X-MEN: Marvel Studios President Kevin Feige Has A "10-Year Plan" For Mutant Team In The MCU

X-MEN: Marvel Studios President Kevin Feige Has A "10-Year Plan" For Mutant Team In The MCU

A new report delves into some of the quantity over quality issues at Marvel Studios in recent years, with Kevin Feige now looking to make things right, including creating a 10-year plan for the X-Men.

By JoshWilding - May 03, 2025 02:05 PM EST
Filed Under: X-Men

Marvel Studios is attempting to right the ship after an inconsistent Multiverse Saga. That's meant scaling back the number of TV shows we get on streaming, while much has been said about Kevin Feige's plan to return to quality over quantity after acquiescing to former Disney CEO Bob Chapek's demands for content, content, content. 

The Wall Street Journal reveals that "Feige is leading an internal overhaul aimed at getting the studio back on track." The executive was indeed stretched too thin while attempting to oversee all these disparate projects, explaining the decline in quality from a franchise that could once do no wrong. 

The site shares several interesting tidbits, including the fact, "Feige recently told colleagues he agreed to the plan because of a zealousness to tell more stories and a desire to be an 'excellent corporate citizen.' It turned out to be a mistake."

Some executives struggled to connect with Feige about what they were working on, and when they did, several weeks of work could be thrown out once he weighed in. A few staffers even resorted to chasing him down Marvel Studios hallways.

Thunderbolts* is an example of a movie produced in the post-quantity era, hence the glowing reviews. Feige also has one eye on the future as he's reportedly "told colleagues he has a 10-year plan for the [X-Men]."

The team's future being mapped out like that is extremely exciting, and potentially even confirms reports about us seeing mutants in team-up projects, solo outings, and small screen spin-offs.

The X-Men rumour mill has somewhat slowed in recent weeks. Stranger Things star Sadie Sink was the supposed frontrunner to play Jean Grey, though that was debunked when she was cast in Spider-Man 4. Jack Champion and Harris Dickinson, meanwhile, have been eyed for Cyclops. 

Ayo Edebiri is likely in line to play Storm after missing out on a role in Thunderbolts*, and Julia Butters could be the MCU's Kitty Pryde. Margaret Qualley is a contender for Rogue, Hunter Schafer may be the MCU's Mystique, and, believe it or not, Denzel Washington has been named as a possibility for the Master of Magnetism, Magneto.

Finally, we've heard Javier Bardem is the favourite to portray the reboot's big bad, Mister Sinister. Take all of this with a pinch of salt, especially when we're so far out from the movie's release. 

Addressing the X-Men's future in the MCU, Marvel Studios President Kevin Feige said last year, "I think you will see that continues in our next few movies with some X-Men players that you might recognize. Right after that, the whole story of Secret Wars really leads us into a new age of mutants and of the X-Men."

"Again, [it’s] one of those dreams come true. We finally have the X-Men back." Reading between the lines, it appears the "Mutant Saga" is very nearly upon us as we rocket to the end of the ongoing Multiverse Saga. 

Marvel Studios has been sitting on the rights to the X-Men for the better part of six years, but after critical and commercial flops like Dark Phoenix and The New Mutants, the characters being put on ice for a while was a must. Access to Earth-10005 has also proved an easy way to add mutants to the Multiverse Saga. 

The X-Men reboot doesn't have a confirmed release date. 

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DrDReturns
DrDReturns - 5/3/2025, 2:41 PM
Marvel Studios President Kevin Feige Has A "10-Year Plan"

So do I: Not see a single Disney movie ;-)
AllsGood
AllsGood - 5/3/2025, 2:48 PM
@DrDReturns - Disney Ruled 2024 As DEADPOOL & WOLVERINE, INSIDE OUT 2 & MOANA 2 Reportedly Top Profit Charts.

https://comicbookmovie.com/disney/disney-ruled-2024-as-deadpool-wolverine-inside-out-2-moana-2-reportedly-top-profit-charts-a219149#gs.m15uia
EskimoJ
EskimoJ - 5/3/2025, 3:22 PM
@DrDReturns - 🥱
DrDReturns
DrDReturns - 5/3/2025, 3:25 PM
@EskimoJ - ;-D
GeneralZod
GeneralZod - 5/3/2025, 3:35 PM
@AllsGood - I don't know about you, but personally, if I were Disney, I wouldn't gloat that 3 of your Studio's top 4 films in 2024 were cartoons. And that the one that wasn't a cartoon was based entirely on characters developed by a studio that you acquired.
MyCoolYoung
MyCoolYoung - 5/3/2025, 4:03 PM
@GeneralZod - if you’re a business you gloat about making money because that’s their job.

