THUNDERBOLTS* Poster Detail Leads To Speculation That Marvel Used AI To Create The Image

THUNDERBOLTS* Poster Detail Leads To Speculation That Marvel Used AI To Create The Image

Marvel Studios debuted the first trailer and poster for Thunderbolts* yesterday, and there's a lot of speculation that AI was used to create the one-sheet...

By MarkCassidy - Sep 24, 2024 12:09 PM EST
Filed Under: Thunderbolts

The first trailer and poster for Thunderbolts* were released online yesterday, and while both seemed to have been fairly well-received overall, one small detail has led to speculation that Marvel Studios' marketing team utilized AI to create the poster artwork.

The one-sheet uses a familiar concept (we've seen it on posters for Inside Out 2, The Hobbit, Sons of Anarchy, and more) of packing the main characters close together as they struggle/fight amongst themselves, but if you look at the left corner where Sentry, aka "Bob," (Lewis Pullman) is wincing due to Bucky's (Sebastian Stan) gun being pushed in his face, you'll notice that he appears to have five fingers and a thumb.

Some have speculated that the character might be supposed to have six digits on his right hand, but there's one shot of Bob holding his arms up in the trailer when the others point their guns at him, and this does not appear to be the case. This doesn't necessarily mean that AI was used on the poster (it could simply be another type of error), but it seems the most likely possibility.

The use of AI is becoming more and more widespread, despite the continued outrage that it causes among a lot of fans and those within the industry. Many feel that the advent of AI as a tool is an inevitability that people are just going to have to accept, but we don't see the majority coming around to the idea anytime soon!

Have another look at the poster and trailer below, and let us know what you think.

We're still not sure what the addition of that asterisk to the title signifies, but a recent rumor claimed to shed a little more light on the mystery. It could be considered a spoiler, so click here if you want to know more.

Marvel Studios and a crew of indie veterans who sold out present Thunderbolts*, an irreverent team-up featuring depressed assassin Yelena Belova (Florence Pugh) alongside the MCU’s least anticipated band of misfits. The film also returns to the screen Marvel Cinematic Universe characters Bucky Barnes (Sebastian Stan), Red Guardian (David Harbour), John Walker (Wyatt Russell), Taskmaster (Olga Kurylenko), Ghost (Hannah John-Kamen) and Valentina Allegra de Fontaine (Julia Louis-Dreyfus), in addition to some exciting new faces.

Jake Schreier directs Thunderbolts*with Kevin Feige producing. Louis D’Esposito, Brian Chapek, Jason Tamez and Scarlett Johansson serve as executive producers. Marvel Studios’

Thunderbolts* opens in U.S. theaters on May 2, 2025.

About The Author:
MarkCassidy
Member Since 11/9/2008
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.
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KennKathleen
KennKathleen - 9/24/2024, 12:07 PM
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mynameisn0body
mynameisn0body - 9/24/2024, 12:08 PM
who cares. it’s a poster.
Deklipz
Deklipz - 9/24/2024, 3:26 PM
@mynameisn0body - the people that pay their bills and provide for their families by doing poster and promotional artwork care.
CreateNowSlpL8r
CreateNowSlpL8r - 9/24/2024, 4:18 PM
@mynameisn0body - The artists that lost their jobs care.
Malatrova15
Malatrova15 - 9/24/2024, 12:09 PM
So what? Ai rules...it lets me have Kamala lewdies
sully
sully - 9/26/2024, 2:09 AM
@Malatrova15 - Amateur. Step it up to Pelosi. She's got some bags.
Malatrova15
Malatrova15 - 9/26/2024, 3:38 AM
@sully - im more of a McConell pervie...i love to see that turtle ass pounded
DOOMSPEAKS
DOOMSPEAKS - 9/24/2024, 12:10 PM
It would look great if Florence wasn’t clearly photoshopped on.
bobevanz
bobevanz - 9/24/2024, 12:11 PM
Nobody cared when they photoshopped posters to hell and back with floating heads, now all of a sudden it's a big deal. AI is only going to grow from here, it's the next industry revolution. Making bank on the stock market off of chip stocks and AI stocks. 5 years from now it'll be massive
CreateNowSlpL8r
CreateNowSlpL8r - 9/24/2024, 4:19 PM
@bobevanz - Its a big deal because this was an artists job. Also, AI was trained by stealing artists works. Thats how it learned.
Nightwing1015
Nightwing1015 - 9/24/2024, 5:15 PM
@CreateNowSlpL8r - That same artist probably still worked on this (touch it up, etc.) and just used the AI as a generative tool
CreateNowSlpL8r
CreateNowSlpL8r - 9/24/2024, 11:12 PM
@Nightwing1015 - There are some artists who wont even support apps that have AI feature. Why I use Procreate. That flat out said they aren't doing AI.

Again, you want to remove a background or something? Ok fine. The only way it can generate anything new is because it was trained on stolen art.
Nightwing1015
Nightwing1015 - 9/25/2024, 4:21 AM
@CreateNowSlpL8r - many artists are against AI and many are in favour of using it as a tool to help them, there’s a diverse range of opinions

You don’t know that model was trained on stolen art - these massive companies have huge catalogues of material they can train them on without infringing on other copyrighted material
ModHaterSLADE
ModHaterSLADE - 9/24/2024, 12:12 PM
Couldn't imagine caring about AI used to make a frickin poster. At least it doesn't look as awkward as the Secret Invasion credits.
PatientXero
PatientXero - 9/24/2024, 12:13 PM
So we’re all just gonna accept Skynet?
MaxPaint
MaxPaint - 9/24/2024, 12:34 PM
@PatientXero - We're way beyond that. There's AI even in your cup of coffee.
DudeGuy
DudeGuy - 9/24/2024, 1:38 PM
@PatientXero -
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User Comment Image
PatientXero
PatientXero - 9/24/2024, 1:39 PM
@DudeGuy - The end is nigh. Hopefully AI can speed it up a bit.
harryba11zack
harryba11zack - 9/24/2024, 5:14 PM
@PatientXero - ass long ass I get my phuckbot5000 then it's all good.
ogrodafloresta
ogrodafloresta - 9/24/2024, 12:17 PM
Speculating if AI was used on this poster is the least of its problems...
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