THE FLASH Has Finally Passed Its Production Budget At The Global Box Office

THE FLASH Has Finally Passed Its Production Budget At The Global Box Office THE FLASH Has Finally Passed Its Production Budget At The Global Box Office

As it approaches its third week in theaters, The Flash has finally exceeded its reported production budget at the worldwide box office...

By MarkCassidy - Jun 29, 2023 10:06 AM EST
Filed Under: The Flash

It's a minor victory, but this movie will take any W it can get at this stage!

As it approaches its third full week on general release, The Flash has finally taken in enough at the worldwide box office to exceed its reported production budget of in and around $210 million.

The Scarlet Speedster's first solo outing currently sits at $91 million domestic, with $123 million from overseas territories, taking its running global cume to just under $215 million. However, with estimated marketing costs of about $150 million, the film would have to gross twice its budget just to break even.

Analysts believe The Flash will struggle to hit $300 million by the end of its theaterical run.

Despite decent reviews (it's holding at 65% on Rotten Tomatoes) and a focused effort to promote the feature as "one of the greatest superhero movies of all time," audiences just don't seem to be interested in Barry Allen's story. A sign of things to come for fellow DCEU holdovers Aquaman and the Lost Kingdom and Blue Beetle? Early word on James Wan's sequel is not very positive, and while we have heard better things about Blue Beetle, he is a relatively obscure character.

With numerous major studios pulling out of San Diego Comic-Con, DC Studios heads James Gunn and Peter Safran would be wise to do everything in their power to get fans hyped at the annual event.

Have you been to see The Flash yet? If so, what did you think? Let us know in the comments down below.

"Directed by Andy Muschietti, The Flash features Barry Allen traveling back in time in order to change events of the past. But when his attempt to save his family inadvertently alters the future, Barry becomes trapped in a reality in which General Zod has returned, threatening annihilation, and there are no Super Heroes to help. That is, unless Barry can coax a very different Batman out of retirement and rescue an imprisoned Kryptonian…albeit not the one he’s looking for.

Ultimately, to save the world that he is in and return to the future that he knows, Barry’s only hope is to race for his life. But will making the ultimate sacrifice be enough to reset the universe?"

The Flash is produced by Barbara Muschietti and Michael Disco, with a screenplay by Christina Hodson, and a screen story by John Francis Daley & Jonathan Goldstein and Joby Harold, based on characters from DC. Warner Bros. Pictures presents a Double Dream/a Disco Factory production of an Andy Muschietti film.

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AmySabadini - 6/29/2023, 10:33 AM
That’s something!
AmySabadini - 6/29/2023, 11:35 AM
I really like how the DCEU is now bookended with the Black Zero Event and ends with a film that's a love letter to all things DC on film.

If 'Aquaman and the Lost Kingdom' is good and fits in, it can serve as an epilogue.
ObserverIO - 6/29/2023, 11:46 AM
@AmySabadini - The ending of both films have been changed according to studios plans for the future. Michael Keaton was replaced by Ben Affleck, so maybe Affleck has been replaced by Clooney. This would bookend things.

It'd be nice if they could also figure out some way of connecting it to the DCU though. Maybe give us a Moamoa/Lobo tease.
Blergh - 6/29/2023, 11:47 AM
@AmySabadini - still would have preferred a final movie to wrap up the Darkseid plot.
A final flick that has the heroes unite to take on Darkseid, no need for it to be some thoughtful flick, just finish the arc satisfyingly (not letting Snyder direct would be a start)
ObserverIO - 6/29/2023, 11:55 AM
@Blergh - That plot might come back in the new films. And since every Snyder film would have some altered future timeline, we can just assume that this is something that some form of the Justice League will inevitably have to face.

It could (and maybe technically should) be the same Darkseid (character-wise at least).
AmySabadini - 6/29/2023, 11:57 AM
@ObserverIO - I'm hoping the DCU is a complete and total reboot with no connection to anything that's gone before. It's conceivable that Zaslav may insist on that after the underperformance of the last few films. It's also conceivable that he just doesn't give a sh!t.
AmySabadini - 6/29/2023, 12:02 PM
@Blergh - That would have been great, but in the absence of something Darkseid oriented, I'm glad the DCEU ended with something cataclysmic that kinda brought things full circle. How did they resist throwing "Kneel before Zod!" in there?
ObserverIO - 6/29/2023, 12:07 PM
@AmySabadini - A full reboot would be the best, but since Gunn seems to be dead set on continuing on from the end of Peacemaker season 1 (even keeping Viola Davis as Waller) I would hope there is just some small measure of explanation for how the last season was in the Snyderverse (or Clooneyverse) and the new stuff isn't.
JonC - 6/29/2023, 12:15 PM
@AmySabadini - not really, its a dumpster fire as far as profits.
movies typically get about 50% of the domestic box office profits... in international sales they get even lower, just 33% or so.
for a budget of $210 million and a marketing of $150 it basically has to make up $360 million to turn a profit. if it was domestic released only it would have to turn $720 million just to break even. if foreign only it would have to do $1.8 billion to break even. as it was released in both foreign and domestic it will have to turn between $720 and $1.8 just to break even.
its so far from that that it will be a big loss for WB and that is why they are so quick to release it to streaming.
AmySabadini - 6/29/2023, 12:37 PM
@JonC - I didn't type "Great news.", I typed "That’s something!". I know it's difficult to convey a sarcastic tone with the printed word, but I believe I got the job done.
rkshuttleworth - 6/29/2023, 7:35 PM
@AmySabadini - After all of the stupid shit people like Josh Wilding has tried to throw at it, yeah that's certainly something lol.
dinkdock1 - 6/29/2023, 10:33 AM
Yay? This article seems to forget the money reported from ticket sales is split with theaters. So they need about $400 million to make up the budget of the film (not counting marketing costs)...
Pampero - 6/29/2023, 10:36 AM
@dinkdock1 - that's right
UniqNo - 6/29/2023, 10:44 AM
@Pampero - yeah, they'll need between 550 to 600 mill to likely break even considering theatre cost and marketing.

