People are always arguing about who will come out on top at the box office next year between The Avengers and The Dark Knight Rises. Most think The Dark Knight Rises will come out on top, which is very likely. But, this inspired me to think of a few reasons why The Avengers could come out on top.
NOTE: I'M NOT BIASED TOWARDS MARVEL OR DC, THIS IS JUST FOR SPECULATION/DISCUSSION PURPOSES.
1) It will bring fans of each series together. I'm sure there are some people who love Iron Man, but didn't go to see Thor, and visa versa, so bringing the fans together will result in a very large fan base.
2) They have a Hulk. Haha really though, The Hulk is up there with Batman and Spiderman as one of the more popular superheroes, and maybe his past two films didn't do outstanding as far as grossing. But, if they advertise this right and show the Hulk alongside with all these other heroes, I feel they could gain a few more millions.
3) This is the first Marvel film produced by Disney, and Disney knows how to market their movies. This may be the biggest reason of them all. Disney will start marketing the hell out of this movie, because they're freakin' Disney.
4) Broader age range for the audience. Let's be honest, and I'm not calling The Avengers childish, but this movie will be much more appealing to the younger audiences than the dark and gritty TDKR. I feel that there are going to be a lot more kids running to see The Avengers than TDKR.
5) Lack of the Joker in TDKR. First off, let me say that I am definitely not a DC hater, I love the Nolan Batman series. It's just that this is the conclusion to the series, and the lack of the Joker is just a really big turn off, at least for me. I feel there has got to be a lot of others who feel the same way. I'm still very excited for the TDKR regardless, just not as excited as I would be if Heath Ledger as The Joker were present.