ANTMAN: Can Marvel Make Us Believe Their Studio is Unstoppable?

ANTMAN: Can Marvel Make Us Believe Their Studio is Unstoppable?

Many claim that the "Guardians of the Galaxy" is Marvel's riskiest property. Doesn't another movie fit this description better?

Editorial Opinion
By Kaboominator - Jul 05, 2014 01:07 PM EST
Filed Under: Ant-Man
Source: ComicBookMovie.com
It’s fairly common for CBM fanboys/girls to claim that the “Guardians of the Galaxy” (or GOTG) is Marvel’s riskiest [1] property.  Yet it can be argued that Antman makes a far better example of this kind of character property.
 
One major reason for this “risky” description is the GOTG book and characters have almost no track record of sustainability.  Regarding the exact characters their lineup contains a number of different versions of the collective. Incidentally none of the issues runs were all that substantial before being cancelled.  Yes this defines a risk yet; one could make the argument that both the Hank Pym and Scott Lang versions of the Antman character are just as slight in terms of success.  Unlike Spiderman, despite 50 years of existence, Antman is still a mystery to the General public. Of course, now I’m waiting for fanboys to say regardless of how minimal a supporting character; his long time visibility in the Avengers should give him some credibility. I agree as a character he rates a lot more significantly than Jarvis, but does this make him worthy of the kind of celebration say Ironman, Thor or the Hulk received?  Their success and track records are far more substantial.  Certainly this is not the only article to ask these questions about the character [2].
 
For those of you who are angered by the notion that popularity defines the value of a character I agree that criteria doesn’t entirely account for the value of a literary character.  In fact one could even claim after Ironman and Thor, who were barely more than “B” listers before their respective cinema presentations made both appear to be far more substantial and significant.  Also if one wants to argue that popularity defines how substantial a character is; one could easily discount Blade. His character was even a lowly “C” or “D” list character before his significant run of three feature length films.  Arguing a character needs a rich back-story and a large wealth of issues maybe under estimates the character or it’s potential audience.

 
http://www.youtube.com/watch?v=kaU2A7KyOu4&index=4&list=PL0B8A45A9FAA01356 />
 
With every film since it’s inception, Marvel has sought to demonstrate the value of its line of characters.  Sometimes even shocking us that many of it’s stable could be so good on film. With every new report of this properties starting (the casting of Paul Rudd [3] and Michael Douglas [4]), stopping (the exit of Director Edgar Wright [5]), and progress (the notification that Yellow Jacket will be the adversary [6]) we are held in expectant suspense. We can’t help but wonder how Marvel will deliver with this sometimes-controversial character [7}.  Should Marvel Entertainment succeed how would we ever be able to doubt them again?

 

http://www.youtube.com/watch?v=Npbezllc18A />

 
Essential references:
[1] McNyagano’s -
http://www.comicbookmovie.com/fansites/Edwardo2K14/news/?a=101650 /> [2] ironpool007 - http://www.comicbookmovie.com/fan_fic/news/?a=62696 /> [3] DCMarvelFreshman - http://www.comicbookmovie.com/fansites/MarvelFreshman/news/?a=93636 /> [4] DCMarvelFreshman - http://www.comicbookmovie.com/fansites/MarvelFreshman/news/?a=92843 /> [5] DCMarvelFreshman - http://www.comicbookmovie.com/fansites/MarvelFreshman/news/?a=100647
[6] Mark "RorMachine" Cassidy - http://www.comicbookmovie.com/fansites/notyeta /> [7] ironpool007 - http://www.comicbookmovie.com/fan_fic/news/?a=62696
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Faris
Faris - 7/5/2014, 2:52 PM
First!
Faris
Faris - 7/5/2014, 2:53 PM
Deal with dat! :P
MileHighRonin
MileHighRonin - 7/5/2014, 2:53 PM
Great read. Ant man is much riskier than GotG due to it being a SciFi space film. They usually get good interest from general audiences. Ant man has to be very creative, and have great story, more so than GotG. Guardians is a team, the load is on all their shoulders. Ant man is on his own, and without Ultron, his villian are not great. Great article again.

I AM GROOT!!!
WorstUserNameEver
WorstUserNameEver - 7/5/2014, 3:09 PM
It is now... at least when Edgar Wright was in charge I knew it would be a good movie if not a BO success.

