LILO & STITCH's Experiment 626 Has Trashed *THE NEW AVENGERS Billboard In Los Angeles

LILO & STITCH's Experiment 626 Has Trashed *THE NEW AVENGERS Billboard In Los Angeles

The Thunderbolts* billboard in Los Angeles was recently given *The New Avengers branding, but it's been decimated by Lilo & Stitch's adorable, mischievous Experiment 626. You can check it out here...

By JoshWilding - May 08, 2025 08:05 AM EST
Filed Under: Thunderbolts

Earlier this week, Marvel Studios rebranded Thunderbolts* as *The New Avengers, a clever marketing stunt that should help increase interest heading into its second weekend in theaters. 

The studio has reissued the movie's posters with the updated title and, in Los Angeles, gave Thunderbolts*'s massive billboard a new look. Alas, those of you hoping to perhaps see it in person will be disappointed as it's just been hijacked by Lilo & Stitch's Experiment 626! 

As you can see below, Stitch has torn his way through the New Avengers, promoting the release of his movie later this month. Disney will likely pull out all the stops to promote Lilo & Stitch from here, especially as it's tracking to make upwards of $120 million over Memorial Day weekend. 

Stitch will even take a bite out of Mission: Impossible - The Final Reckoning's haul, despite it taking aim at a franchise best $80 million debut. 

Thunderbolts* will remain at #1 this weekend, but is expected to face stiff competition from Final Destination Bloodlines come May 16. July promises to be one of the biggest months for box office competition this year as Jurassic World Dominion, Superman, and The Fantastic Four: First Steps will all battle for supremacy.

"Thunderbolts* redefines superhero storytelling to deliver a moving and powerful story that does for the 'Multiverse Saga' what The Avengers did for the 'Infinity Saga' in 2012," we said in our review. "These heroes have earned their place on a Wheaties box."

You can see Stitch tear into the MCU's New Avengers in the X post below.

Lilo & Stitch is the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family.

The movie is directed by award-winning filmmaker Dean Fleischer Camp (Marcel the Shell with Shoes On), with a screenplay by Chris Kekaniokalani Bright and Mike Van Waes, and stars Sydney Elizebeth Agudong, Billy Magnussen, Tia Carrere, Hannah Waddingham, Chris Sanders, with Courtney B. Vance, Zach Galifianakis, and introduces Maia Kealoha.

Lilo & Stitch is produced by Jonathan Eirich, p.g.a. and Dan Lin, with Tom Peitzman, Ryan Halprin, Louie Provost, Thomas Schumacher serving as executive producers.

After originally being developed as a Disney+ Original, Lilo & Stitch now arrives in theaters on May 23, 2025.

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bobevanz
bobevanz - 5/8/2025, 8:37 AM
Pre sales are outpacing Minecraft, this is going to clear a billion with ease. Disney wins once again
dragon316
dragon316 - 5/8/2025, 9:04 AM
@bobevanz - they get lucky once in while
Polaris
Polaris - 5/8/2025, 8:44 AM
lol

Disney marketing has been very fun lately
TheVisionary25
TheVisionary25 - 5/8/2025, 8:48 AM
@Polaris - their marketing people deserve a raise haha
Vigor
Vigor - 5/8/2025, 9:36 AM
@Polaris - marketing synergy!
SuperCat
SuperCat - 5/8/2025, 8:48 AM
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TheVisionary25
TheVisionary25 - 5/8/2025, 8:50 AM
That’s pretty great!!.

The marketing for this has been really cool and I like how it’s been reminiscent of the one for the original that had Stitch “invading” other Disney properties like The Little Mermaid , Aladdin etc.
Scarilian
Scarilian - 5/8/2025, 8:50 AM
Thunderbolts performing so badly that they quickly update 'The New Avengers' to promoting Stitch instead. It was advertising it as The New Avengers for less than 3 days...
SATW42
SATW42 - 5/8/2025, 8:57 AM
@Scarilian - you realize things like this don't just "happen" right? Like, that graphic was planned on a schedule between the art department and whatever company does these large installations. You don't just decide "make it Stitch" in a day
Scarilian
Scarilian - 5/8/2025, 9:10 AM
@SATW42 -
Doesn't change the fact that they had this moronic series of events planned out simply to swap the name for a few days.

I don't see how it benefits them for how much it costs.
ShellHead
ShellHead - 5/8/2025, 9:35 AM
@Scarilian - wow this would be an interesting argument if you had any knowledge to base this on whatsoever lol.

Y'all need Disney to lose so badly you're out here wasting your life trying to troll a billion dollar company in the comment section movie rumor site lmao
Scarilian
Scarilian - 5/8/2025, 10:30 AM
@ShellHead -
Disney is making mistakes by themselves. I don't need to contribute at all to them damaging their reputation or wasting money.

They made this decision themselves and it encompasses everything about them - they are always teasing the next thing and promoting the next thing. There's no lingering on something anymore. It's just marketing the next thing. It makes the media they produce feel like products on an assembly line.

They just revealed Thunderbolts as 'The New Avengers' and this should have been a big marketing aspect and a way to reassure fans that we have an Avengers team before an Avengers movie. The Thunderbolts are a quarter of the announced cast so far for Avengers: Doomsday and they couldn't be arsed to let audiences become aware of them as The New Avengers before switching to promoting the next film.
theFUZZ008
theFUZZ008 - 5/8/2025, 8:52 AM
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