So in the light of the new Arkham game I've been thinking of other DC related games. Then the thought popped up in my head " what if DC did what marvel did with the MCU but with video games." That means we would get a Batman game( or we could just make the Arkham games cannon), a flash game, an aqua man game, a superman game, and a WW game. If we follow the Marvel formula we can then top it all off with a JLA game.
So is this approach a better option than films for WB? Or are movies a safer bet than video games?
In my opinion I think creating a connected video game universe would be beneficial to WB, both financially and overall publicly. By creating a shared video game universe WB is making a new battlefront in the so called DC vs. marvel war( if you're into that). Marvel currently is not competing with DC when it comes to video games other than TASM2 game. So what this does is allow DC to rule one medium and do something that has never been done in video games before. However, will this be financially beneficial? Yes, but only if DC builds it's brand.
Building a brand
Marvel studios has found tremendous success because it built it's brand so well. People see captain America and Thor and they see marvel studios. People expect a certain quality out of marvel studio films, they are familiar with the movies so they spend money on it. Same with call of duty. A key factor in building these brands is, annual release. Every year we expect a marvel movie, every year we expect a call of duty game. DC needs to adopt this tactic. Sure not everyone has a gaming console. However, video games can be extremely profitable if, like I've said, they build a brand. WB can enjoy a lot of success in the video game industry if they make it known what they're doing.
So who will make these games?
Rocksteady and WB Montreal. Rocksteady gets a game one year and WBM gets one for another. It will help speed up the process and build the brand. Rocksteady should be the primary developer however. Rocksteady is going to be in charge, they would develop the JLA game.
What would you prefer?
Alright so here's my question. If you were in charge of WB/DC what would be your move? In your opinion is a connected video game universe a good idea? Would you push for it? Or would you stick with the crowd and make a movie universe? Sound off below!
( making editorials is fun)