in an episode of AoS, fine, but if any aspect of AoS leaked into the Netflix shows, I would be tempted to never watch that shit again, and I'm looking forward to Iron Fist/Defenders in 2017 more than any CB movie.
sikwon
sikwon - 12/7/2016, 5:10 PM
The Slingshot event has the potential to be pretty cool. A 6 episode series on the ABC app? Thats yet another example of Marvel exploring all of their options.

I personally love AoS and the tone is really not that far off from the Netflix shows, its the production value thats lacking. AoS has quietly had some very violent, very edgy scenes and episodes.
TheDayman
TheDayman - 12/7/2016, 5:19 PM
Isn't that basically what Defenders is?
MileHighRonin
MileHighRonin - 12/7/2016, 7:38 PM
@Valdez - Yup.
JDL
JDL - 12/7/2016, 7:43 PM
@Valdez - The Yo-Yo webisodes are going to be short 4-6 minutes each. Netflix shows are usually 50+ minutes. Then there are sets, guest stars, etc. etc.
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