THE NEW AVENGERS Replace OG Earth's Mightiest Heroes On New THUNDERBOLTS* Poster

THE NEW AVENGERS Replace OG Earth's Mightiest Heroes On New THUNDERBOLTS* Poster

Marvel Studios has shared another new poster for Thunderbolts*, this time leaning into the "New Avengers" rebrand by paying homage to one of the first one-sheets for Avengers: Endgame...

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By MarkCassidy - May 10, 2025 04:05 AM EST
Filed Under: Thunderbolts

Marvel Studios recently rebranded Thunderbolts* as "The New Avengers," with a number of posters and billboards released displaying the new team name.

Though it was somewhat surprising that the studio decided to reveal the new title this quickly, the Avengers name carries a lot of weight, and the marketing play does seem to have paid off with a box office boost (how long it'll last remains to be seen). It's also worth noting that the movie's title hasn't been officially changed.

The Jake Schreier-directed antihero team-up flick is expected to hold on to the No. 1 spot in the U.S. this weekend, and is not likely to face much in the way of completion from any new releases (Clown in a Cornfield, Shadow Force, Juliet and Romeo, Fight or Flight).

Thunderbolts* had a reported production budget of $180 million (minus P&E), and should pass $260 million worldwide by Monday if estimates hold.

Another poster has now been released, this time paying homage to the "Whatever it Takes" Avengers: Endgame one-sheet, with the Thunderbolts' shadows taking the form of the original Earth's Mightiest Heroes. We also have a new promo focusing on Val's purchase of Avengers Tower.

Let us know what you made of Thunderbolts* The New Avengers by voting in the poll below, and be sure to elaborate in the comments section.

SuperSurvey

In Thunderbolts*, Marvel Studios assembles an unconventional team of antiheroes — Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and John Walker. After finding themselves ensnared in a death trap set by Valentina Allegra de Fontaine, these disillusioned castoffs must embark on a dangerous mission that will force them to confront the darkest corners of their pasts. Will this dysfunctional group tear themselves apart, or find redemption and unite as something much more before it’s too late?

Returning to their Marvel Cinematic Universe roles are Florence Pugh, Sebastian Stan, David Harbour, Wyatt Russell, Olga Kurylenko, Hannah John-Kamen and Julia Louis-Dreyfus. The cast also includes newcomers to the MCU—Lewis Pullman, Geraldine Viswanathan, Chris Bauer and Wendell Edward Pierce.

Jake Schreier directs Thunderbolts* with Kevin Feige producing. Louis D’Esposito, Brian Chapek and Jason Tamez serve as executive producers.

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Fogs
Fogs - 5/10/2025, 5:20 AM
Film was good.

They're milking and end phrase a bit too much but hey, it's marketing.
UnderBelly
UnderBelly - 5/10/2025, 6:14 AM
@Fogs - At this point they need all the wins they can get.. it seems to be working though.

jackbauer884
jackbauer884 - 5/10/2025, 5:26 AM
Nothing can replace OG Avengers.
dragon316
dragon316 - 5/10/2025, 6:20 AM
@jackbauer884 - Olive Garden is good place eat sucks have to ask for crushed red pepper all time
TheVisionary25
TheVisionary25 - 5/10/2025, 5:48 AM
That’s a pretty cool poster , I especially like it being a companion piece to the “Whatever it Takes” poster for EG the artist did aswell.

Also the shadows of the OG Avengers being attached to the various New Avengers goes pretty hard!!.

Ghost-Hawkeye
Red Guardian-Hulk
Yelena Belova-Black Widow (makes sense)
Winter Soldier-Iron Man (bit insensitive lol)
U.S Agent-Captain America (makes sense)
Sentry-Thor (makes sense)
bkmeijer1
bkmeijer1 - 5/10/2025, 7:53 AM
@TheVisionary25 - think the Ghost-Hawkeye one makes sense too, given they're both former SHIELD shadow operatives. And I can see the Red Guardian-Hulk comparison as well.