It's going to be quite funny if Blue Beetle ends up making more than Flash and Shazam 2! I'm not expecting it to, but imagine!
Feralwookiee - 6/29/2023, 11:03 AM
@dinkdock1 - No. Movies generally have to make around 2.5 times their budget to start turning a profit.
The Flash would have to earn at least $550 million just to do that and that isn't happening.

This movie will lose WB well over $100 million dollars when all is said and done.
iceballsreborn - 6/29/2023, 11:14 AM
@Feralwookiee - ticket revnue split globally is 50-55%. china its only 25% but they dont have much weighting for this movie.
TheHumanSpider2 - 6/29/2023, 11:47 AM
@dinkdock1 - They need to make $700M+ to break even.
ObserverIO - 6/29/2023, 12:00 PM
@dinkdock1 - It's also only the "reported" budget. The real budget is said to be over $330 million. Marketing is supposed to be about $150 million. So... I forget what the math is. As FireAndFlamingo will attest, I am not good at numbers, but it's something like budget + marketing x 3? If so, this movie is one of the biggest flops of all time. Maybe THE biggest.

Which is very impressive.

This movie is as impressive a failure as the original 1989 movie was a success. Very fitting, when you look at it that way.
JonC - 6/29/2023, 12:20 PM
@dinkdock1 - counting marketing they need as least $720 to even attempt to break even and that would be if the profits were purely from the domestic market... as they are not they will have between $720 and $1.8 to break even. yes, just to break even.
Equivocal - 6/30/2023, 12:10 AM
@UniqNo -


I'm looking forward to see Blue Beetle
I like the guy from the netflix show, Kobra Kai
he's good and charismatic !

narrow290 - 6/29/2023, 10:35 AM
The movie was solid in my opinion aside from the janky-ass CGI
Webster614 - 6/29/2023, 11:03 AM
@narrow290 - I agree. I actually enjoyed the movie but that CGI was... something else for sure.
iceballsreborn - 6/29/2023, 11:16 AM
@narrow290 - without spoilers plse, what was wrong with CGI? just poor detail? or unrealistics? or both
Nolanite - 6/29/2023, 11:35 AM
@iceballsreborn - go watch it yourself and help getting it to 300 mill.
narrow290 - 6/29/2023, 11:38 AM
@iceballsreborn - I would say both. Although it was bad, it didn't take me outta what was happening
Shivermetimbers - 6/29/2023, 1:17 PM
@iceballsreborn - Yeah the CGI just looked lower budget. Almost cartoonish. Everything looked like it was made out of rubber. At the same time, it wasn't THAT bad. I still really enjoyed the movie. Worth watching for sure. I would think that it would do a lot better than it has, but DC as a brand is tainted at this point and the additional controversy around this movie killed it.
Th3Batman - 6/29/2023, 10:36 AM
It may have reached the number of its production budget, but it hasn't made that much back for the studio, at movie theaters keep around %40 (more or less depending on the country) of each ticket sold. Technically, the studio has only made around $130 million from that $215, meaning that it has a long way to go before it makes up its production budget, and an even longer way before it makes up the marketing. As things stand now, the movie will not make back both.
TheHumanSpider2 - 6/29/2023, 11:48 AM
@Th3Batman - Studios keep 50% of the BO, except in China, where they kept 25%.
JonC - 6/29/2023, 12:21 PM
@TheHumanSpider2 - that 50% only applies to domestic release... not foreign.
TheHumanSpider2 - 6/29/2023, 12:48 PM
@JonC - Its bigger outside...
UniqNo - 6/29/2023, 10:38 AM

But are you gonna make $393 million tho! haha
UniqNo - 6/29/2023, 10:39 AM
@UniqNo - Watch how quickly they release it on digital. it's only weeks away, pretty similar to what they did with Shazam 2.

UniqNo - 6/29/2023, 11:15 AM
@Matador - [frick] me, that was quick...they only gave it a month. At least give it the standard 45 days...oh well. It will likely be pirated in HD quality by next weekend. They all said [frick] it anyway
Matador - 6/29/2023, 11:37 AM
@UniqNo - Worse than the Twitter release?
MotherGooseUPus - 6/29/2023, 12:12 PM
@Matador - hahaha thats so hilarious it's coming out this quick. when in doubt, if it flops... release early onto digital. Must be a new thing
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