Over the past week or so,
Avengers: Endgame has started being advertised by theater chains as having a three hour, two minute runtime and while that's still not been officially confirmed, we now have more evidence which points to that being the case.
Now,
The Hollywood Reporter reveals that while 3:02 may not end up being the exact runtime, sources close to Disney have revealed that it's extremely close to what Marvel Studios has planned for the movie. As a result, it being a three-hour epic is looking like a dead cert at this stage.
Interestingly, it's said that the runtime means Disney will have to forfeit one showing a day on any given screen but the studio will make up for that by having
Avengers: Endgame play in as many auditoriums as possible within one complex.
Three hour movies have a history of being commercially successful so there's no need to worry.
Avengers: Endgame is also expected to make an impact on IMAX screens and a new featurette has been released which delves into why directors Joe and Anthony Russo chose to shoot the movie with their cameras. Needless to say, it promises to be a must-watch on the giant sized screens.