Does Watchmen Have Bad B.O?

Does Watchmen Have Bad B.O?

Some are saying that Watchmen's weekend box office revenues have not lived up to the hype, but here's some perspective.

By ComicBookMovie - Mar 09, 2009 02:03 PM EST
Filed Under: Watchmen
Source: Cinematical

Cinematical makes a good point...

Let's give a little context to the already much-talked-about $55.5 million number for Watchmen.

•It's the twelfth highest opening weekend gross for a comic book film.
•It's the sixth highest opening weekend gross for an R-rated film.
•Zack Snyder's 300 grossed $15 million more when it opened around the same time two years ago.

On the basis of that, it's been decreed that Watchmen has underperformed. I'm not so sure. I think comic book geeks and other well-read folks who revere the graphic novel -- and rightfully so -- forget that Watchmen is not a brand name in the world at large. And it's 163 minutes long. And it's rated R (and I've heard some anecdotal evidence that some theaters were going out of their way to exclude the underage and unaccompanied). So we're not exactly talking about Spider-Man 3, here.


Cinematical went on to say that Watchmen did take a fairly massive Friday-to-Saturday-to-Sunday tumble, which is admittedly worrisome. And that it has some other strikes against it making a comeback, such as it's not particularly "crowd-pleasing," and rather inaccessible to the uninitiated.

Here's the top 10 for the weekend.
1 - Watchmen (Warner Bros.) - $55.66 ($15,413) - $55,66
2 - Tyler Perry's Madea Goes to Jail (Lionsgate) - $8.80 ($4,091) - $76.51
3 - Taken (Fox) - $7.45 ($3,221) - $118.05
4 - Slumdog Millionaire (Fox Searchlight) - $6.93 ($2,396) - $125.44
5 - Paul Blart: Mall Cop (Sony) - $4.20 ($1,642) - $133.64
6 - He's Just Not That Into You (New Line) - $4.02 ($1,644) - $84.65
7 - Coraline (Focus) - $3.31 ($1,691) - $65.68
8 - Confessions of a Shopaholic (Buena Vista) - $3.12 ($1,363) - $38.36
9 - Jonas Brothers: The 3D Concert Experience (Disney) - $2.79 ($2,183) - $16.79
10 - Fired Up (Screen Gems) - $2.60 ($1,446) - $13.36

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answer
answer - 3/9/2009, 2:28 PM
When I went to see it on the day it came out the cinema was only about a third full but it was never made to be the bigget moneymaker i'm just glad it acctully came out and i got to see it on the big screen.

Also Jonas Brothers: The 3D Concert Experience?!, It sounds like its a horror or at least that's what i think it would be like for me.
ThisFan
ThisFan - 3/9/2009, 2:35 PM
i thought watchmen would do much better
but my guess it the bad reviews are making people not want to go see it
maybe if Snyder stuck to the book story 100% it would be much better
FattSmelliott
FattSmelliott - 3/9/2009, 2:36 PM
I would actually like the film to be a flop for two reasons 1) It makes sure that the film dosen't come completely into the mainstream and 2) it kills off any possibility of a sequel!!!
crappybumbum
crappybumbum - 3/9/2009, 2:39 PM
that sucks to hear! I liked it a lot!
crappybumbum
crappybumbum - 3/9/2009, 2:40 PM
yeah my theatre was packed and everyone cheered when Rorshach went "I'm not stuck in here with you. You're stuck in here with ME!"

The theatre rumbled haha
felix
felix - 3/9/2009, 2:43 PM
Watchmen will be a slow burner i think...dont for get its not something the mainstream is familiar with like batman or superman,The film is of a high quality and that will be the reasons for my comment aswell...
on a side note the film was exscellent but i really though the soundtrack was inappropriate at times..thats not to say they were not good tunes, but i felt they didnt fit the tone of the film at points
xaosjerk
xaosjerk - 3/9/2009, 3:08 PM
I've watched it twice now, once with my cousin her boyfriend and my brother and his friend, and a second time with my wife. The second time I watched it I realized just how long it is, the first time having just been so exited to see each new scene. This is truly now one of my top films of all time, up there with pulp fiction, the big labowski, LOTR, and other exceptional works. As I'm watching you tube videos I think it's becoming clear that this movie is going to be garner a huge highly energized following, the dvd sales of this are going to be massive.

