Star Wars the Old Republic - A Struggle for Subscribers...
News broke late last night that EA will be offering the first 15 levels of gameplay for free on the highly anticipated Star Wars the Old Republic MMO that came out in December of 2011. The article mentions that they lost 400,000 subscribers just last month to the game. The hope is that by offering this free content they can continue to develop a paying fan base. Just a little over 6 months since the launch of the game and they are already struggling for subscribers? (For the record they currently say they have 1,000,000 subscriptions.) With a price-tag of estimated $100 - 300 million dollars in development costs, it is beginning to look like EA is desperate to make this game work.
You can read the full article here: http://news.yahoo.com/ea-plans-offer-part-star-wars-game-free-020242122--sector.html