Marvel Studios Unveils New Credits Logo And Fanfare; Kevin Feige Explains Its Development

Marvel Studios Unveils New Credits Logo And Fanfare; Kevin Feige Explains Its Development

You may have noticed it in front of Thor: The Dark World or even tonight's Agents of S.H.I.E.L.D. episode, but check out Marvel Studios' first very own logo & fanfare up-close and in its original quality!

By DCMarvelFreshman - Nov 12, 2013 09:11 PM EST
Filed Under: Avengers
Source: Marvel.com

Given that Iron Man 3 was the last movie that Paramount Pictures was initially set to distribute before Disney acquired Marvel, Thor: The Dark World is really the first (excluding The Incredible Hulk) to open without the distribution partner's logo. While many expected Disney's logo to take its place, those who've seen The Dark World may have noticed the page-flipping Marvel logo has only been updated. Featured on the Agents of S.H.I.E.L.D. episode this week and from now on, here's Marvel Studios' first logo and fanfare up-close as producer Kevin Feige explains its creation.



“We designed the very first Marvel logo for the first Spider-Man film,” Feige tells Marvel.com. “We’ve used that logo for eleven years, and with ‘Thor: The Dark World,’ it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. You look back at the other films, and they’ve also featured our studio partners’ or distribution partners’ logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features.”

While Marvel wanted their own fresh opening logo, Kevin Feige admits that they didn't want to stray too far from the original comic book page flip logo. “The key was, we really loved that old flip logo,” the Producer suggests. “We didn’t want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it’s more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel.”

Thanks to Iron Man 3 and Thor: The Dark World composer Brian Tyler, Marvel Studios now also have its fanfare to compliment the new logo. “My favorite part of it is, like all great studio logos, you need a fanfare, and we’d never had that before,” adds Feige. “We sometimes started the score of the movie, sometimes just had sound effects over it, sometimes had a song over it that leads into the beginning of the movie. So this is the first time that we have an actual, wonderful fanfare to accompany our logo. We turned to Brian Tyler to compose it for us, who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for ‘Iron Man 3’ and ‘Thor: The Dark World.’ So he thankfully was willing to and happy to create a spectacular standalone fanfare for us.” What do you think?

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JDUKE25
JDUKE25 - 11/12/2013, 9:16 PM
Pretty cool I guess.
GizmoEl
GizmoEl - 11/12/2013, 9:25 PM
I was really surprised to see this when watching Thor2, and tonights episode of SHIELD. I was expecting the quick flip.. this is a little more epic.
BANE5000
BANE5000 - 11/12/2013, 9:42 PM
Love the new Logo, puts a big stamp that u know its purely a Marvel Studios made film u are going to watch and not one of the other companies Marvel films :]
Rhys
Rhys - 11/12/2013, 9:43 PM
It's f*cking awesome.
CaptainObvious
CaptainObvious - 11/12/2013, 9:50 PM
I saw the Marvel logo for the first time when Spider-Man was released in theaters, which was the first comic book movie I saw in theaters. Every time after that, I was looked forward to going to Marvel movies because I got to see that logo emerge from flipping comic pages.

Lovely update.
MightyZeus
MightyZeus - 11/12/2013, 9:50 PM
I like the updated logo looks great.
nikgrid
nikgrid - 11/12/2013, 9:55 PM
I just watched the two of them and I prefer the old one.

Sometimes less is more.
DCMarvelFreshman
DCMarvelFreshman - 11/12/2013, 9:56 PM
@NPaMusic lol Thanks! I was actually surprised to see no one had posted it on CBM even though Marvel.com had it up about an hour before I finally went for it. :-)
MalteseFalcon
MalteseFalcon - 11/12/2013, 9:56 PM
Black Panther on the bullet…Just Saying
Super12
Super12 - 11/12/2013, 9:56 PM
Love it.
Luminus
Luminus - 11/12/2013, 9:59 PM
"who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for ‘Iron Man 3’..."



