THE LORD OF THE RINGS: Embracer Group Paid Only $395 Million For Rights To The Fantasy Franchise

THE LORD OF THE RINGS: Embracer Group Paid Only $395 Million For Rights To The Fantasy Franchise

Yes, that's a lot of money, but considering what Amazon paid to make The Lord of the Rings: The Rings of Power, Embracer Group netted an absolute bargain when they acquired the wider franchise's rights.

By JoshWilding - Jun 22, 2023 04:06 AM EST
Filed Under: Lord of the Rings
Source: Variety (via SFFGazette.com)

Last summer, we learned that Swedish gaming conglomerate Embracer Group had acquired the rights to The Lord of the Rings and The Hobbit franchises.

There was no mention at the time of how much they paid, though estimates suggested the property could be worth as much as $2 billion. After all, as well as nabbing the global rights to movies, Embracer Group can now make video games, board games, merchandise, theme park attractions, and even stage productions!

According to documents unearthed by Variety (via SFFGazette.com), the company has now confirmed it spent roughly $395 million on the franchise.

That's an eye-watering sum for most normal people, of course, but an absolute bargain in this instance. Amazon, for example, is rumoured to have paid $250 million to make The Lord of the Rings: The Rings of Power TV series for Prime Video, suggesting the J.R.R. Tolkien estate was on the winning side of that deal. 

Embracer Group has expanded its catalogue in recent years, including with the recent acquisition of the Tomb Raider franchise. Now, new video games, movies, and TV shows revolving around Lara Croft are all thought to be on the way. 

The report also mentions that there are "several world-class products" based on The Lord of the Rings in the works, including a multi-year deal with New Line Cinema and Warner Bros. Pictures as the "agreement covers 'multiple feature films'" based on Tolkien's works.

We've already heard about plans for possible spin-off movies which will revolve around characters like Aragorn and Legolas, while it was recently revealed that the studio has reached out to Peter Jackson about his potential input. 

Hopefully, plans for The Lord of the Rings will become clear soon but this all seems to bode well. It won't take long for Embracer Group to earn that $395 million back, but here's hoping they're able to make fans happy in the process.

Stay tuned to SFFGazette.com for the latest updates on this and more fantasy franchises.

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bobevanz
bobevanz - 6/22/2023, 4:22 AM
"Stay tuned to SFFGazette.com for the latest updates on this and more fantasy franchises."

HAHAHAHAHA
Lokiwasright
Lokiwasright - 6/22/2023, 4:24 AM
LOTR is boring. It's not worth that much.
Lokiwasright
Lokiwasright - 6/22/2023, 4:30 AM
@Lokiwasright - I finally watched the first one a couple months ago and wow it was boring.
IcePyke
IcePyke - 6/22/2023, 6:09 AM
@Lokiwasright -
marvel72
marvel72 - 6/22/2023, 6:40 AM
@Lokiwasright -

mastakilla39
mastakilla39 - 6/22/2023, 4:24 PM
@Lokiwasright - Start with the theatrical cut, if you watch the extended cut the pacing is slower because peter jackson tried to put everything he cut back. But its cool if you don't like it.
ObserverIO
ObserverIO - 6/22/2023, 5:13 AM
$250 million for a licence (with restrictions) and yet only $395 million for the franchise? Bargain.

But they won't have the rights to the original trilogy or the Hobbit movies and once you've done those, where else is there to go?

Sure they could remake those things, but they will always be compared to the originals and won't have the same impact. Maybe if they remade them as a TV series, adapting more of the books, that could work. Like Warners is doing with Harry Potter.
But it'll never be the money maker it was when those first movies were coming out.
Taonrey
Taonrey - 6/22/2023, 5:15 AM
@ObserverIO - honestly think this franchise is a dead end outside of video games
Fogs
Fogs - 6/22/2023, 5:48 AM
@ObserverIO - I wouldn't touch it unless I had the rights to the Silmarillion and made like, a 10-season plan to put that on HBO or something.

People won't accept remakes. And half-assing the world expansion as they did with RoP is also a bad move IMO. Shit, they can't even mention characters and places
CorndogBurglar
CorndogBurglar - 6/22/2023, 7:50 AM
@Fogs - "And half-assing the world expansion as they did with RoP is also a bad move IMO."

And changing Tolkien's existing world to fit their political narrative.
bkmeijer1
bkmeijer1 - 6/22/2023, 5:59 AM
That's a great deal. Embracer really has a lot of IP and such to become really big. Now I'm just waiting for them to come up with hardware
IcePyke
IcePyke - 6/22/2023, 6:10 AM
Embracer Group is the New Mordor
marvel72
marvel72 - 6/22/2023, 6:38 AM
Because they own the rights can they Amazon making that crappy show, I get they may be earning money from it but think how much you could earn making it yourself.
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