Why MARVEL’s New Version Of THOR Is Nothing But a Dishonest Publicity Stunt

Why MARVEL’s New Version Of THOR Is Nothing But a Dishonest Publicity Stunt

Marvel recently made headlines by supposedly changing the gender of one of their most popular characters. However, is it possible the company is just misleading their fans for the sake of a publicity stunt? Hit the jump to hear my take.

Editorial Opinion
By BobbyDrakeApproaches - Aug 04, 2014 07:08 PM EST
Filed Under: Marvel Comics
Source: Variety.com

There is a new version of “Thor” that is soon to hit newsstands, written by Jason Aaron, and illustrated by Russel Dauterman. Of course, Marvel reboots their characters all the time, what makes this one different?


There are two differences, actually, one is that Thor’s gender has been swapped, and the other is that Marvel wants us to think that she is still the same character.
 

Jason Aaron said, “This is not She-Thor. This is not Lady Thor. This is not Thorita. This is Thor. This is the Thor of the Marvel Universe.”
 

The previous statement is a lie, for one simple reason: Thor is a character, not a title.
 

Many people have brought up the fact Thor was once turned into a frog. Of course, this was completely different, because it was still Thor’s mind in the body of a frog. The only way Thor could actually become a woman is if his mind was put into the body of a woman, and Marvel has made it clear that this is not the case.


 

Plenty of other people have picked up the hammer, and wielded the power of Thor, most notably Beta Ray Bill. What’s the difference between Beta Ray Bill and the new Thor? No one was ever dumb enough to claim that Beta Ray Bill actually became Thor.
 

You could argue that Donald Blake picked up the hammer and became Thor, but that is only partially true. Donald Blake was always Thor, he just did not know it before he picked up Mjolnir. The only reason for Blake’s existence was so that Thor would learn humility as a human being. When he picked up the hammer, he merely assumed the identity of the person he was always supposed to be.
 

The only way this new character could actually be Thor is if she just happened to have the same name as Thor, but that would be a huge coincidence, and I do not think that is what Marvel wants us to believe.
 

Think about it this way- I could claim that I have legally changed my name to Spider-Man. I could tell you that I am not Spider-Guy, I am not Spider-Dude, I am Spider-Man. Does that mean I am actually Spider-Man? Of course not.
 

So what was the point of claiming that this new character is Thor, when this is obviously not the case? Why not just have a female character pick up the hammer, with a different name?


Because it would not be news. If Marvel introduces a new female character that wields Mjolnir, plenty of comic fans would hear about it, but other people probably would not. The media would not care, and it certainly would not be announced on a daytime talk show.
 

In the end, the only reason that Marvel is claiming this new character is “Thor” is just for the sake of a publicity stunt. Free publicity is even better than advertising, and ultimately, it will lead to more sales of the book come this October.
 

Will the new book be any good? Only time will tell, but one thing is for certain, there is only one Thor, and this new character is definitely not Thor.
 

Do you agree? Disagree? Do you miss female Loki? Let me know in the comments!

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3DOldskool
3DOldskool - 8/4/2014, 7:36 PM
To the author of the article:

I have an article in the editorial section that I want to get to show up in the Spider-man section too.

How do I get it there?
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 7:39 PM
@3DOldskool To tell you the truth, I have no idea how to move articles into the different sections. I don't think that basic users are even able to do such a thing. Just wait a few hours, and an editor will move it to the Spider-Man section for you.
3DOldskool
3DOldskool - 8/4/2014, 7:41 PM
@BobbyDrakeApproaches

Who do I contact if I want my article shown at a particular section of a superhero?
CorndogBurglar
CorndogBurglar - 8/4/2014, 7:45 PM
People are knee-jerking with their reactions. In Earth-X Loki tricked Odin into turning Thor into a woman. Now, unless I've missed a piece of news saying that this isn't the case, how do we know this isn't what happened?

I'm just saying, Marvel knows their characters and if people honestly believe that they don't know Thor is an individual and not a title, then they are sorely mistaken. This is comics, there can always be some crazy explanation to explain how Thor became a female.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 7:46 PM
@3DOldskool You don't need to contact anyone. Considering the name "Peter Parker" is in the title of your article, the editors will almost certainly move it to the Spider-Man section.
3DOldskool
3DOldskool - 8/4/2014, 7:48 PM
@BobbyDrakeApproaches

Ok thanks.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 7:49 PM
@CorndogBurglar Your suggestion certainly sounds better than a new character calling herself Thor, but I really doubt this is the case. Thor is now unworthy to carry the hammer when he is male, but for some reason he is more worthy when he is female?
staypuffed
staypuffed - 8/4/2014, 8:21 PM


Okay, first thing.
Marvel, the editors and Jason Aaron are all well aware that Thor is a name, not a title. They are doing this deliberately.

Secondly. Yes, it's a publicity stunt. Everything big in comics is made to sell. But that doesn't mean the story won't be interesting. Aaron has done some great stuff at Marvel lately, and I'm excited to see what he does here.