The numbers are pretty darn strong for all the nay saying and hard factors against it's success. I think if they can let the hip crowd into the fact that this is a movie for lovers of tarantino and kubrick and not for action dorks (which I am as well) than this will grow some good legs in the proceeding weeks. Of course eventually the word will get out to them for dvd sales and rentals, so I have no fear about this movie underperformed revenue wise in the long run.

Also anyone who wants this to do badly is someone who wants Hollywood to keep making bad movies, get a clue.
CorneliusLow
CorneliusLow - 3/9/2009, 3:09 PM
well think of it this way the best movie on the list was Watchmen and on top of that it was a Rated R movie so of course people under 18 that wanted to see it most likely were able to get in. wait till the DVD comes out and watch the money flow. it's gonna sell faster than the dark knight.
dbzfan
dbzfan - 3/9/2009, 3:13 PM
I loved WATCHMEN! It was a great movie and I don't care that Zach didn't stick to the novel 100%, it was still good.
Coats
Coats - 3/9/2009, 3:14 PM
Felix and the article are right on with that. I'd be surprised if this made it's money back at the theatre at all.

This movie was made (from a financial standpoint) because the producers knew that between merchandise, and the 15 DVD incarnations this thing will spawn, the money will be made back eventually. If it breaks 100 million in the first three weeks, I think the producers would call it a resounding success. This was made to be a long lasting moneymaker. Just look at the book. It still sells a ton of copies every year. People who like the book, ten years from now, will check out the DVD if they haven't seen it. Which s what would happen with Sandman, if that ever got it's debut on the big screen. The longevity of the book = longevity for the movie, if it was a well made piece.

And like you guys have said - It's not like we're wanting another movie made. So there isn't what's at stake in other franchise comic films.

No one wanted a Ghost World 2, so no one cared if it made money. It was good, and we can enjoy it for as long as we have a couch and a dvd player. Selah.
CrookedJaw
CrookedJaw - 3/9/2009, 3:15 PM
I'm finding that a lot of people who aren't comic fans, and haven't read the book are "confused" when they watch it. Or don't even know what the hell it is. This goes about half and half, half love it, haven't read the book, and half just hate it. It just goes to show how stupid people can be when watching a movie, I hate asking people if they've seen The Matrix and they say, "ugh, yes, it was so boring, i didn't know what it was about." PAY THE F**K ATTENTION! there is a difference between watching a movie and paying attention to a movie, and I think audiences are partially just watching the Watchmen (no pun intended). God help us all...
JohnClayBurchett
JohnClayBurchett - 3/9/2009, 3:18 PM
"it's not particularly "crowd-pleasing," and rather inaccessible to the uninitiated."

I would agree with this statement most of all. If you weren't familiar at all with the book, (blasphemy I know), then I personally think it was hard for some people to follow or hard for them to be sucked in more or less.

I enjoyed the film, but was highly disappointed in many many things.... Adrien Veidt(sp) being the biggest. The guy [frick]ing sucked and they couldn't have picked a worse actor. F'n pencil neck. He's suppose to be peak physical condition, ultimate mind body spirit, all the bs and they pick a guy who looks like a 4th grader could kick his ass. Mind you they did have all the incredibly choreographed ninja move fight scenes that were all pretty much gay....to try and make him look invulnerable, but I hated him. Some of the music queues were a little cheesy, some of the scenes were a little cheesy. Just wish the director would have went more vintage w such an important piece of film. Gay gay gay
CrookedJaw
CrookedJaw - 3/9/2009, 3:33 PM
I disagree, I think Matthew Goode did an excellent job as Veidt
Crazyhorrormovienerd
Crazyhorrormovienerd - 3/9/2009, 3:36 PM
when i went to see it opening night it was packed! We got there an hour early and there was a group of people waiting to get in. I think another reason is because of the content, i saw a couple of people get up and leave after the second sex scene started up. All the violence, sex, and language will offend some of the non familiar viewers...atleast where i'm from.
blacksword7
blacksword7 - 3/9/2009, 3:44 PM
i think Goode was great! as for the music, the soundtrack was an attempt by snyder to bing a tarrantino-esque kind of feeling to the movie. slow ballads playing over action sequences make for great artistic contrast. as for Tyler bate's score, i though it was unique, and once again, another attempt to bring artsy-ness to the movie. i think Snyder wanted to make this movie very artsy, which is very much what watchmen is about, it's not about the norm, it went beyond normal boundaries. trying to make blood into art is a very risky, but overall successful approach on snyder's part. the fight scenes were unique i thought. i loved them. especially the fight at the end. lots of kicks were being thrown. it's like snyder wanted to bring the nostalgia of a Chinese wire movie and blend it with vigilantes and superheroes. i mean, look at the minutemen, they are a colorful group that are always very surreal in appearance. i like how they tried to bring artsy-ness to a big movie like this.
ReikoLJ
ReikoLJ - 3/9/2009, 3:50 PM
Might be because the shit cinemas have hardly screened it! The ones in Derby have like 4 showings a day, only one screen. It isn't even on the big fancy Directors Hall. Pfft.
Pierce_Highmen
Pierce_Highmen - 3/9/2009, 3:55 PM
@ TheAnswer

