BOX OFFICE: THE AVENGERS Tracking North Of $150M For Opening Weekend

BOX OFFICE: THE AVENGERS Tracking North Of $150M For Opening Weekend

New pre-release tracking suggests that Marvel Studios' hotly anticipated superhero epic The Avengers is pacing ahead of The Dark Knight and The Hunger Games, and could make more than $150 Million in its opening weekend.

By PaulRom - Apr 16, 2012 08:04 AM EST
Filed Under: Avengers
Source: THR



The Hollywood Reporter has revealed that pre-release tracking for Joss Whedon/Marvel Studios' highly anticipated superhero teamup film The Avengers could have one of the biggest opening weekends of all time for a suphero pic, if not one of the biggest period. Tracking shows that the film, which opens next month in North America, is pacing ahead of 2008's The Dark Knight, which opened to $158M in its opening weekend (holding the title for top opener of all time domestically until Harry Potter 7.2 debuted to $169M last summer). The Avengers is also tracking ahead of the recently released The Hunger Games, which debuted to $152M last month.

Off the heels of John Carter underperforming, The Avengers should be a sizeable box office victory for Walt Disney. According to first tracking, unaided awareness in The Avengers is 13%, compared to 10% for The Dark Knight and 11% for The Hunger Games; first choice is 23%, tying with The Hunger Games and compared to 19% for The Dark Knight. Total awareness for The Avengers is 85%, compared to 76% for The Dark Knight and 74% for The Hunger Games; definite interest is 61%, versus 62% for The Dark Knight and 54% for The Hunger Games. Stay tuned for more box office predictions closer to The Avengers' release.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Samuel L. Jackson, Scarlett Johansson, Tom Hiddleston and Jeremy Renner, The Avengers is set to hit UK theaters April 26th and US theaters May 4th.









About The Author:
PaulRom
Member Since 1/6/2011
Christian, former CBM editor, movie watcher, music listener, comic nerd.

Follow on Twitter at @PaulRom95 for my current shenanigans.
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JDUKE25
JDUKE25 - 4/16/2012, 8:23 AM
Anyone know when tickets for the midnight showing on opening night go on sale on Fandango?
jessepostal
jessepostal - 4/16/2012, 8:27 AM
@jduke, there prob up now, I baught my tux thru rave theatre last week
MovieMaster
MovieMaster - 4/16/2012, 8:28 AM
I'm not knowledgable about this shit. If Avengers made around $160m in it's opening weekend, would that make it #2 behind Harry Potter?
LAXtremest
LAXtremest - 4/16/2012, 8:38 AM
@JDUKE25- I bought mine a couple weeks ago. In California.
marvel72
marvel72 - 4/16/2012, 8:40 AM
wouldn't surprise me if its as good as people are saying.
MovieMaster
MovieMaster - 4/16/2012, 8:42 AM
O_O now whenever somebody at school says Avengers won't make much money, I'll have this article at the ready.
JDUKE25
JDUKE25 - 4/16/2012, 8:43 AM
Oh ok, I've checked on fandango the past couple of days and each time it says there aren't any showtimes available yet. I'm starting to get impatient.
TheDetectiveComicRises
TheDetectiveComicRises - 4/16/2012, 8:46 AM
@RamonSuarez low blow comment & U know nothing apparently about anticipated films & just imagine what TDKR will do ;)
Coldblood6
Coldblood6 - 4/16/2012, 8:46 AM
@ RamonSuarez

YOU KNOW IT!
thalidomide
thalidomide - 4/16/2012, 8:48 AM
oh yeah 9 [frick]ing days! I can't believe it!!!!!!!!!!!!!!
LAXtremest
LAXtremest - 4/16/2012, 8:49 AM
I think all 3 CBM's are gonna make a shit ton of money. Which is good news for us.
thewonderer
thewonderer - 4/16/2012, 8:51 AM
@Ramon

Its a sad day when 4 superheroes in one film have to team together to take on the titan that is Batman

Sorry, no fanboyism here, you started it. Everyone hear knows its the concept thats appealing to casual people. IM2 made the most at around 600 million I believe...which leads me to say that no one really cares for the characters but the idea

GizmoEl
GizmoEl - 4/16/2012, 8:53 AM
Bought my tickets a few weeks back. Make sure you're searching for show times on may 3, not 4th.