Now I think we will be very lucky to get a decent movie.
DrKinsolving
DrKinsolving - 7/5/2014, 4:02 PM
I feel like Ant-man is going to be more of a straight-up comedy than any other Marvel film. I think that's why they ended up hiring Peyton Reed to direct it after Wright left. I also have a feeling that the MCU Ant-man is going to differ the most in translation from the comics to the big screen due to the fact that Pym didn't create Ultron, and that they are already taking on Scott Lang's story instead of telling Hank Pym's.

GOTG also has James Gunn but it definitely is risky because there was never a GOTG cartoon in the 90's or anything, there were Iron Man, Thor, and Hulk cartoons, as well as successful comics, which got kids interested, so there was a big fan base for those characters.

I can't wait for GOTG, everything from the soundtrack to the trailers looks awesome.
batz11
batz11 - 7/5/2014, 4:13 PM
I'm worried about Ant-Man, hope it delivers...Bummed no Edgar, but it's a MCU movie, so that excites me regardless...
TheOverlord
TheOverlord - 7/5/2014, 5:05 PM
Ant-Man. Respect the hyphen.
UltimateCookie
UltimateCookie - 7/5/2014, 5:08 PM
With the new phase not far ahead they really need to do some serious advertising like they're doing with GotG. I can't turn on the TV without seeing a spot for GotG and I'm excited. They need to do the same with Ant-Man because he's not that compelling of a character to me. Ms. Marvel, BP, Doctor Strange and all of the rumored characters for Phase Three are really compelling in their own right to me but Ant-Man is just like meh. It could suck and it would need really really good direction to be great. I'm worried for this movie more so than Guardians. Really showcase his power in a way not seen before because the GA and some fans will wonder why they want to see a guy who can grow real tall or shrink really small. If it was up to me I'd replace that film with another character for Phase Three but since it's said and done I hope it's good because if not then the blood is on Marvel's hands and they may lose that credibility they've been garnering.
Mrcool210
Mrcool210 - 7/5/2014, 7:03 PM
Can Marvel Make Us Believe Their Studio is Unstoppable?
after iron man 3 and thor 2 i don't believe they are, so they have to do a lot to convince me.
DeusExSponge
DeusExSponge - 7/5/2014, 9:19 PM
I'm hoping that the movie turns out to be good, it might not be Edgar Wright good. But as long as it's a solid movie, then I'll be good. Of course there will be those that won't be fine with it and that's understandable.
sikwon
sikwon - 7/6/2014, 9:42 AM
The thing with the Guardians that really separates them from other characters, like Ant-man is that even though they haven't had a long sustained run their stories have been very good. Even their old stuff is great. Plus the new teams history puts them in every major cosmic event. Ant-man doesn't really have a good story beyond smackabitch and to steal an antman. He's one of my least favorite characters but I'll watch any way.
marvel72
marvel72 - 7/6/2014, 2:18 PM
guardians of the galaxy is marvel's biggest risk,until filming begins on ant-man.
JillyMcBeam
JillyMcBeam - 7/6/2014, 6:20 PM
Meh, I kind of hope this bombs just to because of what Marvel did to Edgar.
MightyZeus
MightyZeus - 7/8/2014, 12:53 AM
I love Guardians of the Galaxy and even i think that if that where to be adapted on to film it would be risky. I would have to say with Ant-Man it's a whole lot riskier, but i guess that's the age we live in. Sometimes studios have to take a leap of faith.

Lhornbk
Lhornbk - 7/8/2014, 6:30 PM
@MrSotoMan, I've been making that argument for over a year now. I know everyone says that Ironman and Capt. America and Thor were B-list characters, and so their success proves that Ant-Man will be successful too. But, there are flaws in that logic. First, those three characters were more popular that many seem to realize. Plus, after Ironman, when the Fury scene made it clear that the Avengers might be coming, the popularity of the Avengers (which is A-list, even if most of the members of the team were B-list individually), guaranteed a certain amount of interest in those films. If Ant-Man had been released before Avengers and been part of all that hype, the potential for success would have been greater. But, I don't think Ant-Man will be able to capitalize on that success as much now, especially since general audiences do not see Ant-Man as a member of the Avengers. And yes, as much as fanboys don't like hearing this or refuse to believe it, most general audiences are going to consider Ant-Man to be a fairly silly concept (and yes, as much as fanboys hate it, what general audiences think ultimately determines how successful a movie will be. Fanboys don't rule the world, thank goodness.) And he's not even B-list, he's C-list at best. So, at best Ant-Man has a 50/50 chance of being moderately successful ($250 million-$450 million) or being a John Carter/Lone Ranger type flop. (Those were both Disney films, which should also prove that the Marvel name alone does NOT guarantee success.)
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