THUNDERBOLTS* And Wheaties Team Up To Sell You An Empty Box For $20

THUNDERBOLTS* And Wheaties Team Up To Sell You An Empty Box For $20

The very different marketing campaign for the MCU's next movie continues with a collaboration with the breakfast cereal Wheaties to sell you an empty box.

By ChandlerMcniel - Apr 29, 2025 09:04 AM EST
Filed Under: Thunderbolts

The marketing campaign for Thunderbolts* has been interesting and different to say the least.

About a week ago, the Red Guardian, played by David Harbour, put out an ad for his limo service. He'll pick your kids up from school, take you on a business trip, or transport you to a funeral, fancy or otherwise. You can watch it for yourself below. 

Then, around the same time, the Red Guardian appeared on Tinder. Alexei Shostakov's bio reads,“Get thunderstruck by love. Just like the Red Guardian Limo Service, Thunderbolts* protects you from boring evening. Only in theaters May 2nd.” If you were looking for a match with Red Guardian, you can't as the profile is actually just an ad. An image of it is below. 

Now, Marvel and Wheaties have teamed up to promote the film. You might think each of the Thunderbolts could be getting their own Wheaties box with a profile in the back or something of the like, but that's not the case. Instead, Marvel and Wheaties are selling a collectible, empty cereal box with the team on it for twenty dollars. See it for yourself below. 

From the Wheaties website, “Exclusive, collectible (super limited) Wheaties box inspired by Marvel Studios’ Thunderbolts*, in theaters May 2.

The limited-edition Wheaties | Marvel Studios’ Thunderbolts* Box featuring Marvel Studios’ Thunderbolts* $20

Please know that NO Wheaties cereal is in the box as this is a collectible box meant to be saved and unopened.”

On top of the cost of the cereal box itself, shipping is thirteen more dollars. Oh and if you want to add an acrylic display case for the empty cereal box, it will cost you another twenty dollars. So, if one were to purchase this box and the acrylic display case, the cost would be about fifty three dollars before tax. 

As the information says above, the boxes are actually super limited. Only one thousand boxes will be made and sold. Without a doubt, there will be rabid MCU fans hoping to get their hands on anything and everything released for the upcoming film. The boxes will assuredly sell out very fast, so if you're hoping to get your hands on it, before they're being sold on Ebay for hundreds or thousands of dollars, act fast. The boxes go on sale tomorrow. 

The official synopsis for Thunderbolts* reads, “In Thunderbolts*, Marvel Studios assembles an unconventional team of antiheroes — Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and John Walker. After finding themselves ensnared in a death trap set by Valentina Allegra de Fontaine, these disillusioned castoffs must embark on a dangerous mission that will force them to confront the darkest corners of their pasts. Will this dysfunctional group tear themselves apart, or find redemption and unite as something much more before it’s too late?”

Are you excited for Thunderbolts*? Are you buying the Wheaties collectible box? Let us know in the comments! 

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KaptainKhaos
KaptainKhaos - 4/29/2025, 9:47 AM
That's fun, dumb but fun
FrankenDad
FrankenDad - 4/29/2025, 9:51 AM
You put cereal in that box, goddamnit. Don’t hold back.
mountainman
mountainman - 4/29/2025, 9:56 AM
Oh I remember the marketing campaign from decades ago that wrongly convinced people that eating cereal for breakfast is healthy.
CreateNowSlpL8r
CreateNowSlpL8r - 4/29/2025, 9:57 AM
Pass. The best thing about Wheaties is helping you out when you can't drop heat. No pudding ass, no sale.
MakeAmericaGrea
MakeAmericaGrea - 4/29/2025, 11:15 AM
@CreateNowSlpL8r -

Just eat Chef Boyardee Beefaroni and Vienna sausages.

Or leave a burger unrefrigerated for an hour or two.
Matador
Matador - 4/29/2025, 9:59 AM
Now with more Bucky!

User Comment Image
harryba11zack
harryba11zack - 4/29/2025, 10:03 AM
User Comment Image
AgentofSH1ELD
AgentofSH1ELD - 4/29/2025, 1:02 PM
@harryba11zack - Whats in the boxxxxxx
Truoptimusprime
Truoptimusprime - 4/29/2025, 10:07 AM
I feel like this movie is going to bomb miserably, I could be wrong though 🤔 😬
TheNewYorker
TheNewYorker - 4/29/2025, 11:12 AM
@Truoptimusprime - I feel the same.
MakeAmericaGrea
MakeAmericaGrea - 4/29/2025, 11:16 AM
@Truoptimusprime -

You ain't wrong.
AllsGood
AllsGood - 4/29/2025, 12:31 PM
@MakeAmericaGrea - Thunderbolts has 91% at Rotten Tomatoes with 67 reviews.
SonOfAGif
SonOfAGif - 4/29/2025, 10:22 AM
$20 for an empty cardboard box plus an additional $13 Flat rate shipping fee for the empty cereal box. So $33 for something that usually costs $0.25 - $0.55 to make. I'm a collector and even I know that's pure bullshit. That's just as bad as Etsy sellers selling "Art Prints" at $40 but it's printed on low quality paper and not even gloss.
PC04
PC04 - 4/29/2025, 10:24 AM
@SonOfAGif - If they were smart it would include a figure or figures that resemble the characters. Ya know, like when you used to get a toy in your cereal?
SonOfAGif
SonOfAGif - 4/29/2025, 10:26 AM
@PC04 - The Box should have been Resin or some type of hard plastic at the very least. How would one even store that box if it's empty? They should have partnered with Wheaties to just release limited quantities of actual cereal in stores.
thedrudo
thedrudo - 4/29/2025, 10:23 AM
Plus $13 for shipping 🤣
SonOfAGif
SonOfAGif - 4/29/2025, 10:27 AM
@thedrudo - Keep in mind it costs anywhere from 25 to 55 cents to make a cardboard cereal box.
AllsNotGood
AllsNotGood - 4/29/2025, 10:54 AM
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MakeAmericaGrea
MakeAmericaGrea - 4/29/2025, 11:16 AM
c r i n g e
randomNPC
randomNPC - 4/29/2025, 12:14 PM
bruce jenner went on a wheaties box and we know how that turned out... js

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