The Bucky-Iron Man one is diabolical though. Let's throw that on being the liaison of the team.
Polaris
Polaris - 5/10/2025, 9:26 AM
@TheVisionary25 @bkmeijer1 - Tony had a metal suit and Bucky has a metal arm lol

Personality wise I think Alexei-Thor and Bob-Bruce Banner would make more sense, but this works too
bkmeijer1
bkmeijer1 - 5/10/2025, 2:53 PM
@Polaris - mechanically enhanced? Yeah I'll take that
dragon316
dragon316 - 5/10/2025, 6:17 AM
I love Olive Garden soup is good movie should have done better sucks name change is doing it for them shallow success
AllsGood
AllsGood - 5/10/2025, 6:32 AM
I Wonder what Marvel Studios has planned for. Their all confirmed for Secret Wars.

1) The Hulk
2) Spider-Man
3) Wanda
4) Dr. Strange
5) Captain Marvel

User Comment Image
AllsGood
AllsGood - 5/10/2025, 6:42 AM
@AllsGood - PLUS! Anthony Mackie already Confirmed Avengers: Doomsday ends a lot like Infinity Wars.

Avengers: Doomsday is there they all lose and get their asses kicked by Doctor Doom.
ObserverIO
ObserverIO - 5/10/2025, 6:36 AM
But everyone here is telling me it's not an Avengers film. Like I'm gonna believe Marvel Studios over my fellow cbm users. Ha! Nice try Marvel marketing. I you want me I'll be in De Nile, Egypt.
AllsGood
AllsGood - 5/10/2025, 7:19 AM
@ObserverIO - The Thunderbolts is NOT an Avengers movie. The Avengers movies will be Avengers: Doomsday and Avengers: Secret Wars.

Thunderbolts never felt like an Avengers movie until the very end. When they were introduced as the New Avengers.
ObserverIO
ObserverIO - 5/10/2025, 7:29 AM
@AllsGood - Yeah that's what I'm saying.

This poster isn't even a real poster.
Only Marvel Studios and the movie itself are saying that New Avengers is the full title of the movie. What authority do they have?
ObserverIO
ObserverIO - 5/10/2025, 7:31 AM
Hell if all it took to be an Avengers movie was to put 'Avengers' in the title of the movie, on both the poster and in the movie itself that would make Age of Ultron an Avengers movie!
TrentCrimm
TrentCrimm - 5/10/2025, 7:37 AM
@ObserverIO -

Marvel Studios aren't saying it's an Avengers movie, the movie hasn't been renamed, it's still Thunderbolts, the "New Avengers" thing is just being used as a plot device and marketing .

ObserverIO
ObserverIO - 5/10/2025, 7:48 AM
@TrentCrimm - You're right it hasn't been renamed. It was always Thunderbolts*.

The '*' was always there.

This isn't a renaming, this is just the full title.
ObserverIO
ObserverIO - 5/10/2025, 7:50 AM
Why do people not want to admit that it's an Avengers movie? Because I haven't seen so much copium in a long time.

Is it because that would mean that this is the lowest grossing Avengers movie, because if so, guys I wouldn't worry about it. It's already one of the lowest grossing Marvel movies.

Maybe you should all pretend it's not a real Marvel movie too.
TrentCrimm
TrentCrimm - 5/10/2025, 7:58 AM
@ObserverIO -

It's a gimic man, it's a marketing move, I'm not sure why you're getting so defensive about something so arbitrary. Why do you want this so badly to be an Avengers movie?
ObserverIO
ObserverIO - 5/10/2025, 8:10 AM
@TrentCrimm - I think you got that backwards.

The full name of the movie is:

Thunderbolts*
*The New Avengers.

The marketing gimmick is that they withheld the full name until the release of the film. But now the film itself has revealed the name and the posters are now reflecting that.

It's similar to the marketing gimmick for Blair Witch (2016) which went by the name The Woods until it's first screening where it was revealed that it was actually called Blair Witch. This took everyone by surprise.
The same thing has happened here. This was secretly an Avengers movie until it's release. Now the secrets out.
Yellow
Yellow - 5/10/2025, 8:12 AM
@TrentCrimm - he just wants to say "oh look is the lowest grossing Avengers movie" so he can sit at the popular boys table in his school.

Just say "yeah you are right" and let him be.
ObserverIO
ObserverIO - 5/10/2025, 8:31 AM
@Yellow - Like I said already, it's already one of the lowest grossing Marvel movies, so that's a bad reason for anyone to deny that it's an Avengers movie.

I have no motivation here. I have no wants. I don't "want" it to be an Avengers movie. It is.

I'm wondering why people are having a hard time reconciling that fact.
ObserverIO
ObserverIO - 5/10/2025, 8:35 AM
Is it because you're all just used to the name Thunderbolts? That's kind of understandable, but that name was always tenuous due to the asterisk. Now we have the actual name. Finally.