"When I went to see it on the day it came out the cinema was only about a third full but it was never made to be the bigget moneymaker i'm just glad it acctully came out and i got to see it on the big screen.

Also Jonas Brothers: The 3D Concert Experience?!, It sounds like its a horror or at least that's what i think it would be like for me."

If Watchmen wasn't made to be a big money maker, why were they killing us with ads every commerical break?

This is excatlly what I said would happen. I predicted 40 million open, Ill admit I underestimated. But, it looks like the bad word of mouth is killing this film. It has to be looked at as a failure, because of the money put into it to be made and promoted (over 400 million). And the fact that it could not make more then the Sex and the City movie. LOL! Too much advertising killed this film. I really wanted to see it when I saw the first trailor at TDK. But now, after all the ads Ive seen, I feel like Ive seen all the good stuff, and could really care less.

The Jonas movie was not made for you or me. It was made for all the teenie girls out there. Im sure they did not spend to much to make that piece of shit, so it doesnt have to make all that much. Shit, it looks like they shot it at their concerts, so that keeps the cost of the film down. Ill say 10 million, tops is what they spent making that. So if they can pull in 30 million at the B.O. they will be jumping up and down.

@ grif

" i am sure it will make its money back and more. besides even if it tanks who cares?"

AH, WARNER BROTHERS WILL CARE! Warner Brothers isnt in the the movie business to lose money. Im sure WB would like to make their 400 million back, after prints (3611 theaters & 7500 screens, just in the US, at approx. 30k per screen thats just over 225 million dollars, acctually when you count the international prints and IMAX it gets even higher), ads (tons of primetime ads and the Superbowl arent cheap), and the Ani movie. Lets not forget the legal battle, that was not cheap either. All that has to be made back at the B.O. So, if this movie makes less then 500 million, in the US, its a huge finacial failure, for Warner Brothers and Snyder. Now that I look at the money spent, its gonna be tough for this movie to really MAKE money.

I hope Wolvie, GI Joe and ROTF are taking notes. Please, be easy with the advertising. Dont kill us with ads. Dont give us all the good stuff months before the film acctually hit the theaters.
JeremyBentham
JeremyBentham - 3/9/2009, 4:04 PM
i'm not suprised, i wasn't anticipating much better box office performance than this, but i still wish it could get the recognition that it really does deserve.
Minotauro
Minotauro - 3/9/2009, 4:06 PM
Sirprize I didnt know your from Oklahoma? I am too!.. :)
Well alot of people dont know what they were wathcing on March 6th, they thought(who dont know who the watchmen are)they were watching a action movie like Ironman, Hulk, X-Men, Dark Knight...some people dont research what they are watching..
Pierce_Highmen
Pierce_Highmen - 3/9/2009, 4:18 PM
@ SirPrize

"Here's a point.

The Watchemen was almost 3 hours long and 300 was an hour and a half or so long. 300 made $15 million more. For a movie that's almost twice as long than the 300 and making less than $15 mill on opening weekend is a great feat in itself. This movie is gonna take twice as long to rake in the money. Here in Oklahoma this movie is freaking sold out. "

I dont think the 3 hr run time hurt. Remember TDK was 2:30. But it was PG-13, so all the kids could go without parents, over and over and over again. This is R, so parents will not be taking their kids to a movie, that depicts rape and the murder of millions of innocent civilians. Ive heard that the theaters are being really strict with this R too, they are checking everyones ID's and not letting minors in. That will hurt more then run time. Because the kids that saw TDK are the ones that really want to see this film, but can't without a fake ID.

