A couple of days ago, we brought you the news that The Flash is going to be the biggest flop released by Warner Bros. during its 100-year history.
It's a shocking turn of events, but with a production budget of over $200 million and as much as $100 million spent on marketing, there's simply no way for the studio to even get close to breaking even at this stage (the movie's current worldwide box office cume is a mere $263 million).
Now, analysts have continued to crunch the numbers and figured out yet another embarrassing "Flash Fact" for the Fastest Man Alive.
Unadjusted for inflation, 2011's disastrous Green Lantern movie starring Ryan Reynolds will have grossed more domestically than The Flash by the time the latter's box office run winds down. It's a staggering development, particularly when Warner Bros. Discovery was convinced it had 2023's biggest hit on its hands.
Prior to The Flash's release, the studio proudly touted glowing reactions from celebrities like Tom Cruise, Jaden Smith, and Stephen King. Even new DC Studios co-CEO James Gunn got in on that, describing the movie - which has 64% on Rotten Tomatoes - as being among the "greatest" superhero movies ever made.
Early screenings allowed fans and critics alike to also share their thoughts on the blockbuster but, as time passed, it started becoming clear that many people weren't thrilled by what they were seeing. Bad VFX, ghoulish cameos, and a messy story sealed The Flash's fate and decimated positive word of mouth.
Throw in a troubled lead star and a decreased level of interest in the DCEU, and DC Studios now has an uphill battle ahead of it. The brand is tarnished to a point where even a reboot could struggle, so it will be imperative to keep budgets under control and reign in expectations for box office takings during the DCU's early days.
Have you watched The Flash yet?
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