Frank O'Connor, Franchise Development Director at Microsoft, announces the following last mouth in San Francisco:
"We're going to make a movie when the time is right. We own the IP. If we want to make a movie, the scale of all the other stuff that we do changes dramatically. We make tens and tens of millions of dollars on ancillary stuff, toys, apparel, music and publishing. If we do a movie all of that will grow exponentially. We have some numbers if we do a movie, but it changes everything. It also changes our target and age demographic..."
I don't know about anyone else, I think it seems like Microsoft is more worried about their profits. On a positive note, they still plan on making the movie.
Whoo Hoo!