Also, 300 didn't need to be any longer. It could have done without all the slow-mo, but it was a great action film. It gave you every thing it promissed in the ads. Lots of fighting and blood. And a great historical story (althou not completely accurate, but that helps in the study of the acctual battle) that has been studied for hundreds of years. Ill bet more then half the international money came from Greece. That is not happenning for Watchmen, just because Snyder made the movie.
Killian
Killian - 3/9/2009, 4:26 PM
Do we factor the state of the economy in all this?
Pierce_Highmen
Pierce_Highmen - 3/9/2009, 4:27 PM
@ Minotauro

"Well alot of people dont know what they were wathcing on March 6th, they thought(who dont know who the watchmen are)they were watching a action movie like Ironman, Hulk, X-Men, Dark Knight...some people dont research what they are watching.."

Isn't that what they were selling in the ads?

I did my research, and that's why I will wait for DVD. Because I saw that they were tring to give us the Bait-n-Switch. Im sure alot of the people that did not do research, came out of the movie dissapointed, and told their friends to not waste their time.
Pierce_Highmen
Pierce_Highmen - 3/9/2009, 4:41 PM
@ SirPrize

"Here's a point.

The Watchemen was almost 3 hours long"

Another point.

Titanic was 3 hours and 14 freaking minutes long. And, it was able to make 1.8 BILLION dollars worldwide. Time does not matter. CONTENT DOES!!

I must say, to this day, I have not seen that movie from start to finish. Seen bits and pieces, but not the whole thing.

Again, CONTENT!
Bijous
Bijous - 3/9/2009, 5:08 PM
Give it time.
CrookedJaw
CrookedJaw - 3/9/2009, 5:08 PM
@Pierce_Highmen, actually no...the ads did not truly show or tell what the watchmen was....the most it said was, "you've never seen superheroes like this before!" now, if I was a commonfolk, I'd see that and go, oh cool, another superhero movie with some cool hoopla. The commonfolk would not think, oh my god, here's the movie about the graphic novel of graphic novels! the groundbreaking story that changed the industry!
MarkCassidy
MarkCassidy - 3/9/2009, 6:16 PM
Guys you are never going to able to tell who will or wont like this movie..its a crowd splitting beast! With 10 heads! And Mailn Akermans ass! I went to see it again with 3 friends, one of whom read the comic and thought it was ok, the other two usually hate any kind of superhero or fantasy movie and they both loved it. I think some people just cant get over things like Dr Ms cock and the nudity and overall strangeness of the movie enough to really concentrate and enjoy it. More fools them i say.
InFamouslyCool
InFamouslyCool - 3/9/2009, 7:01 PM
i cant believe there were so many people stupid enough to think it would make anywhere nearrrr 70 mill. LOL a couple of these fanboy nuts actually thought it would gross over 100 mill. ha
Pierce_Highmen
Pierce_Highmen - 3/9/2009, 7:35 PM
@ Sir Prize

I dont know what I will feel once I view the movie. Im sure I might like it. I like detective stories and superheros. So it has it all, right?

Your point was that the 3 hr run time hurt it. And all I did was point out 2 movies that were close to 3 hrs, that did quite well. I could have used the LOTR movies too, all close to or over 3 hrs, and made ridiculas money.

And, I will agree with you on Big Trouble, I love that film. But, it was not made on a 150 million dollar budget. So the scrutiny was not as bad. One of the best days in my life was when James Hong (Lo Pan), presented me with the trophy when one of my films won the Viewers Choice Award at the Delta Film Festival.

Its ok to bring other movies into the discussion, when you are stating that only run time hurt the film. I was only showing 2 examples of movies that raked in the cash, from day one, even with long run times.
THEHAWK
THEHAWK - 3/9/2009, 8:23 PM
I loved the movie. I was going with my girl and my little cousin, but it ended up being me her and a friend. She read the novel and did not like it ( I know blasphemy, but hey she is a marvel fan) my friend had never read Watchmen. I loved the movie, my girlfriend surprised me by actually liking it. My buddie was a little weirded out. He was shocked at the violence and Doc's lil boy blue. as were a lot of those there that weren't familiar with the novel. Most people enjoyed it, except for those who were shocked by Docs lil boy blue, and the sex scene. I saw a couple of parents taking 10 year olds out. I enjoyed the movie and would probably see it again.