Cartoon22
Cartoon22 - 11/12/2013, 10:00 PM
yeah it surprised me and its a great update ! really great way of making the simple page flip to a 3d one . and that epic music was awesome .
ezio619
ezio619 - 11/12/2013, 10:06 PM
very cool logo,i quite like it,anyway i heard that in the mid credits scene in thor the dark world, adam's warlocks cocoon is in one of the cases
ALegendaryPanda
ALegendaryPanda - 11/12/2013, 10:06 PM
I wonder if they'll be keeping Brian Tyler around now that he's scored two of their movies and this.
ALF9001
ALF9001 - 11/12/2013, 10:12 PM
Brian tyler :/ just, fire him. Bring back Alan Silvestri
ezio619
ezio619 - 11/12/2013, 10:13 PM
Alegendarypanda- maybe we still dont know, we know henry jackman who scored x men first class is scoring cap 2 and guardians is being scored by tyler bates who has scored james gunn two previous movies, super and slither and has scored watchmen aswell
SugarYumYum
SugarYumYum - 11/12/2013, 10:17 PM
Noticed this immediately when I saw TDW Saturday, it was a nice surprise. I like it, it's a bit more "epic" than the original.
AGoodHonestMan
AGoodHonestMan - 11/12/2013, 10:24 PM
Sony and Fox won't be able to use this now, would they? I thiink they might be stuck with the old page flip one.
Equivocal
Equivocal - 11/12/2013, 10:26 PM
I liked the first one a lot but this one I like it too, I think is AWESOME !!!

specially the part when it highlights the word:

STUDIOS !
staypuffed
staypuffed - 11/12/2013, 10:28 PM
I honestly preferred the old, simpler one.
BUT that fanfare is great.
113
113 - 11/12/2013, 10:28 PM
The new DC logo has grown on me. The one before MoS worked quite well.

I just saw Thor 2 and the new Marvel one threw me off a bit. I think the original one was better, iconic, but w/e, not a huge deal either way.
superotherside
superotherside - 11/12/2013, 10:28 PM
This one looks cool. Probably they want to distance their movies from Fox and Sony. Doubt they'll be able to use the new logo since it says "Marvel Studios".

Sly move Marvel. Sly move. ;)
staypuffed
staypuffed - 11/12/2013, 10:29 PM
@ALF Brian Tyler is miles better than Alan Silvestri. His Avengers score is really dull and is nothing next to the Iron Man 3 soundtrack.
Vadakin
Vadakin - 11/12/2013, 10:31 PM
So will each logo still be custom? With the pages being flipped being from comics about the character featured in the movie?
NeoBaggins
NeoBaggins - 11/12/2013, 10:37 PM
I like the simple flip, but didn't walk out when I saw the new one. I respected the new, because it wasn't too "new". THOR has been a MARVEL turning point, TWICE.

Which reminds me. Do you realize that the new STAR WARS won't start with the 20th Century Fox Fanfare?

Mike89
Mike89 - 11/12/2013, 10:39 PM
Loved the new Marvel Logo. Its a good way to tell the difference with Disney/Marvel and sony or Fox.
Mike89
Mike89 - 11/12/2013, 10:45 PM
Neo

It'll be wierd seeing the Disney logo at the begining of star wars movie. I do hope they keep the "A long time ago in a galaxy far far away" text and the iconic opening credits sequence. It wont feel like Star Wars without it.
Mrcool210
Mrcool210 - 11/12/2013, 10:51 PM
i was caught right off guard seeing this, seems to big for me, like its compensating for something
UlisesMX
UlisesMX - 11/12/2013, 10:52 PM
I liked the old Marvel logo when it featured images from the comic book of that movie.
CarlXVIGarfield
CarlXVIGarfield - 11/12/2013, 10:57 PM
I like the new one, Brian Tyler also did a great job, hope they keep him on for more Marvel movies.

The best part for me is that there's only one logo, the Marvel logo, in front of the movies.
Floke
Floke - 11/12/2013, 11:19 PM
It is just awsome!
d
Tetrahedron
Tetrahedron - 11/12/2013, 11:38 PM
Is there a reason why Miss Marvel features so prominently, she's like the only recognizable hero in there (well, her and Nova). I've loved the character of Carol Danvers since I first saw her in the X-Men animated show's episode "A Rogue's Tale".

Please Marvel, make a Miss Marvel movie starring Charlize Theron as a SHIELD agent who gets turned into a superhero after saving the life of Kree secret agent Mahr Vehl. Base it on the events depicted in Warren Ellis' Ultmate Secret.
NovaCorpsFan
NovaCorpsFan - 11/12/2013, 11:53 PM
I thought it was cool. We need to know every character it features.
SoundWave
SoundWave - 11/13/2013, 12:26 AM
The previous was better.
And the DC one too.
GnomeSauce
GnomeSauce - 11/13/2013, 1:32 AM
The new one's a tad too grandiose.
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