THE FLASH Will Conclude Its Box Office Run In The U.S. Having Made Less Than 2011's GREEN LANTERN

THE FLASH Will Conclude Its Box Office Run In The U.S. Having Made Less Than 2011's GREEN LANTERN

The Flash might just go down as the biggest box office bomb in history, and the movie has been dealt another blow with the news it will ultimately gross less than 2011's disappointing Green Lantern...

News
By JoshWilding - Jul 17, 2023 08:07 AM EST
Filed Under: The Flash

A couple of days ago, we brought you the news that The Flash is going to be the biggest flop released by Warner Bros. during its 100-year history. 

It's a shocking turn of events, but with a production budget of over $200 million and as much as $100 million spent on marketing, there's simply no way for the studio to even get close to breaking even at this stage (the movie's current worldwide box office cume is a mere $263 million). 

Now, analysts have continued to crunch the numbers and figured out yet another embarrassing "Flash Fact" for the Fastest Man Alive. 

Unadjusted for inflation, 2011's disastrous Green Lantern movie starring Ryan Reynolds will have grossed more domestically than The Flash by the time the latter's box office run winds down. It's a staggering development, particularly when Warner Bros. Discovery was convinced it had 2023's biggest hit on its hands. 

Prior to The Flash's release, the studio proudly touted glowing reactions from celebrities like Tom Cruise, Jaden Smith, and Stephen King. Even new DC Studios co-CEO James Gunn got in on that, describing the movie - which has 64% on Rotten Tomatoes - as being among the "greatest" superhero movies ever made. 

Early screenings allowed fans and critics alike to also share their thoughts on the blockbuster but, as time passed, it started becoming clear that many people weren't thrilled by what they were seeing. Bad VFX, ghoulish cameos, and a messy story sealed The Flash's fate and decimated positive word of mouth. 

Throw in a troubled lead star and a decreased level of interest in the DCEU, and DC Studios now has an uphill battle ahead of it. The brand is tarnished to a point where even a reboot could struggle, so it will be imperative to keep budgets under control and reign in expectations for box office takings during the DCU's early days. 

Have you watched The Flash yet?

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Usernametaken
Usernametaken - 7/17/2023, 8:25 AM
good. Glad the public is sending the message : "do [frick]ing better"
KingLeonidas
KingLeonidas - 7/17/2023, 8:27 AM
This is humiliation on an imaginable scale. what were DC thinking?

clearly they weren't!
rkshuttleworth
rkshuttleworth - 7/17/2023, 8:26 PM
@KingLeonidas - Weren't thinking of the uphill battle of dealing with humans on social media.
bobevanz
bobevanz - 7/17/2023, 8:28 AM
I didn't hate it like most of the people on here, who didn't even see it in the first place lol. Anyways Robocop came out today 36 years ago!
marvel72
marvel72 - 7/17/2023, 8:36 AM
@bobevanz - Classic movie, I was at school back then but not old enough to go see it.

But when it came out on VHS,happy days.
Deadinside
Deadinside - 7/17/2023, 7:53 PM
@marvel72 - 🤔 Hmm, now, I'm thinking of what that crossover would look like..
Happy Days meets RoboCop...!👍☮
Conquistador
Conquistador - 7/17/2023, 8:29 AM
Movie wasnt terrible but a was still a mess.

They made it worse for themselves with all the weird PR shit with Tom cruise and Stephen King getting paid to talk it up. Lol.

Oh well. 2025 qe start again.
TheNewYorker
TheNewYorker - 7/17/2023, 8:35 AM
@UniqNo - oh yea, because both cruise and king really need the money 👌
SATW42
SATW42 - 7/17/2023, 8:39 AM
@TheNewYorker - Cruise supposedly said "this is the kind of movie we need right now" even though we never heard or saw it as a direct quote. Then when he did actually make a public comment about going to the movies, he listed off a bunch of movies to see and didn't mention the Flash.

If you don't think something was up there, I don't know what to tell you.
Conquistador
Conquistador - 7/17/2023, 8:40 AM
@TheNewYorker - Money or favours whatever! I highly doubt they'll want their names associated with it otherwise. Part of me think Cruise lied so that they wouldn't change release date again so that his movie has a better chance! lol. Did you see how he was trying to get Oppenheimer and Barbie's release dates moved? that was quite funny.
Origame
Origame - 7/17/2023, 10:08 AM
@UniqNo - ...how do you know they didn't just like the movie?

Besides, you need to disclose if you're getting paid to say what you're saying. And I doubt WB or Cruise would care enough about this enough to risk prosecution.
Conquistador
Conquistador - 7/17/2023, 10:10 AM
@Origame -

I don't remember him saying he got paid either! but hey, maybe there's still a few years left on that NDA to expire.
Origame
Origame - 7/17/2023, 10:25 AM
@UniqNo - an NDA doesn't prevent you from saying you were paid to endorse something. By law you have to say that you're being paid for what is essentially an advertising.