HAWKout
KsAoC
KsAoC - 3/9/2009, 8:25 PM
i was looking at the tops movies of the year so far and i have a very bad feeling that paul blart ($133 mil) will make more than watchmen. a sad sad possibility. when i think of the general movie going audience i kinda feel like ozy in that i want to bring about enlightenment through a psychic alien squid attack. i know it doesn't make sense just wanted to make that ozy reference when i think of the general movie-goer.
THEHAWK
THEHAWK - 3/9/2009, 8:44 PM
Watchmen reminded me of A Clockwork Orange. Both were misunderstood when they came out. Clockwork Orange was condemed as an overpriced, and overly violent porno. Watchmen is being condemed because of its violence and nudity. Now Clockwork is considered to be one the most significant films of all time, it is considered a work of film making brilliance. Who knows Watchmen may go through the same Hell, and emerge stronger as well.

THINK ABOUT IT HERO!

HAWK out.
alten2345
alten2345 - 3/9/2009, 8:52 PM
This is a slow burn movie like was said in a previous comment. I think it will be in theaters for awhile. I'm definitely going to see it at an IMAX and once more in a "regular" theater like I'm sure many others will.

I just want to catch all the little things they put in like "Everybody Wants to Rule the World" by Tears for Fears on the muzak/background music while Ozymandias/Adrian is talking to Lee Iacocca. Kind of foreshadowed what Ozy was up to. It's those neat little touches that make it worth going to see in the theaters again.
FalconX2
FalconX2 - 3/9/2009, 9:08 PM
"Watchmen reminded me of A Clockwork Orange."

This is a very good comparison. I feel much the same way. Keep in mind, many of the messages in Watchmen are not what many people want to be faced with. For the most part they will shrug it off as something they will never have to deal with, or are to uncomfortable to think about it.

Many of the people who will feel this way will just pawn the movie off as some ultra violent trash without realizing it is actually a mirror of how bad the world really is outside the walls of our comfort zone.

As for Matthew Goode, I thought he was amazing, never in my life did I cheer for someone as such a hero (when he was telling off the businessmen) and within the hour actually get physically angry at the character. In fact, that is the first time I have actually ever been angry at a character in a movie. I was ready to punch a wall for the sh!t he pulled, and I even knew it was coming.

Visually, he didn't look like what I saw Veidt as, but once I saw him acting, he moved into mentally being Veidt. Every time I saw him on screen, he looked like Ozymandias even though he didn't look like Ozymandias... Weird right? It was freaking astounding.
Gideon
Gideon - 3/9/2009, 9:34 PM
Best line of the movie:

Dr. Manhattan to Ozymandias

"You being the smartest man in the world means little more to me than if you were the smartest termite in the world."

And that, ladies and gents, is why he walks around with his junk all up in your face......... because he can!
THEHAWK
THEHAWK - 3/9/2009, 9:39 PM
Falc, I know what you mean. He made the character his own. I agree Goode was Veidt. He was the most disputed casting choice, and he has recieved some of the most positive reviews. The Comedian reminded me of Alex from Clockwork. Both are morally corrupt, both characters mirror the darkness that resides in ourselves, and both are relatable, you empathize with both of them. And thats scary, the fact that they are human like you, or the fact that you could be like those monsters. Ah maybe its just me. HAWK out.
THEHAWK
THEHAWK - 3/9/2009, 9:45 PM
Nah best line would be said by the Comedian.

"You know, mankind's been trying to kill each other off since the beginning of time; now, we finally have the power to finish the job. Ain't nothing gonna matter once those nukes start flying; we'll all be dust. And Ozymandias here will be the smartest man on the cinder."

or maybe

Nite Owl-"But the country's disintegrating. What's happened to America? What's happened to the American dream?."
The Comedian: It came true. You're lookin' at it."

Or perhaps "God help us all."
gibbyblaylock
gibbyblaylock - 3/9/2009, 10:05 PM
GOOD! I don't want it to be a huge mainstream hit. This is OUR film. The fans. Whether you read the book or just liked the movie, it's for US. Do you think that Football fans care if non football fans didn't like Rudy? No. That's their movie. This one's is ours. When they made it they didn't compromise or try and pander to the general public. They made it for US. SAVOR IT for the gift that it is!
gibbyblaylock
gibbyblaylock - 3/9/2009, 10:07 PM
I was SO pleased with this movie. ESPECIALLY with my wife's reaction to it. She had never read the book and she expected it to be "just another super hero movie" going in. When we came out she was AMAZED. She said: "that wasn't just one of the best comic book movies i've seen, that's one of the best MOVIES i've ever seen. Awesome!
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