Disney CEO Bob Iger Explains The Decision Behind STAR WARS EPISODE VII's Release Date
Some fans were shocked when Disney chose a December 18th, 2015 release for Star Wars Episode VII as it goes against Lucasfilm's usual May date. In the following interview, Walt Disney CEO Bob Iger shares his thoughts on the decision to male the change and why it may ultimately be a good thing!
"Well, this is obviously one of the most important films that we are working on right now. And one of the things that was very important to us is that we give the creative team, J.J. Abrams and his writing team, the time to design, write and produce the film so we can optimize quality, so they can create a great film. Very, very important.
And at one point we considered the summer of 2015, but it felt like, particularly with some changes we made in the writing team, that that was going to create a bit of a rush and didn't think that was optimal for obvious reasons. So Christmas 2015 became the date.
Happens to be the date which Avatar, which is the No. 1 movie of all time, was released, so we like that. Hopefully that brings good luck, even though that wasn't our film. And Christmas is a good time we think for a film like Star Wars, which will have obvious interest for young people and old people alike. From everyone."
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