Here are some of the most interesting excerpts from the interview undertaken by Advertising Age (via Bleeding Cool) where Gitter talks about how Marvel are planning on marketing their products now that things are building up to the release of The Avengers in 2012.
"A full line of action figures, vehicles and role-playing items from toy maker Hasbro; arts and crafts products from Crayola; die-cast toy vehicles and play sets from Maisto; and footwear from Brown Shoe. Additional licensees include Fruit of the Loom, Kids Headquarters, AME and Jem Sportswear."
"You're going to see 'Avengers Assemble' logos and icons take more prominent positions. On a lot of the packaging you're going to see everywhere, Marvel does tie back into 'The Avengers,' and the umbrella platform we have set up."
"The big play here is that Marvel is really looking at our films more as brands and less as films. The goal here is to become more of a household name similar to Procter & Gamble and Johnson & Johnson. We want Marvel to take a much greater position in the minds of the consumer when they are thinking about our properties."
However, the most interesting thing that the article mention was this:
"He alluded to a plan in development pegged to 2017, but declined to offer details."
Could that be a second Avengers movie? The timeline would more than likely fit especially as Marvel will probably release new Captain America, Iron Man and Thor movies after 2012 along with new characters like Ant-Man, Doctor Strange and Black Panther. Be sure to share your thoughts about this in the usual place!
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