Ghost Rider's MCU Debut Didn't Do Much To Help AGENTS OF S.H.I.E.L.D. In Terms Of Ratings

Ghost Rider's MCU Debut Didn't Do Much To Help AGENTS OF S.H.I.E.L.D. In Terms Of Ratings

There's been a lot of talk about Ghost Rider's arrival being exactly what Agents of S.H.I.E.L.D. needed, but based on the numbers for last night's episode, the Spirit of Vengeance has more work to do...

By JoshWilding - Sep 21, 2016 08:09 PM EST
Filed Under: Agents of S.H.I.E.L.D.
There's been a lot of hype surrounding the debut of Ghost Rider in Agents of S.H.I.E.L.D., but it doesn't appear as if that exactly translated to ratings during last night's season four premiere. The introduction of Robbie Reyes brought in a 1.1 with the show's key 18 - 34 demographic, while it scored a total of 3.58 million live viewers. That's actually down from season three's 1.7 and 4.09 million viewers. 

However, these numbers are still in line with where Agents of S.H.I.E.L.D. was by the time the finale rolled around. It's not all bad news either as this rating was higher than that and the numbers mark an upswing for the 10pm slot the show has now been moved to. Despite that, you have to believe that both ABC and Marvel TV were hoping for better returns after adding a character like this to the series.

The reaction to Ghost Rider has been a positive one though, so the show could start improving in terms of ratings moving forward thanks to word of mouth. If not, there's a very real possibility that season four could be Agents of S.H.I.E.L.D.'s last, though it's still far too soon to say whether that will be the case. Still, based on the way ABC pulled the plug on Agent Carter, it will need to improve soon.
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Roodi
Roodi - 9/21/2016, 8:16 PM
I watched it live then on demand.
ossie85
ossie85 - 9/21/2016, 8:20 PM
If they average a 1.0 at 10pm on Tuesday they'll get a 5th season.

I love the show, but i think it will settle around 0.7 to 0.8. So likely cancelled or short final season
thor2273
thor2273 - 9/21/2016, 8:21 PM
This is the last Season. At least it'll end strong.
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