Capitol Couture Unveils New Stylish Ad Campaign For THE HUNGER GAMES: CATCHING FIRE

Capitol Couture Unveils New Stylish Ad Campaign For THE HUNGER GAMES: CATCHING FIRE

The sequel to The Hunger Games may still be several months away, but Capitol Couture is ramping up anticipation for the big event with a fashionable new ad campaign.

By GirlyGeek - Aug 12, 2013 11:08 PM EST
Filed Under: Action
Source: CapitolCouture.pn





Could a new scent compete with the sweet redolence of President Snow’s roses in the Capitol? This afternoon, uber-stylist Cinna debuts his eponymous fragrance with stunning billboards throughout the city and misters releasing wafts of CINNA. It’s a follow up to last year’s launch of his signature Liquid Skyliner, which sold out citywide in two hours.

“The scent speaks for itself,” Cinna says of the fragrance. The ultra-cool and laconic stylist gave Capitol Couture an exclusive first whiff. CINNA is boldly feminine, with notes of fresh violet, grey vetiver and bergamot underscored by mandarin. But the fragrance—which comes in a chic crystal flacon—alters its chemistry depending upon its exposure to natural light. At nightfall, the scent deepens with flourishes of sultry black orchid and smoky tobacco.

Of course, everyone wants to know the story behind the exquisite model seen in the ads for CINNA. “I picked her out of a crowd in the Capitol because of her spirit and natural beauty,” he says. “There are always champions among us.”


Katniss Everdeen and Peeta Mellark become targets of the Capitol after their victory in the 74th Hunger Games sparks a rebellion in the Districts of Panem. Coming to theaters on November 22nd, 2013.

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