HAWKEYE: Comic Book Artist David Aja Reveals A Beautiful Poster Marvel Studios Didn't End Up Using

Marvel Studios often comes under fire for unimaginative posters, and comic book artist David Aja has now revealed an incredible effort he designed for last year's Hawkeye TV series. Check it out here...

By JoshWilding - Dec 19, 2022 06:12 AM EST

Filed Under: Hawkeye

Like most Hollywood studios, Marvel Studios is frequently criticised for an overreliance on Photoshop with its posters. Hawkeye had a better marketing campaign than most, however, with posters clearly inspired by comic book artist David Aja's work.

Now, he's revealed that we came close to getting an actual poster he dreamed up for the Disney+ series!

"A Hawkeye poster I did for the TV series that never saw the light," Aja says in the Instagram post below. "Yes, they used the concept for a poster and yes, I was paid for it, no conspiracy please."

That wasn't all, though, as Marvel Studios also took inspiration from his and Matt Fraction's Hawkeye run both for the show's logo and closing credits. Aja was hired to create artwork for the series, though that - and this poster - were never used for reasons which aren't entirely clear. We'd say that a rare mistake on the MCU's part.

Hawkeye remains one of Marvel Studios' best TV shows, but a year later, and there's still no word on possible season 2 plans or what comes next for Hailee Steinfeld's Kate Bishop.

That's become the norm with Phase 4, and as we head into Phase 5, the hope among fans is we might start getting a clearer idea about what's to come for these characters in The Multiverse Saga. There have to be more stories to tell with Clint Barton and Kate (and Pizza Dog), right?

"Marvel Studios is once again sleigh-in' it with Hawkeye," we said in our review last year, "an unmissable Christmastime team-up bringing holiday cheer to the MCU with top tier storytelling delivered in the Mighty Marvel Manner and a bold, brilliant new hero in Hailee Steinfeld's Kate Bishop."

Check out Aja's poster below along with the official version it ultimately inspired.

View this post on Instagram

A post shared by David Aja (@dav.aja)

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10 Comments

bobevanz - 12/19/2022, 6:13 AM

Typical

dragon316 - 12/19/2022, 6:37 AM

Like original

ObserverIO - 12/19/2022, 7:32 AM

Ho Ho Ho Merry Christmas!

Love Aja's art. Love the Hawkeye book. Loved the show.

I just have a lot of love right now for this article, lol.

Origame - 12/19/2022, 8:02 AM

@ObserverIO - I now have a bow and arrow. Ho ho ho.

ObserverIO - 12/19/2022, 8:35 AM

@Origame - Lol, yipee ki-yay, mother[frick]er!

slickrickdesigns - 12/19/2022, 8:57 AM

Just rewatched some of my favorite Hawkeye episodes to get into the Christmas spirit.

NicolausCopernicus - 12/19/2022, 11:43 AM

the angle of them and the building doesnt even match in that live action version

Chappers - 12/19/2022, 12:15 PM

Anyone here should check David's Twitter thread for this concept art, turns out there's Marvel products worldwide using this concept art that he didnt even know about.
His twitter thread is people posting T-shirts, notebooks and all sorts with this image on them and it's unintentionally hilarious

HAWKEYE: Comic Book Artist David Aja Reveals A Beautiful Poster Marvel Studios Didn't End Up Using

Marvel Studios often comes under fire for unimaginative posters, and comic book artist David Aja has now revealed an incredible effort he designed for last year's Hawkeye TV series. Check it out here...

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