Thirdly. The original Thor Odison still exists. He hasn't become unworthy because he's a male; something will happen in Original Sin, I believe, that sets the events in motion.

This is for @3DOldskool, too.

Fourthly. Basic Users can put their articles in the different sections. Don't rely on Editors to come along and do what you should do yourself. When creating/editing an article, under "Headline" and "Site" there is a drop down box called "Article Type". Select whatever is relevant to your piece.
SauronsBANE
SauronsBANE - 8/4/2014, 8:28 PM
"If Marvel introduces a new female character that wields Mjolnir, plenty of comic fans would hear about it, but other people probably would not."

EXACTLY. That's the entire point. I mean, I guess I agree with this article, because it definitely IS a publicity stunt. Isn't EVERYTHING in the comics a publicity stunt? "Killing off" Wolverine, having Falcon take up the Captain America mantle, and now a female version of Thor. This is hardly ground-breaking in the comic world, from what I understand.

But back to my original statement, of course it's a publicity stunt! Does anyone honestly think Marvel's doing this out of the kindness of their heart? Or because they're truly worried about diversity and representation? Probably not. But if (and it's a big IF) this new direction is actually well-written, compelling, and really interesting...then the end result is the same.

It'll promote representation, equality, and diversity...and the best part? EVERYONE will know about it because of this "publicity stunt". Or at the very least, a lot more people will know about it than they would've otherwise. I guess it's an "end justify the means" type of thing for me, but I don't see how it's a bad thing, as long as it's actually written as well as it possibly can be. I've been getting in trouble with this topic today, but this is just my thoughts!
feedonatreefrog
feedonatreefrog - 8/4/2014, 8:41 PM
Agreed.

Though I wouldn't call Falcon becoming Cap a publicity stunt (just like Bucky becoming Cap or Dick becoming Batman). Well, it is -- in the sense that all story premises are 'green-lit' with the purpose of attracting the customer's interest and dollars -- but I don't think it's a particularly non-sensical, forced, misleading stunt like the Thor thing.
3DOldskool
3DOldskool - 8/4/2014, 8:42 PM
@staypuffed

I already put it in editorial section. The only thing I want it to do now is show up in the Spider-man section, which I can't move to.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 8:45 PM
@staypuffed If Marvel and Aaron are well aware that Thor is a name and not a title, why are they acting like anyone worthy enough to pick up the hammer actually becomes Thor? What exactly are they doing deliberately, annoying comic book fans?

As for your attempt to correct me in my attempt to help 3DOldskool, I am afraid you completely misunderstood his question. He already said his article is under "Editorials." We were not talking about putting his article in the Editorial section. We were talking about putting his article in the Spider-Man section. If there is a way for basic users to do this, please inform me.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 8:47 PM
@SauronsBANE Am I the only one who is getting tired of publicity stunts? I wish Marvel would concentrate on telling quality stories, instead of jumping from one gimmick to the next.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 8:51 PM
@feedonatreefrog I also prefer the change in Captain America to the change in Thor. At least with the new Cap, they told us who it was right off the bat. I still think it's a publicity stunt, since the main reason they did it was to attract the attention of the media. However, I think it's actually a good idea, because Sam Wilson is a great character, and if anyone deserves to take over as Captain America in the absence of Steve Rogers, it's Sam.
gamecreatorjj
gamecreatorjj - 8/4/2014, 8:55 PM
IF they did what they did with Earth X i would be all down. I really like the Thor/Loki dynamic in Earth X, but they aren't its a meaningless change that will be reversed within a year.
MightyZeus
MightyZeus - 8/4/2014, 9:10 PM
I actually don't mind the change and i don't really see it as a big deal unless they change the actor for Thor in the MCU which yeah then i'd probably have a problem with it because i do like Chris Hemsworth as Thor.

I mean did anyone actually care when Loki was a female during Dark Reign and Siege?
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 9:31 PM
@Superhero96 Yes, I believe he did. However, I think at the time he was actually pretending to be Thor. Don't quote me on that, as my memory of Thunderstrike is a little fuzzy.
staypuffed
staypuffed - 8/4/2014, 9:32 PM
Ah. I did miss the point of the question.
You can't do it yourself.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 9:36 PM
@COREYxYEROC Did you seriously ask who cares about the changes? I care. Everyone who has commented on this article cares.

And are you really protesting the complaints of fanboys on the internet? And you are doing this by complaining yourself? Do you recognize your hypocrisy?
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/4/2014, 9:40 PM
@MightyZeus I don't think you have anything to worry about, I seriously doubt Hemsworth is going anywhere any time soon. That might alienate moviegoers, which is something Marvel cannot afford.

In regards to the female Loki, I have never heard anyone complain about her. Of course, this was actually Loki, just trapped inside Sif's body, so it is very different than what is happening to Thor.
CherryBomb
CherryBomb - 8/5/2014, 3:07 AM
Of course it is.

Marvel aren't making comics "for the fans" they need money. Comics are dying, so doing something like this, which has given it a heck of a lot publicity, I've seen it been talked about on a few tv shows over here in the UK, so the publicity is actually working very well.

