1) The Length
People had problems on Man of Steel, half loved it and the other half saw it as a bastardisation of the character. I myself personally found myself loving it despite the flaws. But my problem with Man Of Steel is that it somehow made Henry Cavill's Superman underdeveloped and the short runtime was part of my issue. So that leaves Batman v Superman to not only develop Superman further(set up Superman's motivations against Batman),reintroduce Batman and Lex Luthor(and their motivations against Superman) Wonder Woman and how she is involved in this plot and finally the supporting characters and cameos plus the unique selling point which is the physical and mental battle between Batman and Superman. That's a lot of moving parts to play in this movie and it can make some fans nervous. And let's not forget Doomsday which is where the Dawn of Justice part comes into play. What I think personally for Batman v Superman to succeed is to make this movie 2 hours and 40-50 minutes and the reason why is that we want to see the unique selling point which is Batman v Superman, that has the entire two acts go on for 2 hours and 10 minutes with the rest focused on the Trinity vs Doomsday battle and the epilogue that sets up Justice League That's all we need and luckily Charles Roven,producer of Batman v Superman said that "while it won't be a four hour cut,you will see something a little less than that". Its fine that Justice League and any other DCEU movies have a shorter length but for a movie like this with so many parts to play in this movie...this one needs a longer time to help the quality of the film.
2) Lex Luthor needs to be relatable!
Jesse Eisenberg's Lex Luthor has been a very controversial topic for this movie and while I think Lex Luthor so far is more like Riddler,I'll have to watch the movie first to judge. But I remember seeing Jesse Eisenberg's performance in 'The Double' and I loved how Jesse performed in a dual role. What if it's like that in this? Kal El has a facade,Bruce has a facade so maybe Lex has a facade,what if Lex acts like Mark Zuckerberg to the public and when he's behind closed doors, the smile goes away and he's more sociopathic. A villain like that can be hard to relate to which in the comics Lex had good intentions to do it, a great villain always think they are doing the right thing and if Lex is planning to kill Superman,he must have a reason that even we can relate to. Or Lex doesn't want Superman to save the world,Lex wants to save the world himself. (After you do watch Batman v Superman remind me how similar it's third act is similar to the third act of the Incredibles) .
3)Chris Terrio/Zack Snyder Dialogue and Story
Now with all these moving parts in play,Zack Snyder and Chris Terrio need to nail the story and the dialogue and the pacing this time(that ties in with my first point about the length) Batman v Superman is one of the most anticipated comic book movies behind Star Wars,but you need to relate to these characters, bring excellent dialogue and the story (well judging from the latest trailer, the story three acts structure is more simpler than MOS. Chris Terrio can bring humor when the film needs it to be which is what he did with Argo and it never overshadowed the tone of the film or the core elements of the story. (The latest trailer made it seem like it would be a tonal mess,but the trailer was not made for us fans, they were aiming at critics who didn't like DC's No joke policy and the general audience). The reason Captain America Civil War has more views than BvS is because Marvel has their trust,WB does not have that yet and after this terrible financial year they had, WB has to nail this down and it needs to be a good movie at 70% at best on rotten tomatoes.
So what else do you think Batman v Superman will need to succeed?