Is DC marketing actually better for the fans?

Is DC marketing actually better for the fans?

Editorial Opinion
By TheTalent - Mar 30, 2011 01:03 PM EST
Filed Under: DC Comics

Over the last few months DC has come under some heavy criticism from CBM fans for it's lack of promotion and early imagery not being up to scratch for certain franchises(Green Lantern/Wonder Woman).
Footage and photos were released early for these DC characters and we weren't happy, so we perhaps quite justifiably got on our keypads and grumbled a whole lot.

Time has passed and now with new footage coming out it seems if some of our problems have been addressed.
For Green Lantern, Hal's mask and suit were bashed for looking rubbish. Now his mask has heavily whitened eyes and is shaped better so now it's more in keeping with the comics and looks less like masquerade fancy dress. I don't know if it's just colouration but his suit is looking better to me too.
After the first Wonder Woman costume photo everybody complained about the blue boots and tacky material. First day of filming comes around and her boots are back to red and some shiny material has been replaced.
Now I firmly believe that these changes have been made just for us CB fans. Joe public wouldn't notice or care about these issues either way.

So showing us these things unfinished and early and then showing us nothing for a while thereafter does attract much criticism but in the long run isn't it better when things get changed and our opinions are shown to be important and matter.
Imagine if in the early stages somebody had said to us 'We're gonna make an X-men First Class movie, this is the line up.' Wouldn't it have been better to let us complain back when things were still changable.
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golden123
golden123 - 3/30/2011, 1:56 PM
Costum changes and a special effect change are way minor compared to changing the cast. Changing the cast would call for a rewritten script, and it would be more trouble. Though you dhould change the title because this short article doesn't hjave much to do with there marketing strategy. I mean they could still release photos and videos while changing what they are changing. Also, I'm not sure if the Wonder Woman change was influenced by the fans, but the Green Lantern change was not. They said, right after the first image of the costume had been released, that the mask we saw was not the final product.
CraptainAmerica
CraptainAmerica - 3/30/2011, 1:59 PM
I think with the CGI bearly worked on when they released the first Green Lantern I think it was inevitably going to be worked on...and, having liked the first viewing anyway, it looks even better. The colour darkening is, dare I say, perfect.
BlueMex
BlueMex - 3/30/2011, 2:15 PM
I agree in the way that they realse the images ahead of time for them to change to a more friendly fanMans environment. like you said your average JOE wont noticed but to us, we will. im glad they change both WW custom and GL s.
TheTalent
TheTalent - 3/30/2011, 6:30 PM
@golden123 Ok I agree DC marketing wasn't the best description of what I was trying to say but I disagree with you (or them) saying critical opinion wasn't at all the reason for the GL mask changes.
DC knows how important this movie is for their growth into the CBM world and they showed us concepts of practically every thing from corps members to OA long before anyone started CGing them into the movie.
People said Tomar Re looked too alien and Kilowog didn't look tough enough, these things changed. People really didn't like Hal's mask, this changed. People loved Sinestro, He hasn't changed.
With a film like GL that requires so much CGI, It would be stupid to not use the fans this way. The fanboy's bums on seats might only account for a small percentage of the movie's profit but when we're made happy I know our enthusiastic geeky word of mouth reaches many more non fans.
Now the next GL trailer better not suck.
naterator
naterator - 3/31/2011, 1:16 PM
kriswone
kriswone - 3/31/2011, 1:34 PM
Negative reviews are a good way to make things better, but the marketing for all DC movies has been barely evident.
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