Really the only reason you're claiming this is paid is because you don't like it as much as they're praising it. But guess what? That can be chalked down to a difference of opinion.
Conquistador
Conquistador - 7/17/2023, 10:26 AM
@Origame - "But guess what? That can be chalked down to a difference of opinion."

And you are entitled to that opinion. :)
Origame
Origame - 7/17/2023, 10:36 AM
@UniqNo - ...so then why are you trying to claim these people are being paid for that, despite all evidence to the contrary? Ever hear of slander?
Conquistador
Conquistador - 7/17/2023, 10:42 AM
@Origame - Ok, i'll let everyone know from now if they give their opinion it has to be highlighted that "it's an opinion".

Also i'm not a reporter or journalist, so there is no publication of me "slandering" anyone. It's an internet forum buddy, don't try too hard to outsmart yourself.
Origame
Origame - 7/17/2023, 10:52 AM
@UniqNo - dude, first of all it really doesn't matter if it's you're opinion or not.

For example, it's my opinion you're the grandmaster of the KKK. Are you gonna be fine with that?

Also, it doesn't matter if it's in a publication or not. It's a public forum where you're telling people cruise, king, and Cameron committed a crime. That's enough for it to be considered libel. At best, you're protected from the animosity of the internet and the fact these celebrities probably don't frequent this site.

But just because you have a loophole to get out of legal consequences doesn't change the fact what you're doing is against the law and that it's horribly immoral.
Conquistador
Conquistador - 7/17/2023, 11:09 AM
@Origame - You're entitled to your opinion like i said, and i'm entitled to rebuke. Same as them if they really feel a comment from the internet really tarnishes their reputation.

If you call it slander ok, but i hope you keep that energy for all the other opinionated users(90% of us)

But incase you're interested, I can base my opinion on the fact the film severely underperformed (money talks)
Cruise never publicly endorsed it when given the chance like what @SATW42 said
Gunn publicly endorsing it as "possibly one of the greatest superhero movies ever made" which now the general public disagrees with (make your own opinion on that).
Based on the fact Cruise was meeting with Zaslav on an unrelated matter (as i also stated, Cruise has previously tried to get other release dates moved).
My own opinion of the film being a mess.
The film's director having an association with Stephen King from his last movie (IT) and probably called in a favour.
And also the majority of people also thought Cameron was either paid off or managed to get something out of promoting it (which was on paramounts dime, he didn't come out on his own to do that, he was paid to sit in a chair and talk about a movie he had no involement on, but i guess that's also an opinion)



See you on the next one.
Origame
Origame - 7/17/2023, 11:23 AM
@UniqNo - 1) well if any of those 90% are saying that they're being paid without mentioning they're paid, then yes I will be. If they're just saying they disagree, then that's not slander so I don't care.

2) this actually disproves your point. Cruise gave one tweet before the film came out. And you're even highlighting the difference between cruise and actual endorsement like with Gunn.

3) in terms of him meeting with zaslav, well you admitted that it wasn't even about the flash, and cruise (who's known for being passionate about movies) would probably be interested in an unreleased tent pole movie featuring the return of Michael Keaton as batman, so would want to see it. And I just can't see the guy who's so willing to do the most ridiculous stunts for his films would lie about his impressions of the film.

4) yes, and considering king is infamous for calling foul on Hollywood (at least in terms of his adaptations) isn't likely to accept that favor if it meant he wasn't gonna speak honestly. You see, you don't know what you're talking about.

5) also, just looked into it and James Cameron did work on the movie. Granted it was as a consultant, but he still had his involvement in the production and therefore is irrelevant to this discussion.
DCfan84
DCfan84 - 7/17/2023, 8:32 AM
As the Newly Appointed Co-CEO of a major "Brand", James Gunn just should have not given any opinions on this movie. Now, how do you retract, or come back from the statement he made. I know he has to support the film, given his employer. But there were better ways to support this movie. Now, it's all on you. Stupid move
Conquistador
Conquistador - 7/17/2023, 8:38 AM
@DCfan84 - I think he should have stayed quiet in general until next year!

Even though he was 'Obligated' to endorse all the releases this year him talking up his future slate just shrunk all the interest the audience had in the movies already in production. Shazam 2 really should have earned more than it did, Flash (well i put that down in part to Ezra). Blue Beetle is looking like another flop, but it's budget to estimated intake looks like it won't hurt WB as much as the others.

I think the true test will come with Aquaman 2. The fact it's coming out over the holidays again gives it a better chance.
DCfan84
DCfan84 - 7/17/2023, 8:48 AM
@UniqNo - I honestly don't think it's even Gunn. Saslav (or whatever his name is) announced the "reboot" with Gunn and Safran as heads. I do think Gunn needs to keep quite, but I don't think the GA is as dumb as everyone thinks. They knew about the reboot as soon as we did. Whether Gunn opened his mouth or not, these remnants of ZS's films were doomed, as soon as WB announced it.
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