I'm so glad my theater has reserved seating. I managed to book the perfect seats right in the middle. Don't have to worry about lines or any of that bullshit.
thalidomide
thalidomide - 4/16/2012, 8:54 AM
@RamonSuarez

Don't start shit like that.
Ranger14
Ranger14 - 4/16/2012, 9:00 AM
Box office means little to me. TDKR will do well because it is the conclusion of an already successful trilogy. If Box office dictates what movies I am suppose to like and what are the best movies, I am not on track with that at all. Avatar, Titanic, Harry Potter....meh. TDKR was alright for what it was. Some of my favorite movies were not big box office blockbusters. Marketing, hype and habit are usually what drive the box office.
LAXtremest
LAXtremest - 4/16/2012, 9:01 AM
@Gizmo- Now that's awesome. I went to the midnight showing of Iron Man 2 and my buddy and I couldn't even sit together. It was a free for all for seating.
TheHitchhikingGhost
TheHitchhikingGhost - 4/16/2012, 9:02 AM
This is going to have fantastic re-visit value. People are going to pay to see this over and over again.
Supershadowbat
Supershadowbat - 4/16/2012, 9:03 AM
It really didn't take Ledger's death to make Dark Knight a winner at the box office. It was a great CBM. I think Avengers, TDKR and Spidey will have excellent box office results, Prometheus and Battleship should do well alsp. It's going to be a great summer at the movies!
HumanTorch83
HumanTorch83 - 4/16/2012, 9:05 AM
I think the movie will break Harry Potter's record.
There are ridiculous amounts of people hyped for this movie... Plus all these reviews from people who have seen it are overwhelmingly positive, people want to see it for themselves, and if they really did shoot another scene, it will have almost all the people who saw it already go see it again.

I have my midnight tickets since early March, and I'm planning on going to see it again Friday and Saturday night.

I'm calling $175 opening weekend
Gerrit
Gerrit - 4/16/2012, 9:06 AM
If this movie is good enough and Disney and Marvel Studios do the markting right, The Avengers could possibly make more than 1 billion worldwide.

And for the record, saying that Ledger's death didn't boost anticipation for TDK is just stupid. It's sad but it's true. TDK was benefited because Ledger's death was said to be related specifically with the Joker. At least here in Brazil.
TheHitchhikingGhost
TheHitchhikingGhost - 4/16/2012, 9:07 AM
The Dark Knight was a massive hit because Batman Begins was a damn fine reboot that got everyone excited for the next chapter. Mix that with having one of the greatest villains in CB history head-lining, paired with the fact that it turned out ot be an excellent film; and there you have it. I guarantee Ledger's death contributed by way of a morbid curiosity, but the film itself carried it to the glory it now holds.
TheHitchhikingGhost
TheHitchhikingGhost - 4/16/2012, 9:08 AM
...and if you're not excited for THE AVENGERS, you're not human.
Ha1frican
Ha1frican - 4/16/2012, 9:08 AM
I don't care about it beating TDK ( I love the Batman franchise just as much as the MCU)i just want it to do well enough that it gets the attention of the main stream like Iron an, and TDK did, so that it will gain momentum for projects like Ant-Man and Black Panther. Could even improve the budgets of all the MCU films because if Avengers is a huge hit more than just the CBM community will go see tie-ins to the next Avengers.
HumanTorch83
HumanTorch83 - 4/16/2012, 9:13 AM
For The Dark Knight... I DID get a boost from Ledgers death... The general public thought it was his last movie, also the rumors that he had to stay hyped on drugs to "be" the Joker made everyone say "Wow I must see what this role is"

But In NO WAY AT ALL, does that take away the fact that people KEPT COMING BACK, to see it because it was one of the most fantastic movies ever.
FightmasterNoel
FightmasterNoel - 4/16/2012, 9:18 AM
And Nick Fury says "HOOHAH!"
Tainted87
Tainted87 - 4/16/2012, 9:20 AM
The Avengers has a lot of movies against it compared to TDKR.
MIB 3, the Dictator, Dark Shadows, (yes I'm going to say it) Battleship, and even Hunger Games pose a bit of a competition at the Box Office.

While sure, Box Office take doesn't mean greatness, the reason I would be concerned about it is the BUDGET... that being set at allegedly $220 million, but I imagine it is much more than that. It needs to make Hunger Games take the bronze.
GingerBird
GingerBird - 4/16/2012, 9:21 AM
Man that 3D conversion is really paying off.
thalidomide
thalidomide - 4/16/2012, 9:22 AM
Just because someone said something bad about your favorite movie you're hoping that his kids will get AIDS? Wow that is so very mature -__-
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