Our job as the consumer is a little different. Rather they got 2 billion from inside out or that’s so raven I don’t think they care
AllsGood
AllsGood - 5/3/2025, 4:44 PM
@GeneralZod - My question is where Warner Bros. Discovery Home Entertainment?
GeneralZod
GeneralZod - 5/3/2025, 5:45 PM
@MyCoolYoung - They care. See the WSJ article.
XelCorp
XelCorp - 5/3/2025, 2:43 PM
This world will have undergone so much destruction and transformation within the next 10 years that I highly
Doubt Hollywood with its physical actors will even exist in the way we know them today. Hands down all film content will be AI . Mark my words xD
DrDReturns
DrDReturns - 5/3/2025, 2:45 PM
@XelCorp - It does seem rather naive of Feige. No?
TheUnworthyThor
TheUnworthyThor - 5/3/2025, 2:53 PM
@XelCorp - I doubt they are going to replace actual actors and writers with AI. But AI does have the potential to make the big budget movies we love far far less big budget with have much it could potentially save on effects and the more technical aspects of film making.
Scarilian
Scarilian - 5/3/2025, 3:24 PM
@DrDReturns -
All these comments are meaningless. They have no plan, they said the same nonsense around the time of Endgame. They just want to keep desperately teasing the next thing.
DrDReturns
DrDReturns - 5/3/2025, 3:35 PM
@Scarilian - Agreed.
Maybe the article shouldn't exist then? ;-)

However, entertaining @XelCorp original comment, it seems crazy to plan 10 YEARS out when we have no idea what the entertainment and technological landscape will look like. Not saying anything overtly negative about Feige. I just think creators should focus on smaller well-made products.
CreateNowSlpL8r
CreateNowSlpL8r - 5/3/2025, 3:36 PM
@XelCorp - It will likely be people competing with Hollywood that will use AI first. Like an indie scene. Hollywood wont self delete itself.
AllsGood
AllsGood - 5/3/2025, 2:44 PM
Marvel Studios get used to it.

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AllsNotGood
AllsNotGood - 5/3/2025, 4:02 PM
@AllsGood - unlike you. You disappeared crying because falcon was garbage
AllsGood
AllsGood - 5/3/2025, 4:59 PM
@AllsNotGood - Disney and Marvel Studios Ruled 2024 As DEADPOOL & WOLVERINE, INSIDE OUT 2 & MOANA 2 Reportedly Top Profit Charts.

Get Used it Disney and Marvel Studios Will Rule the 2025 Box Office too.
TheJok3r
TheJok3r - 5/3/2025, 2:45 PM
The first step to fixing a problem is admitting it exists, so this is a step in the right direction.
Scarilian
Scarilian - 5/3/2025, 3:35 PM
@TheJok3r - What problem are they admitting exists?

Also, how many times must they admit a problem exists before they attempt anything to fix it?
TheJok3r
TheJok3r - 5/3/2025, 3:39 PM
@Scarilian - They're admitting that quantity over quality didn't work out.
Scarilian
Scarilian - 5/3/2025, 4:19 PM
@TheJok3r -
Quantity was not the problem, it was the writing and the direction that Kevin Feige wants the stories to go in.

The quality is the problem and they are blaming the quantity.

Them trying to draw a link between the writing and the amount of media being produced is an attempt to mislead people.

We've also not seen this reflected in output. They said this in 2024 and the 2025 slate includes three films, three animated projects and three live-action shows.

Only reason it decreases a bit in 2026/2027 is because they are spending hundreds of millions on attempts to revitalize interest through nostalgia.
McMurdo
McMurdo - 5/3/2025, 2:49 PM
Who cares. He already botched part 1 of his 10 year plan hiring Michael Leslie to to write Xmen.
AleSir19
AleSir19 - 5/3/2025, 4:15 PM
@McMurdo - Well Kevin needed someone he could control and oversee to You know deliver at less a safe and coherent first draft of the story.

