Marvel Television Boss Explains New Approach To Disney+: "We Are Thinking About TV More Like Traditional TV"

Marvel Television Boss Explains New Approach To Disney+: "We Are Thinking About TV More Like Traditional TV"

Marvel Studios executive Brad Winderbaum has shared additional insights into the new approach Marvel Television is taking with its Disney+ offerings and shares an update on the upcoming Vision TV series.

By JoshWilding - Sep 06, 2024 04:09 AM EST
Filed Under: Marvel Studios
Source: Entertainment Weekly

While it would be unfair to say Marvel Studios' foray into streaming has been a failure, it also hasn't played out quite as we - or they - hoped. 

Too many new characters have been introduced (leaving many stuck in limbo) and quite a few shows have disappointed fans. Now, Marvel Studios is going back to the drawing board and approaching TV in a new way. 

That's led to Daredevil: Born Again being overhauled and to the studio taking a more traditional approach to small screen storytelling; rather than making them like movies, they're now getting showrunners and being produced like any other series.

Talking to Entertainment Weekly, Marvel Studios' Head of Marvel Streaming, Television and Animation, Brad Winderbaum, shared additional insights into this new direction for Marvel Television.

"Now," Winderbaum says, "we are thinking about television really more like traditional television where they could last for multiple seasons, where we can see the characters brew in the culture for hopefully many years. One thing we are doing is we're developing a lot of shows now simultaneously."

He adds, "So, in a way, we're making television more in a traditional style where we are going to write multiple pilots and show bibles before we decide what we want to produce and actually bring to the screen, which gives us an opportunity to experiment and also to plan all sorts of different Marvel sandboxes."

Now Marvel Studios has figured this out, it feels like we're in store for the same level of consistently strong storytelling we got from early MCU TV shows like WandaVision and Loki.

Elsewhere in the interview, Winderbaum commented on the Vision TV series being passed from Agatha All Along showrunner Jac Schaeffer to Star Trek: Picard season 3's Terry Matalas. 

"[Matalas] and Jac have talked, and that show is really a love letter to everything that Jac built before and also continues on in a way that's unique to that filmmaker," Winderbaum explains. "There is a long tradition in Marvel, whether it was [director] Shane Black taking the baton from [Iron Man and Iron Man 2 filmmaker] Jon Favreau for Iron Man 3, or the Russos taking the baton [from Joss Whedon] in Avengers."

"Just like the comics, these franchises benefit from different storytellers, different artists playing with the material in new ways."

2025 will see the release of Daredevil: Born Again and Ironheart on Disney+, but it likely won't be until 2026 or 2027 that we see Marvel Studios' overhauled approach to TV in full effect. 

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HOTSHOT
HOTSHOT - 9/6/2024, 4:17 AM
It's actually insane that the shows were made without showrunners.
dagenspear
dagenspear - 9/6/2024, 5:09 AM
Why did they think they could disregard how shows have been made for decades and it not lead to writing issues?
FireandBlood
FireandBlood - 9/6/2024, 5:50 AM
@dagenspear - They didn’t. The shows had showrunners. They just called them lead writers.
bobevanz
bobevanz - 9/6/2024, 10:06 AM
@FireandBlood - sure Jan
dagenspear
dagenspear - 9/6/2024, 10:49 AM
@FireandBlood - So, Disney may have been being dismissive of showrunners roles, it seems by you saying this, if it's accurate? I don't think this is a strong defense.
FireandBlood
FireandBlood - 9/6/2024, 5:48 AM
All he’s saying is they lowered the budget and they’re no longer committing.
TheVisionary25
TheVisionary25 - 9/6/2024, 6:08 AM
Sounds good!!.

I especially like the comparison he made to different artists & writers (especially in the main 616 continuity) passing the baton to each other so they can tell the story they want to tell and how it is pretty much the same with the creatives on these movies & tv shows aswell.

That’s how it should be imo since it helps keeps these characters fresh and ultimately it’s up to us to decide if a “ run” or take on a character was for us or not.
bobevanz
bobevanz - 9/6/2024, 10:07 AM
What happened to the other 10+ episodes? Was this show all filler?
MrDandy
MrDandy - 9/6/2024, 11:38 AM
@bobevanz - I believe they completely scrapped the original show (or most of it) and restarted under a new creative team, bringing it more in line with the Netflix version. Frankley, good.
Apophis71
Apophis71 - 9/6/2024, 5:03 PM
@bobevanz - As I understand it still the same number of episodes in total, roughly at least or around 18, just split across two season of nine rather than all in one now. Unsure specifics of how it was going to go initialy other than that the first few episodes it was mostly courtroom based low on action which they've now fixed.

Since the overhaul to suit DD up earlier feels like they are going more for mini-story arcs of a few episodes (ie three per season) within the longer one and/or two season story arc still starting out with the trial of the original White Tiger and intro of his female relative who takes on the mantle.
MrDandy
MrDandy - 9/6/2024, 11:36 AM
Wow! Treating television like television! Amazing! Maybe they saw my video which critiqued this problem.



Mrtoke
Mrtoke - 9/6/2024, 8:12 PM
@MrDandy - too long and bland for the duration it is. tighten it up to about half the time. you can make more videos and cut the editing process time. show some enthusiasm. sell the shit out of it.
MrDandy
MrDandy - 9/7/2024, 1:44 AM
@Mrtoke - User Comment Image

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