I will always support diversity in all media, diversity is a great thing.
I think it is quite condescending but I don't have a problem at all with it. Thor is his NAME but it's also become much more than just a name he has. I mean, Venus from Agents of Atlas wasn't actually the Goddess, but she still took the name. It's a name that is deeply routed in Mythology, it's anyone's game. What if she takes his name out of respect? The world may need a "Thor" and so she is respecting that and becoming Thor in his honour? Meh, I don't know.
TheNameIsBetty
TheNameIsBetty - 8/5/2014, 4:36 AM
You're 100% correct. This is all a result of this newfangled feminism movement that seems to be popular right now. At risk of sounding like a douchebag, I'd venture to say that it's ridiculous. Can you hear it?

"Why can't Thor be a woman? Huh? HUH?!"

It's sad, really. Time will tell though, maybe it will be a decent story.
RextheKing
RextheKing - 8/5/2014, 5:15 AM
I agree, but honestly I'm starting not to care(I'm still not going to call her Thor, unless they give a good reason why she's going by that name) because as many have said, this is done all the time in comics, and it keeps things fresh and keeps sales up. I don't blame Marvel for wanting to make some cash... Thumbs up though!
yossarian
yossarian - 8/5/2014, 6:48 AM
You should write them a letter and cancel your non-existent subscription to the book.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/5/2014, 6:49 AM
@dethpillow This might seem hard to believe, but I have never actually heard that about Jason Aaron, and I haven't read any of his work yet. (I usually wait until I can borrow comics in paperback form from the library.)

I respect your opinion, so I will have to check out some of his work. Do you know if the changing of Thor's gender was his idea?
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/5/2014, 6:55 AM
@CherryBomb Well, at least it is working. What about the changing of Captain America to Sam Wilson? Has that gained any attention across the pond?

Also, your guess is probably correct, she is mostly likely calling herself Thor as a tribute to the original. I just wish Marvel was not trying to trick us into thinking this is the same character.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/5/2014, 7:01 AM
@RextheKing Thanks for the thumb! You are right, this type of thing happens all of the time in comics, but it's getting kind of tiresome. I wish Marvel would stop drastically changing their characters, since at some point, we all know they are going to return to the way they were before. I also wish Marvel would stop killing off their characters and calling it an event, but that's another problem altogether.
Tainted87
Tainted87 - 8/5/2014, 7:03 AM
Pretty sad article and thread.
I no longer read comics, so it's not as if I'd be affected by this new establishment any which way, however, seeing Thor as a woman would probably be one of the highlights that I'd pick up.

Is Marvel desperate for new, interesting stories? Absolutely. As is DC. It's something that affects ALL comics, regardless of the publisher.

Consider, if you would, a character who started off with a specific purpose decades ago, and the writer who invented the character had a story surrounding him or her, specific symbolism, motivations, etc... and once that story is told, another is demanded. The character is given a "sequel", which has the opportunity to be better than the original, or less interesting and shallow - not unlike the Star Wars trilogies.

This is why virtually every comic book character is completely unrecognizable to their golden silver bronze iron lead tin mercury or platinum age - because they were fed different stories different twists, different supporting characters, different costumes, different identities... and they've changed them, a lot of em for the better.

All that said....
Have you ever worked a shift at any job where you're the only one of your sex, surrounded by either men or women? It can be either intimidating or fun, or both. It starts out sometimes with men or women being a little on the alert, kind of reserved, filtering some of what they would normally say. Then they just stop caring, and soon enough you don't really exist.

Take from that what you will, whether it's the original author being surrounded/diminished by aspiring writers who've taken his/her place, whether it's the character being a minority in a group, whether it's how strangely gender roles are transformed...

...bottom line, no one gives a shit whether you like Thor or not.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/5/2014, 7:08 AM
@COREYxYEROC Why do you continue to insult me and put words in my mouth? Am I being naive when I ask for a little respect and courtesy?

Did you actually read the article? I NEVER said that I think the original Thor will never get his hammer back. I assumed that the fact that Thor will reclaim Mjolnir in the future was just too obvious, so there was no point to adding it to my article. I also NEVER said the book was going to be bad, I merely complained about the publicity stunt.

Next time, before you comment, read the article carefully.
BobbyDrakeApproaches
BobbyDrakeApproaches - 8/5/2014, 8:23 AM
@Tainted87 I am not sure I agree that every comic book character is completely unrecognizable from their origins. After all, before the recent changes, both Captain America and Thor were fairly similar to who they were originally. Sure, their costumes were different, and after years of growing and changing, their personalities were different to a certain extent, but their basic concept remains the same. They were still the same people they were at the beginning, they were not new characters pretending to be the same as classic characters.

As for your metaphor about working with those who have a different gender, I am not really sure what point you are trying to make. However, I will offer a metaphor of my own. I have been in groups of people with the same gender, and never once have I changed my gender so that the group will have more diversity.

In regards to you saying that no one cares if I like Thor, what was the point of that statement? Are you just trying to belittle me for writing an article you don't like? I also hope you realize how oxymoronic that statement sounds. If you don't care, then why are you commenting?
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