Then you know he Will likely rewrite everything when he finds a director, Black, gay or woman or a Black lesbian woman, and then Magic Will happen.

He will make another mediocre film and everyone Will give it 90% in rotten tomatoes...

We are so backkkkkk.... :D
SonOfAGif
SonOfAGif - 5/3/2025, 2:52 PM
The teams that should be active during the Apocalypse Saga should be The Avengers, Fantastic 4, X-Men, and Midnight Sons.
bkmeijer1
bkmeijer1 - 5/3/2025, 6:18 PM
@SonOfAGif - I'm hoping it'll be the Phoenix Saga, but I agree on the teams. Would be a waste to do nothing with the supernatural side especially.
SonOfAGif
SonOfAGif - 5/3/2025, 7:34 PM
@bkmeijer1 - And Moon Knight needs to play a major role in the Apocalypse Saga because Khonshu would be concerned with Apocalypse wanting to become a god.
MCUKnight11
MCUKnight11 - 5/3/2025, 2:55 PM
Hopefully Cyclops and Storm are the leads of this 10 year plan. At least on the Mutant side of things.
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TheVisionary25
TheVisionary25 - 5/3/2025, 3:31 PM
@MCUKnight11 - hope so , they deserve a good spotlight!!.

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bkmeijer1
bkmeijer1 - 5/3/2025, 6:20 PM
@MCUKnight11 - really look forward to the Blue and Gold teams in action. Also wonder how they're gonna look on the big screen
LordMushu
LordMushu - 5/3/2025, 2:56 PM
Honestly this was a great article (HWR) to read. It confirmed a lot of what we all knew was happening but it’s always so refreshing to see a large company admit a flaw and acknowledge that change needs to happen. Thunderbolts was fantastic and I’m hoping the box office sees a bump. Hopefully it will provide the clarity Disney needs to see to believe in a quality vs quantity concept.
bkmeijer1
bkmeijer1 - 5/3/2025, 6:22 PM
@LordMushu - these kinds of articles from the trades always offer interesting insights imo.

Also, I think Marvel pivoting away from Kang is also showcasing they're ability to recognise and move away from what doesn't work.
WakandaTech
WakandaTech - 5/3/2025, 2:57 PM
Most important thing

Make content fans actually want to see not content to check a box and virtue signal
CaptainTriip
CaptainTriip - 5/3/2025, 3:38 PM
@WakandaTech - what a business whiz you must be. You have nailed them with this hot take. Your next challenge: talk to a lady in real life. Make sure you don’t virtue signal.
MisterDoctor217
MisterDoctor217 - 5/3/2025, 3:00 PM
I mean he said the same thing after Avengers Endagme and look how that turned out ….

He has a home run with Thunderbolts right now, I think he should study what audiences liked about this movie and try and apply it to the next phase instead of promising things that will never come.

Scarilian
Scarilian - 5/3/2025, 3:34 PM
@MisterDoctor217 -
"He has a home run with Thunderbolts right now"

Does he? It seems to be opening domestically lower than Captain America 4 and only has two weeks until Mission Impossible wipes it from focus. I think people need to wait to see the drop-off.
WakandaTech
WakandaTech - 5/3/2025, 3:04 PM
Imagine Feige announce

We’re going to reboot the MCU and it will be led by all new cast of the X-Men
Now the Avengers will exist but they will be supporting characters to begin with
We will have a cast a new Iron Man ,Steve Rogers Captain America, T’Challa Black Panther

All leading to Avengers vs X-Men movie.
TheJok3r
TheJok3r - 5/3/2025, 3:09 PM
@WakandaTech - I think a reboot should've happened after Endgame.
Repian
Repian - 5/3/2025, 3:10 PM
I can imagine how that plan ends with a two-part story, where we see Cable vs Apocalypse.
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bkmeijer1
bkmeijer1 - 5/3/2025, 6:05 PM
@Repian - I kinda wanna see that in the third X-Men movie, and AvX as the two-part finale of the Saga
AllsNotGood
AllsNotGood - 5/3/2025, 3:21 PM
You said 6 years ago they will be in 5 years
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