THE DEFENDERS: Netflix Divulges Interesting Data On Viewer Watching Habits

THE DEFENDERS:  Netflix Divulges Interesting Data On Viewer Watching Habits

Did you know that the majority of Netflix subscribers start watching Jessica Jones instead of Daredevil season 1 and that the top lead-in program for Iron Fist is a Dave Chapelle comedy special?

By MarkJulian - Aug 24, 2017 01:08 PM EST
Filed Under: Defenders
Source: Wired
Netflix vice president of product innovation Todd Yellin is revealing some interesting statistics regarding subscriber viewing habits for the streaming platform's Marvel shows.  In separate interviews with USA Today and Wired Magazine, Yellin says Netflix is specifically using The Defenders as a test to see whether an ensemble crossover is worth repeating.  Here's some of the more interesting revelation from the two interviews.
  • The majority of Netflix subscribers start with Jessica Jones instead of following the launch order.
  • The top lead-in program for Luke Cage is Narcos, Black Mirror and The Walking Dead.
  • The top lead-in program for Iron Fist is a Dave Chapelle comedy special.
  • Netflix organizes its viewers by "taste communities" (over 2,000 worldwide) and it determines what gets recommended to subscribers based on what group they're in.
    • In Luke Cage's taste community are Stranger Things and Easy.
    • Iron Fists' includes Grace and Frankie, 13 Reasons Why and The 100.
    • Jessica Jones' taste community includes Master of None and Orange is the New Black, while Daredevil's includes Friends, Bloodline and Breaking Bad.
  • Yellin explains that they purse through the viewership data to determine how to group shows. "So when something like The Defenders comes out, we’ll look at what percent of people we showed it to actually clicked play, what percent of people had to go and look for it when we should’ve presented it on their homepage at the top." 
  • Perhaps most interesting is the fact that only a small percentage of Netflix users have watched all four shows.  Said Yellin, "What we’re going to be learning as a company from both the algorithm side and the content side is what happens when you pair up shows that aren’t exactly the same thing."
  • In terms of direct correlation between the four shows, Daredevil and Jessica Jones most often lead into one another while people who watch Luke Cage (and haven't seen the JJ or DD) are more likely to jump to Iron Fist next.  This surprised Netflix as they anticipated that Luke Cage's debut in Jessica Jones would lead to higher synergy between the two shows.
In case you were one of the many viewers left with several questions after watching The Defenders, here's the showrunner and cast addressing the most popular, lingering concerns.
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Nightwing1015
Nightwing1015 - 8/24/2017, 1:39 PM
The Defenders may not have been perfect but it was still better than Flash, Supergirl and Legends this year.
Supafairy
Supafairy - 8/25/2017, 10:24 PM
@Nightwing1015 - I just can't get into the Netflix MCU. Legends and Supergirl is far better than than this and atleast Flash is enjoyable and not a snoozefest.

Different strokes I guess.
Pantherpool
Pantherpool - 8/24/2017, 1:43 PM
If I had to rank all of Marvel/Netflix's seasons so far, from favorite to least favorite, it would be like that:

Daredevil S1
The Defenders
Jessica Jones
Luke Cage
Daredevil S2
Iron Fist
Embr
Embr - 8/24/2017, 2:11 PM
@Trumpool - my list looks similar.

JJ
DD 1
Defenders
1st half of LC
DD 2
IF
2nd half of LC
Aangatang
Aangatang - 8/24/2017, 3:05 PM
@Embr - Wow my list is exactly the same
FearTheLiving
FearTheLiving - 8/24/2017, 3:48 PM
@Trumpool

1. Daredevil - Season 01
2. Daredevil - Season 02
3. Jessica Jones
4. Defenders
5. Iron Fist
6. Luke Cage

SOME SPOILERS
I've enjoyed them all though I do feel Luke Cage & Iron Fist have been the weakest. Luke Cage suffered from taking out Cottonmouth way to early (would have been more interesting to have Diamondback come in and the two had to team up against him for the greater good of Harlem... then kill him off.) As for Iron Fist, the way it shied away from the mystical elements of Danny's character and K'un-Lun made the character feel less unique. He's also been portrayed a lot more serious then I would have liked to see, but overall it fit the narrative so I can't completely complain given his origin is pretty dark. (MINOR SPOILERS Hopefully he starts to lighten up a lot more now that the Hand is dealt with.)
TheUnworthyThor
TheUnworthyThor - 8/24/2017, 1:46 PM
I always said for people who say there are too many comic book shows that the vast vast vast majority of the audience is not watching all these shows, so they aren't being overloaded, so as long as each show is getting enough viewers to justify their own existence then there is no problem. The movies are a different beast where there is a large percentage of people who see each and every superhero movie.
sKeemAn
sKeemAn - 8/24/2017, 1:52 PM
Black Mirror is a straight mindfcuk
blackandyellow
blackandyellow - 8/24/2017, 1:54 PM
So Iron Fist is lumped in with tween shows. Makes sense since he acted like such a petulant bitch. At least he didn't throw a hissy fit and smack any glasses across the room in Defenders.
Wonderwolf
Wonderwolf - 8/26/2017, 3:59 PM
@blackandyellow - or call any black kids "monkeys".
LEVITIKUZ
LEVITIKUZ - 8/24/2017, 1:58 PM
The top lead-in program for Iron Fist is a Dave Chapelle comedy special.

permaturenut
permaturenut - 8/24/2017, 2:28 PM
@LEVITIKUZ - haahahhah [frick]ing loved that episode! black bush...shhiittt he'd be better than trump as well lol
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