It's just so weird that Marvel is telling us it's an Avengers movie, the film itself tells us it's an Avengers movie and people are just like "Nope, nope nope nope!" sticking their fingers in their ears and going "Lalalalalalala".
It's weird.

Everyone's smoking copium like it's fashion and I'm just wondering why.
SpiderParker
SpiderParker - 5/10/2025, 9:59 AM
@ObserverIO - I mean, it is not an Avengers movie, the team name is New Avengers, they are not the main Avengers team just like it is in the comics. It's like saying Dark Avengers is an Avengers movie. The New here doesn't mean just different, it is part of the team name.

Would you say Justice League Dark is a JL movie? Accuracy in language matters. Just adding and removing one word changes the whole context.
ObserverIO
ObserverIO - 5/10/2025, 10:18 AM
@SpiderParker - Now that's an interesting way of looking at it. But yes I think I would call Justice League Dark is a JL movie. But I could also understand some people saying it's not a REAL Justice League movie, because it's not the real Justice League.

I've just been re-watching the Karate Kid movies and the fourth one is called The Next Karate Kid. I'd still count that as number 4 though.
Jurassic World is not really a Jurassic Park movie. Creed is not Rocky. Is New Coke just the same as Coke? Ocean's Twelve is essentially Ocean's Eleven, but with an extra member. Aliens is the second Alien movie (as evidenced by the next one being called Alien 3).
The New Fantastic Four were the Fantastic Four.

Hey what about The Amazing Spider-Man? That's still a Spider-Man movie.
Yellow
Yellow - 5/10/2025, 10:31 AM
@ObserverIO - yeah you are right marvel is dead, woke here woke there.

There. Happy now?
ObserverIO
ObserverIO - 5/10/2025, 10:48 AM
@Yellow - I think you might have misjudged my intentions slightly.
SpiderParker
SpiderParker - 5/10/2025, 11:47 AM
@ObserverIO - JLD is not a JL movie. When you ask for Diet Coke, would you accept Coke? If you wanted Coke, would you be fine with Diet Coke? Surely you wouldn't suggest Ralph Fiennes' The Avengers was a prequel to Marvel's The Avengers although it is technically an Avengers movie?

You can count The Next Karate Kid as the 4th, but the main protagonist is not there, so it makes sense they went with "Next" instead of "4", probably to create a new franchise focused on the new girl. Creed is a new franchise spin-off from Rocky. Jurassic World is the new franchise. Ocean's was the franchise. But Ocean's 8 isn't just missing 3 members, it is in fact a different team with a different Ocean so falls under spin-off.

Believe it or not, Alien vs. Predator is a new franchise spin-off crossover which is separate from both the main franchises. The Amazing Spider-Man is not a sequel to Spider-Man 3, it is in fact a different iteration of the character. Fantastic Beasts is not a Harry Potter movie. Fantastic Beasts is not a Harry Potter movie. And it turns out Fast & Furious Presents: Hobbs & Shaw was not Fast 9. That's how spin-offs work.


As it stands, the movie name is Thunderbolts* and the team name is New Avengers. It is a different and new franchise under the umbrella of Marvel. It's not a sequel to Avengers: Endgame. And in the comics, The New Avengers is indeed a spin-off team with a different iteration, separate from the main Avengers but simultaneously existing alongside them.


Side note - Apple Corps is a multimedia company, founded by the Beatles, while Apple Inc is a tech company. Both are technically Apple. HP Inc is quite different from Hewlett-Packard Enterprise both spun-off from Hewlett-Packard. Both are technically HP. But try buying a Apple computer from Apple Corps and a HP computer from Hewlett Packard Enterprise.
ObserverIO
ObserverIO - 5/10/2025, 12:53 PM
@SpiderParker - I was gonna say that Fast & Furious Presents: Hobbs & Shaw was a good example but then I remembered they were gonna have a film called Fast X part 2.

You got me thinking though. But the film is actually called New Avengers, not just Thunderbolts. It was never just Thunderbolts. The asterisk mystery was there from the start.

Thunderbolts*
*The New Avengers

is the full name. It's the name in the actual movie. But you can could refer to it as either Thunderbolts* or New Avengers.
SpiderParker
SpiderParker - 5/10/2025, 4:55 PM
@ObserverIO - Even if the movie came out as The New Avengers from the start, you would refer to it as The New Avengers, not Avengers 5, as it is a different franchise from the main one. You can call it Thunderbolts: The New Avengers but it is still not the main Avengers movie. At best, it's a subtitle; at worst, it's a new spin-off franchise.

You can have a word with Captain America about it. He would surely love to explain how his prequel to The Avengers, The First Avenger, still doesn't count as an Avengers movie.

(The logic of Fast & Furious Presents also applies to American Pie Presents. It's a separate, direct-to-DVD, standalone spin-off series, distinct from the main series.)
ObserverIO
ObserverIO - 5/11/2025, 5:00 AM
@SpiderParker - A Star Wars Story too. They're not actual episodes of the main Star Wars saga, just spin-offs.
ObserverIO
ObserverIO - 5/11/2025, 5:03 AM
@SpiderParker - Although I would say that Captain America: The First Avenger doesn't count because it's singular. If it was called

Captain America*
*The First Avengers

Plural and using an asterisk to indicate that alternate title rather than a colon to indicate a subtitle, then I would absolutely call that the first Avengers movie.
SpiderParker
SpiderParker - 5/11/2025, 6:07 AM
@ObserverIO - Asterisk doesn't signify name change but that there is more to the name, it is even lesser than a colon since asterisk is usually revealed at the bottom corner in small sized text. But in this context, at best it is a subtitle, at worst it is a wink.

And if you have trouble calling Cap 1 as an Avengers movie, would you be fine to call it an Avenger movie?
ObserverIO
ObserverIO - 5/11/2025, 8:01 AM
@SpiderParker - Does this look like small print?
User Comment Image

It's not a footnote, this is the real name of the film.
But of course you'll call that "Only" marketing because it's a poster for the film. Usually posters for films have the title of the film on them. This is the title of the film.

At the beginning of the film the title is Thunderbolts* then at the very end of the film the title is *The New Avengers.

The use of the asterisk is not exclusively used for footnotes, it can also be used for repairs, amendments and collepjuins.
ObserverIO
ObserverIO - 5/11/2025, 8:01 AM
*corrections.
SpiderParker
SpiderParker - 5/11/2025, 12:46 PM
@ObserverIO - The poster is literally ripped to show the text below. And as you said at the beginning of the movie it said Thunderbolts* but at the end it says *The New Avengers, meaning its a footnote to a moving picture. Get it? Clever if you think about it.

"a symbol (*) used to mark printed or written text, typically as a reference to an annotation or to stand for omitted matter."

Basically, it can be an explanation, an additional comment, or a way to mark intentionally omitted matter. Choose your pick. But you can count it as a subtitle.

In reference to The First Avenger, "would you be fine to call it an Avenger movie?" It was not a rhetorical question, I really wanted an answer.
ObserverIO
ObserverIO - 5/11/2025, 12:50 PM
@SpiderParker - An Avenger movie? Yes. And Avengers movie? No.

Movies have titles at the beginning or end. Sometimes both. So the New Avengers title is where it should be.

The '*' can also be a correction as I explained in my last camoont.
ObserverIO
ObserverIO - 5/11/2025, 12:50 PM
* comment.
ObserverIO
ObserverIO - 5/11/2025, 1:01 PM
@SpiderParker - It's officially retitled on the Marvel website.
https://www.marvel.com/movies/newavengers
SpiderParker
SpiderParker - 5/11/2025, 1:25 PM
@ObserverIO - Asterisk can not be used as a correction on anything other that online comment section and texting. It is informal and invented for online activity as a mean to edit mistakes. Just think about it, if you are making a correction in the same text field, would you put an asterisk or just go and edit out the incoreect* material?

Since, you think that Cap 1 is an Avenger movie and considering your previous argument about Aliens, it is fair to say that The Avengers is a sequel to The First Avenger and is in fact the 2nd movie of the franchise which would make The New Avengers, the 6th movie in the series.

And since the main franchise is in fact Avenger, you can't call any of them Avengers movie and you have to use the singular form to refer to the franchise.**

User Comment Image

*incorrect***
**Unless you use the full name to refer to them. IE: Refer to the 3rd movie as Avenger 3, simply Age of Ultron, or as Avengers: Age of Ultron. Are we happy with that?
***As in incorrect way to use an asterisk.
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